Conversion Optimization


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There are multiple ways to generate more revenue online using internet marketing, and conversion optimization is just one of those ways. Everyone interested in generating more revenue uses a conversion funnel and conversion rate optimization tools to bring in more customers.

However, knowing the right strategies and working with the best website's conversion rate optimization tools can be tricky unless you have help from one of the best conversion optimization companies!

Are You Looking for a Way to Increase Your Revenue?

If so, conversion optimization is the best way to do it. It's not just about making more money but also improving your business and customer experience.

Conversion rate optimization can help you improve sales, reduce costs and increase customer satisfaction. You can use Geolance services to determine how much money you could be making if only you had better conversions on your website or app!

We have been helping businesses like yours generate more revenue online with our conversion optimization services.

Our team of experts will work hard to ensure that we get results for your business in the form of increased conversions and improved user experience on all devices.

All this while keeping an eye on cost per acquisition metrics, so there are no surprises when it comes time to pay up!

Why Is Site's Conversion Rate Optimization Important?

It's a good way to understand your customers better and increase sales. It helps you identify where people are dropping off during the purchase process and fix those problems.

It can help increase brand awareness and create a better user experience on your website. It helps you measure your ROI and know if your efforts are paying off or not.

How Can Conversion Rate Optimization Help Improve Your Business?

In essence, it allows businesses to communicate directly with their target market, rather than relying on third-party intermediaries such as Google or Facebook ads.

This allows you to interact more closely with potential customers and understand what they want from you at each buying cycle stage.

It helps you make small adjustments over time which can have a big impact on your bottom line.

Where Should You Start With Conversion Rate Optimization? 

Start by brainstorming which types of marketing channels work best for your unique business model, and then choose 2-3 channels that are appropriate for your budget, resources, and goals.

Then drive traffic through these channels and measure which ones end up converting effectively.

For example, suppose you've been using social media marketing to attract new customers, and people keep clicking away from your Facebook page to view videos of cute puppies. In that case, this means it's not the right channel for the type of content you are trying to generate.

What Pitfalls Should You Avoid When Looking for Conversion Optimization? 

There is a lot of snake oil out there, so be careful about vendors who claim that they can achieve fantastic results with little effort on your part.

If something seems too good to be true, then it usually is. So, always do your due diligence before committing any serious resources to follow someone's advice or utilize their services.

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is simply the process of making small adjustments to your website to ensure you are getting the most value possible from each visitor.

CRO can help you improve your site's user experience, make more sales and ultimately help you grow your business.

Is Conversion Rate Optimization Effective?

The truth is that some tactics are far more effective than others when it comes down to increasing your website's conversions.

For example, writing high-quality content that educates users on solving their problems will convert much better than wild promises of overnight success.

What kind of results can you expect? It depends entirely on what strategies you implement and which industry you compete in.

CRO is something that businesses of any size can utilize, but that doesn't mean it will work for everyone.

You can also employ many tools to help tailor your CRO campaign, which means you may see better results with some over others.

Who Should Use Conversion Rate Optimization? 

Anyone who wants to generate more leads or make more sales from their website should be looking at CRO.

It's a very powerful tool that can positively impact your bottom line if you know how to use it properly.

Identify where people are going when they leave your site and why they are not taking the desired action, i.e. clicking through to another page or adding your contact information to their address book - then implement tactics specifically designed to address these issues.  

It is helpful to identify which marketing channels work best for you before deciding upon a CRO strategy that will help you generate more leads from them in the future.

Conversion Optimization Resources

Conversion rate optimization (CRO) is very similar to website conversion tracking. While both strategies involve analyzing user behaviour and using that data to try and increase conversions, they differ in one significant way.

Whereas conversion tracking allows you to see how many users take a specific action on your site after viewing certain pages, conversion rate optimization attempts to understand why users are not taking that action.

Why Are Users Not Converting?

There are innumerable reasons why a user might choose not to click through to another page on your site, download an e-book or make a purchase.

They could be unsure about how much the product costs compared to its competitors, require more information before they can make a decision, or feel as though there isn't enough social proof surrounding the product/service to indicate it is reputable.

Sometimes, all it takes is one small tweak for visitors to start taking actions that were once out of reach.

What Is the Long-Term Impact of Conversion Rate Optimization?

Conversion rate optimization can help you increase your website's revenue over time by making it easy for people to find what they are looking for, understand how much it will cost them, and complete a sale. The more people that purchase from you, the higher your profits will be.

