Ecommerce Website Design And Redesign


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The COVID-19 outbreak pushed the idea for people to start using eCommerce websites. However, if a business operates a website for some years it must know that the pandemic is changing many things. I've never updated my online shop website design yet, and I've been doing this since and it helps your business grow. Almost every successful e-commerce website maintains its designs updated with new technology to keep it from losing a customer.

An overview of an eCommerce website redesign there is a variety of reasons that can cause you to consider an eCommerce website redesign. However, if the main aim is to grow your online business and increase sales several tips need consideration before diving into a new design including:-1) Growth in traffic 2) Competition 3) Conversion Rate 4) Design issues 5) Product or service offer.

Grading your e-commerce website by traffic growth it provides, if you like to monitor your online business progress, then you can acquire the services of an experienced web design company. This is because having a dynamic customer base that visits your website regularly ensures that there are more chances for buyers who believe in buying products and services when they are needed.

Focusing on the traffic growth of your website can also help you in getting more views on your site if done correctly. For example, many people can buy products online when they look for them in urgency. As a result, website owners can especially make their sites dynamic by converting ordinary websites into real-time

How often should businesses have their eCommerce website redesigned?

According to numerous surveys and statistics eCommerce website redesign is a critical need. However, you should always consider your online business goals and customers' needs when planning for an eCommerce website redesign. If you want to expand your business then it's important to take into account many factors such as market competition, product diversity, and technological advancement. To find out more, you can check out the following five tips that every business must follow for eCommerce website redesigning.

5 Things to think about before redesigning your online store 1) Business goals 2) Competition 3) Product diversity 4) Technological advancement 5) Customer needs

Business goals: define your business strategy when dealing with eCommerce website redesign It's important to know about your business goals and objectives before designing or redesigning an eCommerce website. If you want to expand your online business and increase revenue consider the following questions:

Are you trying to offer a range of products and services? Or, do you just want to promote a single product or service?

Do you want to increase traffic to your website?

Geolance can help you monitor your website's progress and design a dynamic customer base that visits regularly. This will ensure that there are more chances for buyers who need products and services when they're available. Acquire the services of an experienced web design company today so you can focus on what's important - your business! Geolance is here to help. Contact us now for a free consultation!

Do you want to target both local and international customers with your online business?

Do you want to target different types of customer groups with specific products or services? These are some fundamental questions that one must know before redesigning an eCommerce website.

Competition: understand the competitors' websites before starting an eCommerce website design To increase your chances of success, it's important to know the competition and their eCommerce website. If you want your online store to grow and remain competitive, you need to do thorough market research on the Internet and search for similar sites. Don't forget to check out your competitors' websites and analyze them thoroughly before starting with an eCommerce website design.

Also, find out if some of these competitors offer similar products and services. If you find one, it's important to keep in mind that there is nothing bad about following in your competitors' footsteps. For example, if they are selling both personalized and non-personalized products you can also do the same.

Product diversity: know what you are selling before redesigning your eCommerce website It's important to offer a range of products and services. However, if you only have a single product or service then it's important to do some research before designing an eCommerce website. If you want to remain competitive in the market, make sure your online business offers a variety of specific products and services.

Technological advancement: keep up with a time when redesigning an eCommerce website One should always stay on top of technological advancements by hiring experienced web designers. They know all about the latest web design trends that can help you bring success to your online store. If you don't want to lose your customers despite offering the best deals then get in touch with one of our expert web designers for eCommerce website redesigning today!

Customer needs: consider them before redesigning your eCommerce website It's important to know about customers' needs and preferences when planning for an eCommerce website redesign. The more information you have the easier it will be for you to attract customers and increase online sales.

If you want to expand your business with a new eCommerce website then get in touch with one of our professional web designers today! We also offer Magento development services that can help bring success to your enterprise-level online store. Contact us today and we'll let you know how we can help! To stay updated on our latest news, follow us on Twitter and like us on Facebook.

What is required to Build a Beautiful (and High Performing) Ecommerce Website?

There are a lot of factors that contribute to the success or failure of your Ecommerce website. In this article, we'll look at some essential factors that contribute to creating a successful online store.

In terms of design, it's crucial to create an eCommerce interface that makes sales conversion as easy as possible for the end user. That means you need to make your product pages stand out from the crowd with top selling points and a unique selling proposition. You should also ensure that their shopping experience is simple and intuitive. Depending on your customer base, you might even consider user-generated content if it's relevant to what you're selling (e.g., restaurant review sites where customers can upload pictures).

Aside from design-related factors such as layout and overall look, it's also important to consider technical factors such as load time and page size. Here at DesignContest, we've posted about some of the top web design trends that eCommerce website designers need to keep in mind, including mobile compatibility.

But the most crucial factor when designing an online store is knowing what products or services you're going to offer your customers (remember your market research!) and how you can make them stand out from the crowd. A lot of websites fail because they try to be all things to all people; you need a focused approach with unique selling propositions for each target customer base. Think realistically about who is going to try and purchase from your site and why? What sets your product apart from others like it? Those are the kinds of questions you need to answer before getting started.

