Hiring a digital marketing freelancer is a common practice - in all industries. It does have numerous advantages we'll dive into later. Most digital marketing freelancers have made a long career in the agency/in-house roles.
Ultimately a digital marketing freelancer has adopted a role as an entrepreneur or business customer, and they devote their time and effort to establish and preserve their good reputation. Let us get a feel for the hiring process for a digital marketing freelancer. Here is a breakdown of the process and the tools used.
The Rise of the Freelance Digital Marketer
In this case, tens of millions of people are expected to migrate from traditional workers to online businesses. However, However, I'm still confused about how people could make the most of their online efforts. Once they figure out this and recognize the potential for location, time, and financial independence, this space can go wild with marketing freelance jobs.
Many know the potential and are unable to conquer the many barriers that go into digital marketing. The biggest obstacles are technical ones - some mainly caused by time/resources - and others mental and emotional ones. However, there is good news that hurdles like these get less difficult to deal with every year as technology is more used in marketing and digital marketing for your social media.
Why Do I Need to Do Freelance Digital Marketing
Internet Marketing digital strategy or digital marketing is a diversified field that consists of more than 20 different kinds of different types in Internet Marketing. It can also be challenging to find a specialist in every area of digital marketing freelancer which they want to utilize. There are so many new social platforms coming out, each with its own set of best practices, formatting. The other has an ever-changing algorithm that it's tough to find a digital marketing freelancer. It will be much better and more cost-effective for clients to hire a freelance digital marketing manager in-house to then management marketing strategy specialists - both freelance.
How Do I Scale Freelance Digital Marketing?
It is necessary to learn leadership if we wish to scale inbound freelance digital marketing. There are many sites with freelance hiring available, like Geolance. You can also search for a niche that specializes in a particular industry or even a country.
I think it is essential for businesses who want to scale their marketing efforts - the right way - to hire a digital marketing freelancer as a digital marketer for their organization. Of course, thereOf course, there are many tasks they will have to figure out how to do themselves related to technology and learning, which they must know about if they don't want to outsource them. But hiring a digital marketer for their social media marketing strategy provides them time to focus on scaling the rest of the team.
Types of Freelance Digital Marketing Jobs
Most freelance digital marketing experts have been working from agency/in-house roles before moving into entrepreneurship. Therefore, they have experience in various types of projects with different budgets. These essential skills for digital marketing include:
1. Email marketing
2. Search engine optimization (SEO)
3. Google Adwords / Bing Ads
4. PPC advertising
5. Social media management
6. Link building (link acquisition)
8. Conversion Rate Optimization (CRO)
9. Web design & development/ conversion rate testing tools etc.
These are just a few of the many types of digital marketing services based on which you can hire a freelance digital marketing expert according to your own needs or requirements to accomplish it all in-house by yourself. This means you don't have to outsource them again; save time & resources! So now, let's look at some of the benefits of hiring a digital marketer.
Benefits of Hiring a Freelance Digital Marketer
1. Lower cost of acquiring new customers - A study has shown that attracting a new customer is nine times less expensive than retaining an existing one. You can take advantage of this when you hire a freelance digital marketer for their inexpensive marketing services. In addition, there are many sites, like Geolance, where you can find them and make sure they meet your requirements before you sign up with them.
2. Higher Return on Investment (ROI) - When you add expenses such as salary into the equation that your full-time employees- will require. It's easy to understand how working with a digital marketer will yield better results in this area when compared with in-house social media managers.
3. Higher productivity - When you hire a freelance digital marketing expert, they know how to work independently and follow their schedule and processes for executing digital marketing tasks & projects. You can take advantage of this benefit when you outsource all your social media digital marketing tasks to them if it fits your budget and requirements.
