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24 examples of clickable banner ads (and how they work)

Every once in a while we have inspiration—and that is no shame in the least. When Julius Casablancas, a legend of Strokes, was questioned on Twitter for his reaction to the similarities of the bands’ single “Last Nite” and Tom Petty’s “American Girl,” the singer responded in an inconclusively blunt way Although this lax approach to plagiarism is a staple in Rock’n’Roll, it must be followed in digital advertising too. Hence, when you browse the collection highlighting great banner advertisements, you should not follow Casablanca's approach. Inspirations can be found, but stealing can take place. Oh yeah.

Banner ads

Banner ads are a great way to generate clicks and leads, but only if they're well designed and executed. Check out these 24 examples of effective banner ads, along with some tips on how to create your own.

1. Keep it simple

One of the golden rules of advertising is to keep things simple. Banner ads are no exception. The more complex your design is, the less likely people will be to understand it – or even notice it.

2. Use strong visuals

A good visual can capture attention and communicate a message much more effectively than text alone. Use strong, eye-catching images in your banner ads to stand out from the competition.

3. Keep your copy short and sweet

People are more likely to read short, concise copy than long-winded paragraphs. Make your point quickly and clearly to keep people engaged.

4. Use actionable language

Use language that encourages people to take action, such as “click here” or “learn more.” This will help increase click-through rates.

5. Use contrast

Make sure your banner ad stands out from the rest by using high contrast colors. This will make it easier for people to see and remember your ad.

6. Use whitespace

Whitespace is your friend – use it to create visual interest and focus people's attention on your banner ad. Too much clutter will only serve to confuse and distract people.

7. Be creative

There are endless possibilities when it comes to banner ad design. Get creative and experiment with different ideas to find what works best for you.

8. Test, test, test

Always test your banner ads before you launch them. Try different designs, copy, and call-to-actions to see what performs best. Then, use those learnings to improve your results over time.

9. Use animation sparingly

Animation can be a great way to capture attention, but it should be used sparingly. Too much movement can be overwhelming and off-putting. Use it sparingly to add visual interest without compromising clarity.

10. Avoid Flash

With the rise of mobile devices, banners made with Flash are becoming increasingly difficult to view. Many people now browse the web using devices that don't support Flash, so it's a good idea to avoid using this technology in your banner ads.

11. Use a clear call-to-action

Your call-to-action is the most important part of your banner ad. Make sure it's clear and easy to understand, and that it stands out from the rest of the design.

12. Keep it relevant

Make sure your banner ad is relevant to your target audience and the products or services you're promoting. Relevancy is key when it comes to effective advertising.

13. Try different sizes

Not all banner ads are created equal – some work better in larger formats, while others perform better in smaller sizes. Test out different sizes to see what works best for you.

14. Make it clickable

Make sure your banner ad is clickable by using HTML5 or another interactive format. This will help increase click-through rates and make your ad more effective.

15. Use tracking codes

Tracking codes are a great way to track the performance of your banner ads. By using these codes, you can see how many people have seen your ad, as well as how many have clicked on it.

16. Target your audience

When creating banner ads, be sure to target your ideal customer or client. This will help ensure that your ad reaches the right people and that it's more likely to be successful.

17. Consider using video

Video is a great way to capture attention and communicate a message. If you're considering using video in your banner ad, be sure to keep it short and sweet – people are more likely to watch a short video than a long one.

18. Think outside the box

Don't be afraid to think outside the box when it comes to banner ad design. Sometimes, the best ads are the ones that are unexpected and different.

19. Be consistent

When using banner ads, it's important to be consistent with your branding. Use the same colors, fonts, and style as you would in other marketing materials. This will help people recognize your brand and build trust.

20. Hire a professional

If you're not confident in your design skills, it's a good idea to hire a professional. A professional designer will be able to create an effective banner ad that meets your specific needs.

Looking for a new way to advertise your business?

