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Content marketing case studies provide a great benefit for all those who are involved in content creation. It also provides a great way to show how your product is being used by real people. Some of the companies use their case studies as testimonials from clients and some just want to share them with everyone. Here, we have come up with seven stunning examples of successful content marketing case studies from the industry leaders which will surely provide you with some inspiration.
The most successful content marketing case studies I know of are these.
They are the ones that convince me to take action. I hope you find these videos useful for your business strategy.
The goals of great content marketing campaigns are to increase sales, educate customers and engage potential clients or customers, but sometimes one video can do all three at once. We often see companies create tutorials to educate consumers on how their product works through a hands-on demonstration, but much less have taken it the extra step by using modern dance moves in place of having someone go through each step verbally. This is not only hilarious but also an innovative way to reach out to new audiences in ways they wouldn’t expect from your company.
What can be learned from this campaign? This campaign was considered a complete success by all who were involved, including the creative team. It was shared on websites around the world with humorous posts being written about it that made audiences react to this video just as they had hoped. Audience members took away useful information on how to use Adobe software while also having a good laugh.
Looking for some inspiration for your content marketing?
Check out these seven stunning examples of successful content marketing case studies from the industry leaders.
These case studies provide a great benefit for all those who are involved in content creation. It also provides a great way to show how your product is being used by real people. Some of the companies use their case studies as testimonials from clients and some just want to share them with everyone.
What are some of your favourite content marketing case studies?
-This post originally appeared at http://www.videobrewery.com/content-creators/7-compelling-content-marketing-case-studies/ -Graphic source: videobrewery.com -Article source: http://www.youtube.com/watch?v=E8Q2LFb5cys -Title source: videobrewery.com
The IBM campaign for their cloud services is an example of how businesses can use content marketing to increase sales and prospects. This video uses very positive language in both the script and video narration. Also, it makes sure that the audience knows exactly why they would want to buy this product by using several results-oriented words throughout the video. It also clearly specifies what website viewers should visit if they are interested in buying these services.
What can be learned from this campaign? This video advertises only one thing; IBM cloud computing services which is all that most people need to know when deciding whether or not to purchase them. This campaign was successful because it focuses on selling its products rather than creating awareness among potential customers.
What are some of your favorite content marketing case studies? -This post originally appeared at http://www.videobrewery.com/content-creators/7-compelling-content-marketing-case-studies/ -Graphic source: videobrewery.com -Article source: http://www.youtube.com/watch?v=E8Q2LFb5cys -Title source: videobrewery.com
The Wistia video is a very successful piece of business marketing, although it can’t be considered an example of excellent writing or use of visuals to explain the message, the company still managed to do well with their campaign by using a great idea of creating a video about the everyday working of their company. They created this video from scratch and its purpose was to show potential clients how they operate, what kind of people work for them, and why it would be a good fit if you joined the team.
What can be learned from this campaign?
While I wouldn’t consider this video as an excellent piece of marketing material, there are still some valuable lessons that can be learned from it. The first thing is that nothing beats seeing real-life footage rather than just reading talking points or written content. Another thing is that even though Wistia is not as well known as other big companies such as IBM or Adobe, they still managed to a buzz around their brand by creating something interesting enough to make the public want to know more about this brand.
Coca-Cola goes viral
Videos connected to Coca-Cola have gone viral before, but the new one for this company’s new branding was different from other videos in that it has an ambiguous ending which is what makes viewers want to share it on social media sites such as Facebook and Twitter. So what can be learned from this campaign?
Firstly, Coca-Cola is a company that has been involved in content marketing for a long time so it’s no surprise they were able to do something interesting enough to have their audience sharing it online. This video is different from others produced by the company because instead of promoting a specific product or service, its purpose was to create general awareness about the new branding. For this reason, viewers had no idea what they should expect from the brand which made them want to share these clips on social media sites. Also, as surprising as it may sound, this video went viral even though there wasn’t much promotion done for it through paid ads or other forms of traditional advertising.
Another campaign by Coca-Cola which went viral was their Super Bowl ad. As expected, the reason why this one became popular is that it stars some of the world’s biggest celebrities (Beyoncé and Jay Z). It also features lyrics from the former’s single, “Drunk in Love.” This video garnered almost 60 million views on YouTube in just two months after being released so what can be learned from this?
Firstly, it shows that big companies are taking notice of content marketing campaigns which have been becoming more and more successful over time. Secondly, even though this video was indirectly promoting a product or service by featuring its tagline at the beginning and end of the clip, it does not take away that it’s still an excellent example of content marketing.
Content marketing has been becoming more and more important for brands in recent times, and this case shows how a small company was able to reach its customer base and increase sales by creating a video that went viral thanks to the use of social media sites such as Facebook and Twitter. What can be learned from this campaign?