4. Cost-effective training - The best thing about hiring a freelance digital marketing expert for your social media is that they are more than happy to train the existing team members in the software they use, on new platforms that need some testing, on new strategies or just about anything else that might help improve the growth of the business on different fronts such as sales leads generation, etc. I think these benefits clearly show why adding a digital marketing manager to your team for your social media will be an excellent boost for your organization's marketing strategy and social media presence.
What does a marketing expert do?
Marketing experts are involved in the plans, strategies and tactics used to market an organization's product or service. They often specialize in one area of marketing such as digital marketing, direct marketing, advertising etc. The business owner must define all of their ideal marketing activities before looking for a freelance digital marketer.
What can you do?
1. Before you start your search, understand your requirements and the services provided to meet these requirements so you don't hire any old freelancer who might not have the required skill set to deliver accurate results.
2. Take some time to research about different marketers - make sure they have proven records of good work on job sites like geolance & desk/ Upwork, check their social media presence etc., so you don't hire an unprofessional freelancer.
3. Ask for samples of work they have completed when they provide the service you are looking for so you can judge their quality & experience in digital marketing to make sure they meet your requirements in terms of skillsets, rates, etc.
4. Discuss deliverables in advance - both clients and freelancers must discuss all aspects of the project in detail before starting work together because this will prevent misunderstandings later in the process.
5 . Keep detailed records of each deliverable, i.e., Asana, Trello or Google Docs etc.
6 . Finally, ensure that your hired freelance digital marketers are available throughout the project by providing them with the correct contact details.
What should you avoid when looking for a freelance digital marketing manager?
1 . Don't hire any old freelancer just because they are available at lower rates than others - this will almost certainly result in bad quality of work or no delivery at all.
2 . If your goal is to get quick results through shortcuts like buying fake likes on social media sites, using automated software etc. then it's vital that you avoid hiring any newbie who might not know about such practices because it would be straightforward for them to get caught & blocked in the industry.
3 . Do not think you can skip certain stages of the project management process, especially when managing a remote team- make sure you discuss all needs & requirements in advance by using communication tools like email, chat etc.
4 . Don't compare rates of different marketers without evaluating their past work samples, skill sets and other criteria required for the job because it will be challenging to reach very different examples.
5 . Do not make any assumptions about your hired freelancers' capabilities - always ask them to provide details about their skillset, experience etc., before starting a project because this can help prevent misunderstandings later on down the line.
6 . Don't ignore communication channels - Always try to respond & follow up quickly if you want your project to run smoothly or want something done by a specific date, so things don't slip through the cracks.
7 . Finally, never spend more than you can realistically afford to pay on your digital marketing project because there's nothing worse than hiring a freelancer for too high rates and then finding out that the management process is too much for one person to handle- this can result in not receiving any work at all or bad quality of work. Hence, it's essential to allocate tasks and follow up with everyone involved if necessary.
How much does a freelance digital marketer make?
As with all other professions, rates can vary from freelancer to freelancer depending on their experience, availability, expertise etc., so you need to do your research before hiring anyone. Hence, you get the best value for money and professional services.
Who should hire a freelance digital marketer?
Freelancers who engage in more projects than they can manage independently have an obvious advantage in managing client deliverables. Team members can delegate work, which frees up senior marketers to focus only on the most critical tasks. This is a good way of getting significant projects done quickly but with quality control to ensure there are no mistakes or issues with deliverables.
While this might not be true in all cases, it's widespread for digital marketers to have more work than they can handle, so hiring a manager is a great solution when working with a small team of marketers & if you prefer delegating some tasks rather than doing everything yourself.
Freelancers can afford to take on projects without being tied down by the chains of employment while having the opportunity to pick their projects based on interest, etc. This lifestyle can be very appealing to many managers. Still, even if you hire one full-time, there are also advantages because they will always be available for help, i.e., any problems can be resolved quickly, if necessary. Freelancers must understand the importance of deadlines and schedules because sometimes things don't go as planned, and you need somebody who can adapt quickly.
