Digital Presence

A strong online presence is everything today, whether your online business is a service-based brick and mortar or internet-based business. 97% of people visit online sites to research local businesses.

In this definitively data-based guide, you'll learn everything you need to know. By the end, you'll be ready to find every hole on the internet. In this guide, the focus in this post will be local businesses. Also, we want to emphasize the need for a strong digital presence in the digital world.

What will the local SEO guide cover?

This article is an in-depth guide to help you get started, it's a one-time read, and we recommend bookmarking this page. This guide will cover everything from:

How Google Maps works What "Title Tags" are why they're essential How to outrank Yelp via Local Business Optimization Why Schema Markup is critically crucial for every site. How do I rank at the top of Google? The answer may surprise you.

The complete beginner's guide to boosting your website rankings online by leveraging a strong -digital presence

We want to emphasize that it is essential for any company with physical locations to have a strong web presence. In addition, make sure your business has a quality presence on major search engines, especially Google.

Google's mission is to index the entire internet. Over 90% of people are on the web, searching for something to solve their problems or answer their questions.

The more relevant traffic you can get to your business, the better off you'll be. Google wants to give users exactly what they want. So if yours is a local business with 100's of happy customers - expect them to come to find you first before anyone else.

When creating new content, remember why people are searching for certain keywords. There are millions of pages out there competing on very similar terms; some examples might be: "computer repair" vs "laptop repair" vs "MacBook fix." Keyword research tools help classify search intent and show you which phrases are frequently searched.

How do I optimize my business for local searches?

Your first step should be to find your website rankings on Google, Bing, and Yahoo. Then, if you're not showing up at the top - do some research! You can start by checking out our post about How To Check Local SEO Ranking On Google.

The modern online retailer needs an online presence, don't miss out on any possible leads, and continue reading: Digital Effect: The Rise of Web-Based Retailing.

The future of retail might no longer be physical location-based, but it will revolve around digital presence. Online retailers like Amazon have become multi-billion dollar companies because people can buy anything under the sun from anywhere in the world with just a click of a button.

How does Google map ranking affect my local business presence

Google Maps has become the default source for finding local businesses online. 70%+ people use its map service for directions, contact information, and even store location. If you're serious about boosting your search engine rankings - make sure your business is listed on significant SERPs like Google Maps.

Don't be fooled into thinking that you can rank high organically without any intervention or effort, don't believe us?

Here's the proof, chances are you're losing out on conversions to other competitors who have made an impact in their digital marketing efforts. Did we mention that 97% of people use web-based services making a purchase? That means it's essential for your business to have a strong digital presence.

Are you struggling to get local customers?

We know that it's hard enough to run your business without worrying about marketing. That's why we created Geolance, a digital marketing agency for small businesses.

We help you build an online presence so that people can find and connect with your business when they search on Google or social media. It doesn't matter if you have a brick-and-mortar store or an internet-based business – our team of experts will ensure potential customers can find and connect with your company online.

We can help ensure that more people see your website and contact information when they search for local services like yours with the right strategy. And because we work with over 100 clients in Chicago alone, we understand what makes each city unique – which means we know how to position your brand locally, so it stands out from the competition!

Our goal is simple - provide outstanding service at affordable prices by helping small businesses succeed online through effective digital marketing strategies. You don't need big bucks or even tech skills; just let us do what we do best - grow revenue using proven SEO techniques & social media campaigns designed around YOUR goals!

Today, let's talk about how Geolance can help take your company where it needs to go!

How do I increase my online presence?

A social media presence is essential to a modern-day digital marketing strategy. Unfortunately, building a website can be an intimidating task. But this is the first step you need to take if you want your business ranked online. We have written extensively about small business web design in our blog section, so feel free to check that out if this is overwhelming for you.

At the very least - make sure you have all of your contact information on every page of your website, and that includes phone number, email address, physical address, etc. Try to keep everything consistent across hundreds of pages because Google robots crawl all over your site. Everywhere.

How do I rank high on Google? By far, the most common question we get from newbies who are struggling with their local SEO efforts. Here's how simple it is, Google wants to give the user exactly what they are looking for. So Google ads might as well help here.

Make sure users can find you easily with your website copy, physical address, local business phone number, email forwarding - all of these are essential if you want to rank high on Google.