The first thing is that even people who do not have any idea what you are selling can be interested in your brand if they know something about you through the videos you create online. Another thing is that by using popular social media sites, you are tapping into a huge market which most companies don’t even consider when working on their campaigns.
Apple creates viral content for its new iPhone Apple is always at the top of its game when it comes to marketing, and this campaign is no exception. This company has made sure that its customers are excited about their new product by releasing ads for it several days before its actual release date through social media sites such as Facebook. What can be learned from this campaign?
Firstly, companies are now aware of how much more effective content marketing campaigns have become over time. Secondly, Apple was able to do something unusual with their latest ad which goes against what they usually do (reveal the product’s details a few days after releasing an ad). Finally, another thing is that Apple never fails to put out interesting marketing material whether it’s for an upcoming product or one that’s already been released.
Not all brands use content marketing for their products and services though, as the following case shows how a company went about creating interesting content to promote someone else’s brand instead. What can be learned from this campaign?
The things that can be learned are that by working with other companies to produce engaging material for them, you can get your name out there while also increasing your audience base. Another thing is that by focusing on creating high-quality material that is worth sharing online you will have more success in terms of being able to reach your desired audience through these channels. You should expect great results if you keep in mind what it takes for people to take action.
As you can see, there are various ways for brands to create content that will appeal to customers which is the main purpose of why this type of marketing has become so successful in recent times. I’m sure that by now you are interested in learning more about how content creation works so I will discuss several types of content that have been proven to be effective with most brands.
Podcasts can be very useful if you want your brand to appear more relatable since the following case shows how a medium that’s widely used by people all over the world can help put out material that they would care about. What was learned from this campaign?
The first thing is that through podcasts, businesses can find their targeted audience easily and engage with them on a more personal level. Another thing is that podcasts can be created for almost any type of business which means that they are versatile. Finally, this campaign shows how businesses can benefit from becoming active players in online communities since their brand became known through this medium as well.
What about creating videos to represent your company’s culture?
This case shows how one fashion brand was able to promote itself using videos that showed what it takes to work at the company based on the video’s description. What can be learned from this campaign?
The first thing is that videos are an efficient way to market yourself not only because they offer sentiment but also because you have many options when it comes to hosting them online. The second thing is that if an individual wants to create a video, they only need a mobile device and editing software which makes them accessible for everyone. Finally, it is clear how important it is to understand your target audience before creating material that appeals to them because this campaign did just that and had great results as a result.
The importance of using online channels such as Twitter and Facebook cannot be underestimated since what you say on these networks can influence the public’s perception of your brand. This case demonstrates how an airline company was able to use social media effectively when promoting its new product by showing customers what the future holds. What can be learned from this case?
It is clear that another advantage of social media content creation is that it provides businesses with a different way to advertise their product but by doing so interestingly and engagingly. Another thing is that social media can be used successfully to take advantage of certain opportunities such as this one where the airline company was able to take the public’s thoughts into account when creating its material. It is also evident that you should always try and think outside the box because what you usually see on these networks are posts related to daily life which makes it hard for people to stand out.
Tell me the role of case studies in content marketing?
Case studies show the benefits of working with your brand in a positive light which is why they can be very valuable for companies to use. One thing about case studies is that they are usually created by individuals who have used products or services before and can help express their satisfaction which contributes to your company’s credibility which is essential when reaching out to new customers. The second thing here is that this type of content allows you to get more bang for your buck because it shows an example of how businesses connect with their audience on an emotional level which increases the chances of them taking action. What's more, creating case studies allows companies to reach out to people in different niches since it allows them to showcase their expertise.
Finally, customers are now closely connected to social media channels meaning that they can easily voice their opinions about your company. This case study shows how one company was able to use feedback from customers to create new content. What can be learned here?
The first thing is that the public now has the opportunity to comment on what you publish which allows them to dictate what type of material they would prefer to see. The second thing is that this gives companies a way to stay on top of their game by listening carefully and creating relevant content based on this information. Finally, making yourself accessible online through transparent communication with your audience can have a significant impact on how people perceive your brand which means that businesses mustn't take their audience for granted.
The ability to measure your content's performance is of the utmost importance because what you can't measure, you can't improve and that is how it always should be done. This case study illustrates how one brand had success using a tool that allows them to understand where they need to focus more of their attention to create more effective material. What can we learn from this?
It is clear that as companies try and make sense of meaningful data, they need tools with which to do so, making it necessary for businesses to find ways in which they can collect information about the general public. The second thing here is that understanding what your content does or doesn’t accomplish will help you move forward by knowing what aspects to improve upon. Thirdly, this allows companies to shift their focus and concentrate on creating material that will be more beneficial for their business as well as the public. Lastly, this case study shows how important social media monitoring is and how you should not underestimate its importance when it comes to understanding customer needs which can help your company develop better products and services.