The only disadvantage of hiring a freelancer compared to a full-time team member would be the lack of company benefits like family leave, job security etc. so depending on your business needs and financial situation, you must do your research before hiring because this may not be suitable for all types of businesses.
On the other hand, hiring a team member can come with considerable downsides, like paying unnecessary taxes. Hence, it's essential to make sure you understand all of your options before taking any action.
How do I pick a good freelancer?
1 . Always ask for past work samples - this helps ensure that they're experienced enough for the task at hand and allows you to see their writing style, data management skills, etc.
2 . Review their social media presence & reviews they've received on freelance websites because comments left by previous clients can give you valuable insight into how trustworthy or reliable they are as freelancers. Hence, it's always best to compare several different options before making your final decision.
3 . Get in touch with them and ask them questions about the project at hand and what they think should be done to achieve your business goals - this will give you an idea if their style coincides with yours and allows you to assess their customer service skills.
4 . Discuss payment methods like milestones or deadlines for deliverables and any other arrangements such as daily rates, etc. (it's essential that you always have a contract in place no matter how small or large the project might be).
5 . Clarify your expectations, i.e., don't expect freelancers to run social media campaigns 24/7 if it has been specified in the contract that updates need to be sent 1-2 times per day, so everybody is on the same page and expectations are managed
How do I become a freelance marketing expert in social media marketing?
1 . Take the time to learn the basics of best practices in digital marketing - you must have at least a basic understanding of SEO, social media management etc. because this will allow you to manage client campaigns or projects better
2 . Build your brand online by maintaining an active social media presence so clients can get in touch with you more easily by visiting your website/blog, following you on Twitter & LinkedIn etc.
3 . Become an expert in any particular field, so prospective clients know what to expect if they hire you for projects related to that area, i.e., become an SEO specialist or Facebook ads specialist, for example. This is especially true if you want to earn higher rates per hour but be aware that there are many freelancers with niche skills, so you must do your research before taking any action.
4 . Take the time to network online or offline - this can come in extremely handy if you meet prospective future clients face to face who then recommend you for projects because, once again, having established relationships is crucial for securing long-term work/clientele.
5 . Use Geolance to find temporary marketing jobs or job vacancies through an online platform that is designed specifically for hiring freelancers - Geolance allows employers to post jobs, track applicants & chat with potential candidates directly, so it has many benefits over traditional freelance marketplaces(e.g., Upwork) but also comes with a monthly fee of $29 which may be too expensive for some clients. Hence, it depends on your circumstances.
Do you have any tips on how small businesses can hire a digital marketing freelancer?
Small business owners should consider hiring an expert because it focuses on running the business while someone else handles their online marketing needs. This is especially true if they don't have the knowledge or the time to manage their projects, so finding somebody with expertise in Google Adwords, blogging, content creation etc. will ensure that campaigns are set up correctly and that deadlines are met by freelancers who understand what needs to be done to achieve specific business goals.
It's also important to pay at least $15 per hour because quality work deserves fair compensation, but this wage might not be possible initially. Hence, it's essential to offer incentives on top of the initial fee. Hence, freelancers are more willing to work for less until you're able to secure larger contracts, enabling you to allocate an appropriate budget.
Accessing opportunities - what is Geolance?
Geolance is a platform that allows businesses, big or small, who are hiring an SEO specialist, social media marketing manager, blog writer etc. post jobs online with unlimited options because Geolance does not charge any fees for employers posting jobs, unlike many other freelance marketplaces(e.g., Upwork). Still, they take a cut of freelancer earnings when contracts are completed successfully, which means their interests will be aligned with yours if you use this service.
How do I become a freelance marketing expert in social media marketing?
Freelance opportunities are available for digital marketing experts with any level of industry knowledge. Still, you must know your stuff before starting because the last thing you want to do is waste time working on projects which won't benefit your career or business building in the long run. So, if you're interested, take some time to learn the basics by reading books in your spare time or searching for tutorials online and apply them practically when you begin building relationships with clients so they can start giving you work. Remember, every successful freelancer begins somewhere, so act accordingly.