Conversion rate optimization is not just about increasing the number of leads you get, though. It can also help you decrease your costs by cutting out unnecessary aspects of your marketing campaign that are not producing results for you.

What Is A Conversion Funnel?

A conversion funnel is a process by which a new prospect becomes an actual customer: A new visitor comes to your website, sees what you have to offer and then takes the desired action.

However, many of them leave before they complete their goal ("converting" into actual customers), and it is very difficult to convince them otherwise as these visitors are not familiar with your business.

In a nutshell, this is the conversion funnel:

A visitor arrives on your website > sees what you have to offer > takes the desired action > becomes a customer.

What actions can a visitor take? For example: Subscribe to your newsletter, contact you for services/queries, Register at your site etc.

Conversion rate is defined as the percentage of visitors who actually took the desirable action after seeing your advertisement or landing page.

Conversion rates vary depending on different types of websites and their attractiveness (articles with images are more attractive). On average, 5-10% of traffic converts into actual customers, but many factors can impact it.

What Does Increasing Your Average Conversion Rate Mean? 

It means more customers, period. You've got to consider not only the email click-through rate but also the relationship between your margins and your marketing costs, all while trying to keep expenses (and abandoned shopping carts) down.

What's that old saying? It's simple math: If you can increase revenue by 20 percent and cut expenses by 10 percent, then you're going to have a good day.

The same goes for conversion optimization - it is as straightforward as that! OK, maybe not exactly that easy, but conversion optimization isn't rocket science either.

In fact, with the right guidance and a little hard work, you could be setting up landing pages in no time at all! So what are you waiting for? Let's get started.

Customer Value Proposition (CVP)

Customer Value Proposition (CVP) is designed to gain new subscribers. To get conversions of your online business or website, you need to increase the number of visitors at each step of the funnel.

The first step in conversion optimization is to come up with a way of differentiating your company from the rest of the pack.

Don't worry; you don't need to be wildly original or come up with something that's never been done before (after all, you want to avoid confusing and frustrating your customers).

Instead, try to think about what sets your company apart from your competitors - what makes it special? What unique benefits can you offer customers that they can't find anywhere else?

Once you have a good understanding of your CVP, it's time to start creating content and designing pages that will help turn browsers into buyers.

This is where the real work begins, but if you're willing to put in the effort, you can definitely see results!

What are some examples of CVPs?

Here are several delivery-based businesses that have successfully differentiated themselves on their websites:

Fast Food Restaurants Without Drive-Thru Delivery Within 30 Minutes

This is especially important for restaurants that offer free home delivery because they can guarantee orders won't sit in a car for too long.

Online Marketplaces Lowest Commission Rate

When you're only charging the customer, not the seller, it makes perfect sense to pass on some of those savings (or give away free credits).

Freight Shipping Provider Lowest Rates and Highest Discounts

Who wouldn't trust a company that promises to beat its competitors by 25 percent? If you want to increase conversions on your website, hiring an off-site conversion optimization service is the best way.

Do you see how these CVPs work? By clearly highlighting what makes them unique, they can attract more customers and convince others to choose them over the competition.

Landing Page Takeaways for Conversion Optimization

Now that you've created your CVP, it's time to start converting site visitors into customers. Before you do anything, though, take a step back and consider your landing page's objective.

Sales & Promotions (Website "Banners")

Adding a banner to your website that advertises a sale or special promotion can be a great way to increase traffic and conversions.

Placing the banner in an area that is highly visible to your target audience is key, as is using graphics and text that are eye-catching and persuasive.

Lead Generation (Website "Popups")

Lead generation is defined as an interruption of a consumer's activity, such as filling out a form or clicking on a link.

There's no denying that popups can be incredibly annoying, and many people don't like them; however, contextual targeting and proper timing can increase conversions and sales.

For example, if you're browsing a product page on Amazon, a popup that asks you to sign up for the company's mailing list isn't going to do much good.

Brand Awareness (Brochure Website)

The easiest and best way to increase your conversion rate is by building a strong brand.

If the visitor already knows about you, has seen how easy it is to use your services or products and trust you, then there is a big chance that they will take action immediately after landing on your website.

No matter your objective, it's important to offer the right incentive at the right time.

A great way to do that is by using action-oriented language - language that speaks directly to the needs and expectations of your target audience.

A/B Testing

Also known as split testing, this is a method of comparing two versions of the same web page to see which one performs better by testing variables such as copy wording, offer, images and layout.