Nowadays, we live in a world where content marketing has become a part of the mainstream meaning that both individuals and businesses need to make sure they know how to create valuable pieces such as blog posts or infographics. This case study explains how one brand was able to successfully market itself by sharing useful information with readers. What can we learn from this?
The first thing here is that what you publish should be able to offer something of value to your audience. The second thing is that this type of content can help establish a business as an expert in what it does and thus generate positive results. Thirdly, the company’s efforts paid off by attracting thousands of new customers through their social media channels which proves how one small step can make a big difference when we look at things from a long-term perspective. Finally, this case study shows that smart and creative marketing strategies can lead to impressive results for companies which is why they must always try and stay ahead of the curve if they want to keep up with trends.
Use case studies to reach and win your target audience
Nowadays, people tend to trust experts and that's why case studies can be extremely useful when you want to introduce your company or a brand. This example shows how one business was able to increase its revenue by over $5 million in just three years by sharing information about its success stories with potential customers. What can we learn from this?
The first thing is that this approach allows companies to promote themselves to gain more visibility which results in an increased number of visitors to their websites. The second thing here is that the public is now more interested in reading about other people’s experiences than they are in listening about them which means that they prefer the written word over the spoken one. Finally, the type of content marketing allows businesses to be viewed as experts and to prove that they care about their customer's success.
Write case studies for your website content
When you want to increase the conversion rate of your visitors, publishing a professional-looking case study on your site can be extremely beneficial. This example shows how one company was able to generate more than $50,000 in just three months by adding a single page about an experience shared by one of its users. What can we learn from this?
The first thing here is that investing time into creating valuable pieces such as this one pays off immensely because it allows companies to attract new customers which will eventually turn into sales or leads down the line. The second thing is that these types of posts tend to capture people’s attention and keep them engaged especially if they prove to be useful. Finally, this example shows how each business is unique and that everyone can share a success story with their audience which is why it’s so important to put the needs of your customers first if you want to succeed online.
Create case studies for your social media marketing efforts
Finally, case study marketing can be extremely helpful when it comes to increasing engagement on your social media channels which means that every company should try and implement this type of content into their strategy as soon as possible. This example shows how one brand was able to increase its monthly email subscribers by over 300% in just 30 days by sharing a popular blog post about its services on Facebook. What can we learn from this?
The first thing here is that in this day and age, people are looking to interact with brands on social media so if you can give them what they want, your efforts will be worthwhile. The second thing is that when your target audience enjoys reading about other people’s stories, sharing them with your community can help you build an even closer relationship with the public which means more free publicity. Finally, producing relevant content for all of your networks is a great way to stay connected with your audience no matter where they might be which illustrates just how important it is to focus on creating high-quality posts.
As you can see, each company or brand has different problems to solve but using case studies for digital marketing purposes allows everyone to reach their target market more effectively. From increasing traffic to your site, generating leads, or simply engaging with the public better, case studies are extremely helpful content marketing tools that are here to stay!
Tell me the case study of content marketing?
Long before digital marketing was even a thing, people had already started sharing their stories online using blogging as a medium. With the rise of all major social media networks and content-sharing platforms, stories have become more popular than ever since they allow brands to connect with customers on a deeper level.
This is where content marketing comes into play - companies can use case studies to share customer success stories with the public which is an extremely effective way of gaining visibility online. In addition to this, each company or brand needs to understand that every person is unique and that one person’s success story might not appeal to everyone so it’s always helpful if you can target your efforts by focusing on certain niches or demographics before you begin.
Since this is the case, not every piece of content you create will be successful which is why it’s important to keep testing different types of stories to find out what works best for your customers. This example shows how one small business was able to attract tons of potential customers by sharing its very first blog post on LinkedIn while focusing solely on DIY projects. What can we learn from this? The first thing here is that even if you don’t have a huge audience or social following right now, you can still benefit greatly from using these strategies since making an impact online isn’t always about numbers. The second thing is that promoting your posts across different networks might increase their chances of being read which means that you’ll get more exposure in the long run. Finally, by sharing relevant content with your target audience, you can help them solve their problems and improve their lives which means that you’re promoting trust and building relationships at the same time!
As you can see, these are just a few of many ways for case study marketing to be used online but they do illustrate how powerful this type of digital marketing strategy is. It doesn’t matter if you have a small or large business because even if everyone found success using these types of stories in the past, promoting quality blog posts will always remain an essential part of any online marketing strategy moving forward.
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