How can I improve my online presence with listings

Don't have a website? Great! Make sure your business listing is accurate by using Google My Business. This tool allows you to create your business profile provide valuable information to help consumers find your business online. Here are some points to consider when writing the copy:

Ensure that all of your contact information (phone number and email) is listed. You must verify ownership and hours of operation if it's a brick-and-mortar business; give people directions to your location. Adding pictures and videos will make your listing more authoritative and attractive for customers to choose from over competitors. Don't forget about rich snippets like ratings, links, etc. These features will boost visibility and clickthrough rates (CTRs). If you're super serious about improving your online presence with listings - try taking advantage of the local SEO services offered by companies like Google My Business.

How can I do reputation management?

Negative online reviews are the worst, but you should still be prepared to handle them because this is inevitable in your business. The first thing you need to do is take control of your third-party accounts by taking ownership of your business listing on social media platforms like Facebook and Yelp. Next, ensure that all contact information (email address) is accurate, then respond to comments/reviews directly (via email or phone). Don't overreact since people will always be vocal about their opinions, whether positive or negative; remember that customers are king, so turn any crisis into an opportunity for improvement.

How can I improve my online presence with social media?

This is your time to shine, and you need to let people know who you are and what you do as a business. We recommend that you have a Facebook account where customers can "like" your page, Twitter where customers can tweet directly to you, LinkedIn - the place where professionals discuss their interests and blogs - provide valuable information about products or services that might be useful for potential customers. Don't stop there… try taking advantage of Instagram by posting eye-catching photos of your products/services. Users will also have the opportunity to follow your brand on Pinterest, which loads content in a vertical format making it easy for tablet owners to see pretty much anything from product features to special offers. You should include Q&A in your social media marketing to strengthen your Digital Marketing Presence. 

Every post should be optimized for local Search Engine Optimization by including your physical address, business phone number, and email forwarding. The key to content marketing is by keywords; likewise, the key to social media marketing is hashtags #. Remember that social media presence is the cornerstone of every successful campaign because it's where people talk about their interests day in and day out!

How can I create a "local" presence online

Our favourite tool to find local readers is Google My Business, and this platform has already helped hundreds of businesses achieve their goals with big-time exposure. If you are looking for more coverage - make sure you get listed on other sites like Yelp or Angie's List. They are trendy places where users share valuable feedback about local businesses. Don't forget about niche websites/blogs, either. There are thousands of these sources where small businesses can generate many potential customers. Finally, we strongly recommend you check out Reddit as a means for developing a "local" presence online because it's a go-to resource for millions of people every day!

How can I find local businesses?

All you have to do is type your keyword(s) in the local search box and enjoy the lasting results. For example, if you're looking for a marketing service, consider adding terms like digital or marketing campaigns into the queries; don't worry about getting tons of irrelevant results, sort them by distance from your location and decide which one sounds right. The best part about Google My Business is that users will tell you everything you need to know about their experiences with these companies. Click on these links to find the ones that are "best suited for you."

How can I improve rankings?

Local keywords (cities, neighbourhoods) rank very well in Google Maps organic results because this is where people look for businesses worldwide. Try using generic phrases like "marketing companies" or "digital marketing services," these should appear inside your opening description when someone searches for marketers in London or digital marketers in Los Angeles. We recommend you to use location-specific keywords if possible because they will show up when someone looks for something related to your business in a particular city. Be sure to include high-quality images of your office/staff/products to get lots of clicks too!

How do you define an online presence?

An online presence is any web property (blog, website) with your company's link(s). The number of locations where your business appears online says a lot about your success. Thus, making them as "local" as possible is crucial. You can't go wrong with Google My Business by far because the search engine giant knows everything there is to know about local businesses; you'll also find lots of SEO opportunities on Yelp, Angie's List, and other similar sites. If you want to succeed in this industry, it won't hurt if you use Reddit either. Hundreds of subreddits are waiting for you to present their users with tons of information about small businesses!

What is digital presence?

We define digital presence as any company/brand with an active social media profile (Twitter, Facebook, Pinterest) where they share stories and engage with their followers. Even if your business doesn't get a lot of interaction, try to be present in at least one platform because it's a straightforward way to grow your customer base. Remember that most people use these sites every day, so having content-rich profiles can help you achieve great results! Although social media is "the best," remember not to forget about local SEO when creating an excellent online presence. Google Maps ranks websites depending on how many times they have been linked from other properties.

What does it mean for a brand/company to have a local presence?

Having a local presence means that your business is easily findable online. You need to have listings on popular sites like Google, Yelp, Foursquare, etc. People are using them every day to search for local companies and services! The more information you provide about yourself on these websites, the better it will be for your rankings; we recommend you to use location-specific keywords as much as possible and share quality content with your audience regularly. If you want to be good at digital marketing, try using Reddit. There's no better way to understand what those hungry Internet users are looking for!

