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Web site and business owners realize that most of their potential customers find them on the internet. A website with only a few basic web features is not always enough to keep customers coming back. This list discusses some of the most important features which should be included on any website, but especially those related to business.
Every website should include basic contact information — usually an address and phone number — about the company or organization which owns it. It's very frustrating for customers and visitors alike when they can't easily figure out how to communicate with a company about their product or service (or complain to a company if they have had a negative experience). Some businesses do not list this information at all on their websites, which is just as bad as not having a website at all.
Do you have a website but don't list your contact information?
Geolance can help! We make it easy for you to add your contact information to your website in minutes. All you need is a web browser and an internet connection. Plus, our service is free!
You'll never have to worry about customers not being able to find your contact information again. Plus, it's a great way to improve customer satisfaction by making it easy for them to get in touch with you.
Most Important Features of a Website
Web site owners are often so busy putting together their actual products and services that they don't always take the time necessary to make sure that their website has every feature it needs. This article suggests making sure that your business website has the following ten fundamental features: 1) contact information, 2) a map and/or directions to your business location, 3) hours of operation, 4) your company's history, 5) products and services offered, 6) testimonials from happy customers, 7) special offers and promotions for new and existing clients, 8 ) an FAQ section that answers common questions about using your product or service, 9 ) return policies for customers who are unhappy with your product or service (which should also be posted to the "Terms & Conditions" page), 10 ) a way to leave comments on your website.
Businesses can dramatically increase their web traffic by incorporating these key web features into their websites. Many businesses average hundreds and even thousands of visitors a day as a direct result of these features.
People want to limit their time online which requires more engaging websites
That captures their attention and provides useful information. Visitors need to be able to complete tasks quickly and easily without navigating all over a website or having to search for the right information. The more difficult it is for visitors, the less likely they'll stay on your site and accomplish what they came there for in the first place.
Easy navigation is the most useful website feature
People visit your business website to find out what you have to offer and they expect it to be easy for them. A simple clickable menu can help visitors backtrack through your site if they lose their place, as well as quickly move from one part of the site to another. Good navigation makes people feel like they're in charge — that they're the ones who know where they're going and how (and when) they'll get there.
Visitors want a visible website
This means that most web users will want links and buttons large enough so that they don't strain their eyes trying to read them or worry about clicking on something twice because it's too small or poorly contrasted against the background color. The best designs use color contrast to highlight important links and buttons on the page.
You can capture people's attention with a video
Most people don't want to sit and read all day long. If your website is full of text, consider adding some relevant videos or images that might naturally complement what you're trying to say in your copy. People use websites for more than just reading — they want to be entertained while learning about your business too!
As blog posts become more popular
People will no longer click through multiple pages on your site (or go back and forth). They'll expect you to put everything into one easy-to-read post which they can consume quickly before moving on to something else. This means that every page has to be entirely self-sufficient and make sense on its own — all the while making sure that it still ties in with the rest of your site.
Using a larger font size can help your website stand out
Seriously, the bigger text means better readability for even large blocks of content. If you're struggling with this, try switching to a more readable font like Verdana or Arial (or even something like Comic Sans if that's your thing). Make sure that line spacing is wide enough to add some white space to the page which will improve legibility as well!
Don't underestimate people's desire to share information
If they find it useful, exciting, or interesting, they'll want to send it along to their friends via Facebook, Twitter, or email. If you're using a platform like WordPress, hundreds of plug-ins will enable social sharing options directly from your website — making it extremely easy to get visitors interested in your content.
Instead of imagining what your company could be
You should sit down and think about all the nifty things you could add to your website based on other websites that have already been successful. Think about why these features were so popular and how they can help you reach out to more people. For example: adding an RSS feed to your site allows visitors to sign up for updates through subscription (instead of following links).
This conveys trustworthiness and builds relationships with customers
It also encourages them to share their knowledge and expertise with others while building a reputation for themselves in the community. If you're going to add a guest book, make sure that it's easy to use and doesn't require your visitors to sign up or give their email addresses. That will only drive people away!
