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Content marketing is an effective way to attract new customers. It is an integrated approach to the promotion of products and services, special techniques and methods. It is a complex process of forming and disseminating useful things, filled content to attract and maintain contacts with is users. It stimulates website visitors to implement commercial action. This action is understood as an order performance, filling in an application or making a call to contact numbers.
In general, the essence of content marketing is the dissemination of this information, which will attract the attention of users. In the future, those who are interested can become clients of the company. And the information can have a different format: text, graphics, music or video. The content channels and their number may be different.
Content marketing is a long-term process that builds a good reputation for the company. The content, in this case, is fundamentally different from spam sent on social networks and mailboxes, because of its value and richness.
Services for distributing the company's content are almost unlimited: social networks, corporate sites, email distribution, thematic sites (portals, forums, blogs), educational and entertainment events (webinars, conferences), press.