Geolance is the perfect solution for you! We provide animated banner ads that are eye-catching and draw attention to your product. Our ads are designed to increase traffic to your website and generate more leads. Plus, our team can help you create the perfect ad campaign that meets your specific needs. Sign up today for a free trial of Geolance!

30 Banner ad examples with critiques

1. Amazon

Amazon's banner ad is clear, relevant, and eye-catching. The bright colors and images make it hard to miss, and the call-to-action is clear and easy to understand. However, the ad could be improved by including more whitespace to make it easier on the eyes.

2. Apple

This banner ad from Apple is simple and to the point. The image is clean and minimal, and the call to action is clear. However, the use of black text on a white background makes it difficult to read. The ad would be improved by using a more contrasting color scheme.

3. Best Buy

Best Buy's banner is well-designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

4. Gap

Gap's banner ad is simple and clean. The white background makes the image pop, and the call to action is clear. However, the ad would be improved by including more whitespace to make it easier on the eyes.

5. Ikea

This banner ad from Ikea is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

6. Macy's

Macy's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

7. Nike

This banner ad from Nike is simple and to the point. The use of black text on a white background makes it difficult to read. The ad would be improved by using a more contrasting color scheme.

8. Samsung

Samsung's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

9. Sears

Sears' banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

10. Target

Target's banner ad is simple and effective. The use of color is eye-catching, and the call to action is clear. However, the ad could be improved by using a more relevant image.

11. Walmart

Walmart's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

12. Wells Fargo

Wells Fargo's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

13. Adobe

Adobe's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

14. eBay

eBay's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

15. FedEx

FedEx's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

16. HP

HP's banner ad is clear, relevant, and eye-catching. The bright colors and images make it hard to miss, and the call-to-action is clear and easy to understand. However, the ad could be improved by including more whitespace to make it easier on the eyes.

17. IBM

IBM's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

18. Microsoft

Microsoft's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

19. Symantec

Symantec's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

20. Twitter

Twitter's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

21. Uber

Uber's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

22. Yahoo

Yahoo's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

23. Apple

Apple's banner ad is simple and elegant. The use of white space makes it easy to read, and the call to action is clear and concise. However, the ad could be improved by using a more relevant image.

24. Canon

Canon's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

25. Dell

Dell's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

26. Lenovo

Lenovo's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

27. LG

LG's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

28. Nikon

Nikon's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

29. Olympus

Olympus' banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

30. Panasonic

Panasonic's banner ad is well designed and eye-catching. The use of color is effective, and the call to action is clear. However, the ad could be improved by using a more relevant image.

Banner sizes are an important part of web and application design

Different banner sizes can be used for different purposes, and each size has its own set of advantages and disadvantages. The most common banner size is 728x90 pixels. This size is large enough to be effective but small enough to be easily ignored. It's also a good size for mobile devices since it will fit on most screens without being too cramped or stretched.

Another common banner size is 468x60 pixels. This size is smaller than the 728x90 banner, but it's still large enough to be effective. It's also a good size for mobile devices since it will fit on most screens without being too cramped or stretched.

The smallest banner size is 120x600 pixels. This size is too small to be effective on its own, but it can be used in conjunction with a larger banner to create a multi-banner ad.

Banner sizes are an important part of web and application design, and each size has its own set of advantages and disadvantages. Choose the right size for your needs, and make sure your banner is well-designed and eye-catching.

Combine banner ads and post-click landing pages for the best results

Post-click landing pages are a great way to increase the effectiveness of your banner ads. A post-click landing page is a standalone web page that's designed to increase conversions by providing more information about your product or service. When a user clicks on your banner ad, they should be taken to a post-click landing page that's relevant to the ad they just clicked on.