What does it mean to have a digital presence?

Having a digital presence means having an active social media profile (Twitter, Facebook) to connect with the people in your target audience. Even if your business doesn't get a lot of interaction, try to be present in at least one platform because it's a straightforward way to grow your customer base. Remember that most people use these sites every day, so having content-rich profiles can help you achieve great results! Although social media is "the best," remember not to forget about local SEO when creating an excellent online presence. Google Maps ranks websites depending on how many times they have been linked from other properties.

How do you define an online presence?

An online presence is any web property (blog, website) with your company's link(s). The number of locations where your business appears online says a lot about your success. Thus, making them as "local" as possible is crucial. You can't go wrong with Google My Business by far because the search engine giant knows everything there is to know about local businesses; you'll also find lots of SEO opportunities on Yelp, Angie's List, and other similar sites. If you want to be successful in this industry, it won't hurt if you use Reddit, too. Hundreds of subreddits are waiting for you to present their users with tons of information about small businesses!

What does it mean for a brand/company to have a local presence?

Having a local presence means that your business is easily findable online. You need to have listings on popular sites like Google, Yelp, Foursquare, etc. People are using them every day to search for local companies and services! The more information you provide about yourself on these websites, the better it will be for your rankings; we recommend you to use location-specific keywords as much as possible and share quality content with your audience regularly. If you want to be good at digital marketing, try using Reddit. There's no better way to understand what those hungry Internet users are looking for!

What is an online presence?

An online presence is any web property (blog, website) with your company's link(s). The number of locations where your business appears online says a lot about your success. Thus, making them as "local" as possible is crucial. You can't go wrong with Google My Business by far because the search engine giant knows everything there is to know about local businesses; you'll also find lots of SEO opportunities on Yelp, Angie's List, and other similar sites. If you want to be successful in this industry, it won't hurt if you use Reddit, too. Hundreds of subreddits are waiting for you to present their users with tons of information about small businesses!

How do you define an online presence?

An online presence is any web property (blog, website) with your company's link(s). The number of locations where your business appears online says a lot about your success. Thus, making them as "local" as possible is crucial.

You can't go wrong with Google My Business by far because the search engine giant knows everything there is to know about local businesses; you'll also find lots of SEO opportunities on Yelp, Angie's List, and other similar sites. However, if you want to be good at digital marketing, try using Reddit. There's no better way to understand what those hungry Internet users are looking for!

What does it mean for a brand/company to have a local presence

Having a local presence means that your business is easily findable online. You need to have listings on popular sites like Google, Yelp, Foursquare, etc. People are using them every day to search for local companies and services!

The more information you provide about yourself on these websites, the better it will be for your rankings; we recommend you to use location-specific keywords as much as possible and share quality content with your audience regularly.

What is an online presence?

An online presence is any web property (blog, website) with your company's link(s). The number of locations where your business appears online says a lot about your success. Thus, making them as "local" as possible is crucial.

You can't go wrong with Google My Business by far because the search engine giant knows everything there is to know about local businesses; you'll also find lots of SEO opportunities on Yelp, Angie's List, and other similar sites.

How do I increase my online presence with social media?

It all depends on the size of your company and brand... a massive brand like Coca-Cola will do great if they post funny videos on social media. In contrast, a small local business that specializes in custom designs will have to focus more on interacting with its followers instead.

To increase your presence, you must be present frequently because it's not just about making content for others but also providing unique value! Remember that people are always online, so you need to provide them with exciting content as often as possible!

What does it mean for a brand/company to have a local presence

Having a local presence means that your business is easily findable online. You need to have listings on popular sites like Google, Yelp, Foursquare, etc. People are using them every day to search for local companies and services!

The more information you provide about yourself on these websites, the better it will be for your rankings; we recommend you to use location-specific keywords as much as possible and share quality content with your audience regularly.

What is an online presence?

An online presence is any web property (blog, website) with your company's link(s). The number of locations where your business appears online says a lot about your success. Thus, making them as "local" as possible is crucial.

You can't go wrong with Google My Business by far because the search engine giant knows everything there is to know about local businesses; you'll also find lots of SEO opportunities on Yelp, Angie's List, and other similar sites.

How do I increase my online presence with social media?

It all depends on the size of your company and brand... a massive brand like Coca-Cola will do great if they post funny videos on social media. In contrast, a small local business that specializes in custom designs will have to focus more on interacting with its followers instead. To increase your presence, you must be present frequently because it's not just about making content for others but also providing unique value!

Remember that people are always online, so you need to provide them with exciting content as often as possible!