Keep track of which buttons get the most clicks
Do you have more subscribers from one blog post than from another? Are you getting more attention on Facebook than LinkedIn? Take note of these so that you know what's working and why then double down on the information that brings in quality traffic for continued growth.
If you follow all these steps, your website should become much easier to navigate — not just for yourself but for everyone else too. Your visitors should be able to act on the information you give them quickly and find what they're looking for without difficulty.
Company blogs are still valuable
That means you should be sure to update them regularly, even if it's just with posts that are between 100-300 words. You want your visitors to come back again and again so make sure that they have a good reason to do so by giving them relevant information every time!
People prioritize color contrast when making website choices
If you're using colors for your text and background, make sure there's enough contrast to make your links clear. Best practices suggest that your foreground (text) color is #1a475f while the background is #374442. This will keep users from clicking on things accidentally because they're not quite sure what's clickable. Otherwise, choose black buttons on a white background for optimal results.
A great website needs to be responsive
If you're not sure if your site is mobile-friendly, try dropping your smartphone or tablet onto the screen while it's loading. If the website adapts seamlessly, you have yourself a winner! If it doesn't, consider hiring a web designer to update your platform so that it works well across all devices, no matter what kind of technology someone is using.
You should hire experts in every field that relates to your industry
This will ensure that there are people on hand who know what they're talking about when answering complicated questions or fulfilling requests. You don't always need to follow their advice but at least make sure you keep them in the loop during conversations with customers (and other professionals) so that you're up to speed on the latest trends in the community.
If you have questions about what should be added or taken away from your website, post them in the comments section below! This article is meant to help point out some of the most important features for businesses, but it's always possible that you could use something entirely different.
Avoid using pop-ups
These might seem like a quick way to get attention, but they tend to annoy people and make them leave your site faster than ever before. When designing websites, content is key. If there isn't anything worth reading yet, don't expect visitors to stick around until something appears just because they can't get rid of an ad or screen that's blocking the content they want.
You should always include a search bar
This may seem like common sense but consider this: not everyone is going to think of the words you'll need to use simply because they have a particular function in mind. Instead, ask yourself what kinds of questions people might be asking and then put those words into the text box as cleverly as possible. This will greatly increase your chances of being found online, no matter how difficult it is for someone to describe their situation at any given time.
Don't rush to get new features on your site
Sure, certain websites or companies could benefit from a quick turnaround but why would you force anything onto a site before it's ready? If you aren't sure you're going to get the results you need out of a particular feature, just wait and revisit it later. This will provide your site with stability and ensure that everything is working as intended before you hire any new staff for the task at hand.
People want to be able to find their way back if they've forgotten something
So make sure they don't lose track of themselves by placing links on every page (at least) that take them directly back to the homepage where they can start over again or access an entirely different part of your website. If users come across a dead end, they're not very likely to return — even if there was good content in one particular area!
You should always include social media profiles for additional exposure
This will help to build a fanbase and increase the number of people who are likely to purchase from your company. Social media profiles should never interfere with or override any website design either so it's important not to ask for too much attention at once. Once you have everything set up properly, focus on keeping ads low-key, and don't forget about providing quality content that users can enjoy without feeling like they're clubbed over the head with advertisements after every sentence.
When designing website layouts, don't ignore white space
Make sure there is always enough room (or white space) between individual items on the screen because this makes it easier for visitors to navigate your site without feeling overwhelmed or worried about clicking on something by accident. This becomes even more important if there are a lot of ads or other distractions on each page that may confuse people.
A Trendy Look Means Website Engagement
If so, it might be time to start looking for a website that has a trendy look. This means that you should probably think about upgrading your site or starting something new from scratch if an older one has been neglected for some time now.
This doesn't mean that every single page will have to be made within just a couple of months either because trends can change quickly these days. However, it's always best to try and stay up-to-date on what's popular in case anything changes drastically over time. Trends are generally based on certain colors, unique features, or layouts depending on who is designing what at any given point.