Why do people hire freelance marketing experts?
There are numerous benefits to getting an expert involved in your business, and we've already mentioned a few above, such as improved time management, acquiring industry knowledge and building relationships. But, aside from that, here are three more benefits:
1 . It can help you get ahead of the competition by providing unique content or strategies which will make consumers want to buy from your company instead of your competitors.
2 . You'll receive unlimited advice because freelancers don't work 9-5, so they're always available for advice when running social media campaigns, launching new products etc... Still, you mustn't rely on them too much. Otherwise, they won't be in working with you or charging higher rates because they're constantly giving away free advice, which is why you should also read books, blogs and other resources.
3 . You'll receive better deals from freelancers because online marketing experts know how to get the best rates for their time so you can enjoy lower costs on your next project.
How much does a freelance marketing expert make?
Research shows that marketers willing to work from home can make upwards of $60,000 per annum. Still, it largely depends on where in the world they live because this figure is higher in cities like New York City, Los Angeles, San Francisco etc. than it is in smaller towns where significant companies don't operate(e.g., Scranton) or if competition is particularly fierce which makes it difficult to find well-paid online marketing jobs.
To find out how much you could earn as a digital marketing freelancer, take some time to research typical rates in your city or country and then check what other professionals are charging for similar services because there's always room for negotiation(e.g., New York City has higher rates than Scranton). Of course, freelancers who charge less than their competitors will attract more business. Still, usually, the quality of work isn't as good, which is another reason you should read blogs and other resources before starting your freelance career. Finally, remember that every project is different, so what you earned last month doesn't mean you'll get the same this month which it was challenging to calculate salaries accurately, primarily if you work for multiple companies around the world, so use this figure as a guide if you're interested in joining our freelance community.
What are some common mistakes made by freelancers?
While every digital marketing freelancer will have their unique client troubles, three issues are commonly encountered, which are:
1 . No-shows(e.g., cancelling at the last minute) due to poorly managed schedules, holidays etc.
2 . Delays because clients don't provide enough information or change requirements frequently, which means they may have to cancel projects or charge higher rates for rush jobs because they can't afford to invest more hours than normal.3. Low rates because clients ask them to do "free" work without offering any form of compensation such as referrals etc. This means they haven't attracted any new clients and, even worse, could damage their reputation by promising to do a specific job for free without anything in return.
What are the benefits of getting an expert involved?
There's a few, but we've already mentioned many of them, including improved time management, acquiring industry knowledge and building relationships, so here are five more:
1 . It can help you cut costs because you'll be able to spend more time on marketing than dealing with freelancers, and it will allow you to spend more money on other areas of your business(e.g., hiring additional staff) because there is less pressure on those who own small businesses.
2 . Even if your company is doing well now, it's still vulnerable to your competitors(e.g., new apps), which means if you don't have a digital marketing expert on your team, you could lose customers at any time because they didn't know about you or were attracted by another company.
3 . You won't need to worry about making technical mistakes yourself, which is especially good for people who aren't tech-savvy, including many entrepreneurs and CEOs/founders who are expected to manage their own social media channels etc. but don't have the necessary skill set or time because they're too busy running their business much more efficiently.
4 . It can create opportunities for growth(e.g., freelancers working with multiple companies) if done correctly, so you don't need to worry about losing control of your company which is suitable for people who want to escape the rat race etc.
5 . You'll be able to attract more clients because you're working with a professional(e.g., using testimonials), so there's less risk of them not being happy with the quality of work or service they receive from your company which is beneficial for business owners trying to win new customers.
In conclusion, hiring a digital marketing freelancer through Geolance has many benefits we've mentioned throughout this blog. Still, it isn't suitable for everyone, and every project, so carefully considers what skills are required before adding any tasks to your schedule or getting started. However, we hope you find our resources helpful and look forward to working with you soon.
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