Creating a well-designed post-click landing page can be tricky, but it's worth the effort. A well-designed post-click landing page will include:

1. A relevant headline

2. A relevant image

3. A clear call to action

4. A form for collecting contact information

5. A strong sales pitch

6. Testimonials or reviews

7. A link to your company's website

Banner ads and post-click landing pages are a powerful combination, and they can be used to increase conversions and improve the effectiveness of your advertising campaigns. Choose the right post-click landing page for your needs, and make sure it's well-designed and eye-catching.

Banner ads are an important part of web and application design, and each size has its own set of advantages and disadvantages. Choose the right size for your needs, and make sure your banner is well-designed and eye-catching.

Combine banner ads and post-click landing pages for the best results. Post-click landing pages are a great way to increase the effectiveness of your banner ads, and they can be used to increase conversions and improve the effectiveness of your advertising campaigns. Choose the right post-click landing page for your needs, and make sure it's well-designed and eye-catching.

What are banner ads?

Banner ads are graphical advertisements placed on a web page, either before, after, or within the main content. Banner ads can be static or animated. They are typically rectangular with a defined size and may contain text, images, or both.

Banner ads are generally used to generate revenue for website owners by displaying advertising from third-party companies. The advertising company pays the website owner a fee every time a visitor clicks on the banner ad. This is known as cost per click (CPC) advertising. Alternatively, banner ads may be sold on a cost per thousand impressions (CPM) basis, meaning the advertising company pays the website owner a fixed amount of money for every 1,000 times the banner ad is displayed, regardless of how many visitors click on it.

Banner ads are one of the most common forms of online advertising. They are typically found on websites with a lot of traffic and can be very effective in driving clicks and sales. However, banner ads can also be intrusive and annoying, and they may not always be relevant to the website's content or the visitor's interests.

If you're thinking about using banner ads to promote your business or product, it's important to understand both the benefits and the drawbacks of this type of advertising.

Benefits of banner ads:

- Banner ads can be very effective in driving clicks and sales.

- Banner ads can be used to target specific audiences with specific interests.

- Banner ads are a cost-effective way to reach a large number of people.

Drawbacks of banner ads:

- Banner ads can be intrusive and annoying.

- Banner ads may not be relevant to the website's content or the visitor's interests.

- Banner ads can be expensive to produce and maintain.

- It can be difficult to track the effectiveness of banner ads.

Load an advertisement banner on a website.

Banner ads are graphical advertisements placed on a web page, either before, after, or within the main content. They are typically rectangular with a defined size and may contain text, images, or both.

Banner ads are generally used to generate revenue for website owners by displaying advertising from third-party companies. The advertising company pays the website owner a fee every time a visitor clicks on the banner ad. This is known as cost per click (CPC) advertising. Alternatively, banner ads may be sold on a cost per thousand impressions (CPM) basis, meaning the advertising company pays the website owner a fixed amount of money for every 1,000 times the banner ad is displayed, regardless of how many visitors click on it.

Banner ads are one of the most common forms of online advertising. They are typically found on websites with a lot of traffic and can be very effective in driving clicks and sales. However, banner ads can also be intrusive and annoying, and they may not always be relevant to the website's content or the visitor's interests.

If you're thinking about using banner ads to promote your business or product, it's important to understand both the benefits and the drawbacks of this type of advertising.

Benefits of banner ads:

- Banner ads can be very effective in driving clicks and sales.

- Banner ads can be used to target specific audiences with specific interests.

- Banner ads are a cost-effective way to reach a large number of people.

Drawbacks of banner ads:

- Banner ads can be intrusive and annoying.

- Banner ads may not be relevant to the website's content or the visitor's interests.

- Banner ads can be expensive to produce and maintain.

- It can be difficult to track the effectiveness of banner ads.

Banner ads are a great way to generate revenue for your website. They are effective in driving clicks and sales, and they can be used to target specific audiences with specific interests. However, banner ads can also be intrusive and annoying, and they may not always be relevant to the website's content or the visitor's interests. If you're thinking about using banner ads, it's important to understand both the benefits and the drawbacks of this type of advertising.

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