The most common goal of A/B testing is to increase the conversion rate. You can test different versions of your landing page, email subject lines, call-to-action-buttons, and more.


You can use the information collected about your website traffic to track your results. These are usually provided free of charge by services like Google Analytics.

Google Analytics tells you how many people visited your site, where they came from and what pages they viewed.

You can then use this data to discover which aspects of your website design or content are working and need improvement.

Analytics will show you when website visitors arrive on your website, the information they give should be used to help them move through your website effectively.

By understanding how they are navigating around, you can guide them towards the next step in the conversion process.

Call-to-Action (CTA)

Usually, in the form of an image or button on a landing page, this tells website visitors what they need to do to convert. Your CTA should state exactly what action you would like them to take. For example, "Buy Now" or "Sign Up for Our Newsletter."

Conversion Rate Or "CR"

This is the percentage of website visitors who take a particular action, such as filling out a form or purchasing a product. The average conversion rate ranges from 2% to 4%, but many sites achieve a rate of 10% or more.

Conversion Optimization

The process increases the likelihood of website visitors taking a particular action, such as converting into sales and subscribers.

The conversion optimization process is an integral part of any online campaign.

The process in itself has five distinct steps to ensure the best chance of increasing conversions (the likelihood that visitors will take the desired action): 1) Selection, 2) Analysis, 3) Strategy, 4) Optimization and 5) Maintenance.


A small piece of code installed on your browser that tracks data related to your site visits and geographic location (if you're logged in) and is often used for targeted advertising purposes.


Copywriting is the art of writing the text for websites, brochures, and other promotional materials to persuade or interest readers through an enticing mix of language, argument, and imagery.


The dashboard is where you can view all the data and statistics about your website and business in one user-friendly interface.

It allows you to keep track of relevant information like who has visited what pages on your site and how many sales were made.


A price reduction is offered to customers when selling goods or services. Discounts make customers feel like they're getting a good deal which increases the likelihood of converting into sales.

Primary Elements of Conversion Rate Optimization

These are the primary elements that need to be optimized for higher conversion rates:

Email Marketing

A way of directly marketing your business is by sending out emails (e.g., newsletters, sale offers, and updates) to customers, which they can read either on their computer or via email software like Outlook.


Also known as a "webform" or "lead capture form." This is where visitors enter information about themselves (such as name, title, company, and phone number) to download something (such as an eBook), receive email updates, or participate in an online poll.

Google Analytics

Google Analytics is an advanced website analytics tool that allows you to see what people are doing on your site.

Google Analytics also provides detailed statistics about your traffic, including how long visitors spend on each page, where they come from, what search terms they used to reach your site and how much time is spent per visit.

How-To (Step-By-Step)

Provides visitors with specific simple instructions on doing something that would be difficult or confusing otherwise. If you are selling a product, offer an instructional video or written guide for this purpose.

Landing Page

A single web page is designed to capture information about its visitors before redirecting them elsewhere (e.g., another website like PayPal ).

This provides you with the potential customer's contact details and gives you the chance to sell your products and services.

Lead Generation 

The process of attracting prospects who can then be passed along to sales teams to make sales. Lead generation is used to "fill the top of the funnel."

A simple way to figure out what your customers are thinking on any given page on your website!

Lead Nurturing

The process of continuing to provide valuable content via email marketing with a goal to educate, inspire, and promote trust in future transactions with customers.

This helps you establish a relationship, educate prospects on how you can help them, build rapport and eventually convert them into sales.

Low-Cost Marketing 

The process of promoting business products through channels that are relatively inexpensive compared to other types of advertising (such as radio or TV ads).

Examples include sending emails, running Google Adwords campaigns, and using social media. Although these channels have no guarantees for results

What Are My Potential Obstacles When Implementing CRO to Increase Website Visitors?

As with any marketing strategy, you will need to decide whether the time and resources into CRO are worth the potential return.

If your website is not generating a high number of leads, for example, it may not be in your best interest to invest in a CRO campaign unless you have a clear idea of how it will improve your conversion rates.

It would be best to remember that it often takes several months before you start to see a significant improvement in your bottom line.

While you may experience some short-term benefits, such as increasing the number of new leads, this will not necessarily translate into increased sales.


The best part about conversion optimization is that it works fast, so if you want results quickly, this might be the perfect solution for your business needs.

There are many different ways people use these services, but they all end up getting better conversions which means more money in their pockets at the end of each month. So what are you waiting for? Get started with Geolance's conversion optimization service today!

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