You'll also need to consider how your site will interact with the user to provide them with a positive experience. This means that having an easy-to-use, friendly layout is important because it speaks for you before any potential customer knows anything about your company.
The best way to look at this is by thinking about what you'd like to see if you were visiting another company's website right now. Chances are you would want something sleek, stylish, and approachable because it feels like there has been some thought put into its creation in general.
That doesn't mean every single page should be the same but they shouldn't vary enough between each other that people can easily recognize when they've read on one page or come across a new one after clicking a link to visit another area of your site.
Some Pages Should Be More Informative Than Others
Certain pages should be more basic while others should provide visitors with extra information that helps them get a better grasp of what you're promoting overall. This means that it's a good idea to separate the two because otherwise certain people may feel like they can't access specific content or they might accidentally skip right over something crucial by mistake.
Informational pages do not have to fit within any sort of cookie-cutter mold either so try to let your imagination run wild when creating original layouts for each page on your website. There is no need to highlight every possible detail about your product or service and this can lead to an overwhelming experience for someone who is trying to get a better idea of what you have to offer.
For example, informational pages could be made with different types of charts and graphs depending on the content available. These should be visually appealing but still, convey enough information that visitors feel like they've learned something interesting without feeling like it was forced upon them by the website itself.
As you may have noticed throughout this article, many factors go into making a successful web presence for your business. This means that you will need even more assistance than just this one guide to make things look like they were meant to be together from the very start.
Contact us page best practices
If you're wondering what the best way to set up your contact page is, there are plenty of different things that you can do. For instance, it's usually best to keep this one simple because if people don't want to contact you for any reason they probably won't stick around long enough to figure out how.
Consider things like making sure all of the information is easy to find and displayed cleanly. Don't forget to include everything that potential customers may need such as phone numbers, email addresses, links to social media pages, or anywhere else on your site that makes sense for them to be included with their message depending on what they're contacting you about specifically.
The most important part of creating an effective contact page though is making sure it looks modern and well put together. There is no need to go crazy with this one because it's meant to be straightforward, not flashy or complicated in general so keep things simple instead.
All of the usual rules apply here as well though so don't forget about them since they can make a big difference when you're trying to decide how your site should look overall.
Visuals and descriptions of products are equally important
Both the visuals that are used to advertise your products and what is written about them should be informative in their own right so you don't need to rely on just one of these things to draw people in.
Be sure to include enough information about each product or service that your audience will have no problem making a decision afterward if they have any questions. That being said, certain types of images can do most of the work for you when it comes to letting visitors know more details without having them read too much at all.
For instance, infographics are great choices because they are both stylish and educational at the same time. This means potential customers won't feel like they're drowning in text or getting bored while trying to absorb important parts of your product.
Website Content Must Establish Brand Authority
If you're just getting started with this whole thing then there are lots of different things that your web content should take into consideration. Things like the way your site looks, how much information is available for each product or service, and even the tone used in these descriptions should all be well thought out so they work together perfectly.
Brand authority is one of the biggest parts of having a successful online presence because it's what will push people to choose your business over someone else's when they have two similar options. For example, if another company has more reviews about their products or higher ratings across social media then yours might seem like it isn't worth people's time based on appearances alone.
When it comes down to it though, quality is far more important than quantity so if your brand authority is high then you can afford to have far fewer reviews or ratings overall. This means that the ones you do have should be very trustworthy, though accurate product descriptions alone are usually enough to convince people.
Contact us page best practices
As you may have guessed, this one turns out to be fairly straightforward as well since it's just meant to provide another way for people who want more information about how your business works. So, keep things simple with plenty of relevant contact information and there shouldn't be any issues at all with creating a successful website contact page.
Don't make it too complicated because even less experienced visitors will know something is amiss if they see an error on this page. The best course of action is to focus on solving any problems that may arise instead of trying to create too many bells and whistles for this one.
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