Another factor worth considering is your revenue model. For example, if your eCommerce website provides subscription-based services then it's vital that users can manage their subscriptions online (i.e., change credit card information). If they're not able to do that through your site then expect to see a few cancellations! Each feature should be focused on increasing revenue and improving the customer experience. Since there are so many variables involved with an eCommerce website, it's always best to research other successful online stores in your industry—what separates them from the pack? What makes them so successful? Use these factors to create a high converting Ecommerce website design.

What Makes A Great Ecommerce Website Design?

The question, "What makes a great eCommerce website design?" cannot be answered in one sentence. It's like asking what makes a good movie; there isn't just one factor that contributes to its success (or failure). Instead, we can break it down into several components and look at each individually:

1. Visual appeal – Your website needs to stand out from the crowd by having a modern and sleek custom web design with high-quality visuals and content.

2. Navigation – Customers should be able to navigate your site easily and find the products they want as quickly as possible. This means you need to have clear categories as well as easy access to related items such as product reviews and online help sections.

3. Load time – Users expect your site to load in under two seconds. Many things can be done to speed up your site's performance, so it's something you should look into before you launch.

4. Site security – Will users have peace of mind when purchasing from your store? Each order should be protected by a secure payment gateway so customers will know their information is safe. It's also vital that you implement measures against hackers or scammers who may try to take advantage of unsuspecting shoppers' data.

5. Product selection – How many products do you plan on selling? Do they fit into well-defined categories? Are they easy for users to find (and compare)? Make sure your product pages provide all the information customers need to make an informed purchasing decision.

6. Product reviews – If you're selling anything that requires user feedback (e.g., electronics, fashion), then it's important to include reviews on each product page to show your customers how other shoppers feel about the items they want to buy. And don't forget about customer-generated media; take advantage of social media by creating sharing buttons at the top of each product page so users can spread the word via Facebook and Twitter (assuming they like what they see).

7. Trust symbols – These include things like BBB logos, security badges, privacy guarantees, etc.; basically anything that shows customers you've put their best interests first by providing a safe shopping experience free from fraud or coercion.

8. User-generated content – One of the best ways to give your customers a voice is by asking them to share their experiences with your product or service. This could be anything from writing reviews and answering questions, to uploading photos and videos to your site's gallery (or YouTube). Plus, user-generated content solidifies your company as an authority in its respective industry—the information you post will be viewed as more credible than if it were written by employees or marketers.

9. Online help center – Even though there should be plenty of resources available through each product page itself, having an online resource section where users can find answers to common questions in one central location will go a long way toward improving customer satisfaction and reducing unnecessary shopping cart abandonment.

10. Clear calls to action – One of the main goals of your site should be to convert visitors into customers, so you need to make sure they're clear about what it is you want them to do when visiting a certain page on your website. A call-to-action (CTA) could be something as simple as "add to cart," or more specific like "buy now," given that it takes place within a sales funnel context.

11. Social media integration – Using social buttons throughout your site gives users easy access to sharing products with their friends via email, Facebook, Twitter, etc.; in other words, invite users' contacts into the shopping process through referral marketing or organic outreach.

12. Product comparison – If you're focusing on price-sensitive consumers (and even if you're not), users should be able to compare your products with competitors' at a glance. You can accomplish this in many ways, but most commonly with grid layouts that let customers toggle between several items (essentially an image carousel).

13. Upsells/cross-sells – These are the in-between steps in the buying process designed to increase average order value by offering complementary or supplementary products that may appeal to the customer's original purchase intent. For instance, if someone is about to place their first order for black Friday online, they might also see related offers for something like free shipping—a tactic known as "shopping cart recovery."

14. Email marketing – Once you have a customer's attention, the next step is to keep their business by continuing to market relevant offers and discounts through email. Your customers may not always be in a buying mood, so don't pressure them with sales pitches—instead, focus on providing value in the form of tips and tricks that will make shopping easier in the future. And don't forget about abandoned carts; send reminders to customers who start but don't finish their purchases by using automated emails triggered when carts are left behind for certain periods (e.g., 24 hours).

15. Social sharing widgets – These enable users to share their products or content via Facebook, Twitter, Google+, Pinterest, etc.; they can also add "likes" to the product page itself.

16. Live chat – This is an instant communication tool that allows users (potential customers) to get direct assistance from you or your customer service team; it's especially helpful for improving conversions by increasing trust and credibility, reducing shopping cart abandonment rates, and shaving away at bounce rates—all of which drive up a rank in search engines.

17. Newsletter subscription – Another way to stay in contact with website visitors is through email marketing, but newsletters are still a very effective method for segmenting your website into various categories based on specific interests to send out targeted advertisements that will most likely be welcomed by subscribers when compared to invasive ads. Plus, if you're not utilizing an eCommerce platform like Magento, newsletters can be a great way to keep your store's name top of mind in the industry.

18. Mobile-friendly – There are more mobile devices than desktop computers these days, so if you want to stay afloat, it's important to ensure your website is viewable on all handheld and tablet devices. This means everything from form and content compatibility (e.g., text that wraps around images or videos) to checkout functionality because nothing will kill an online sale faster than not being able to complete the transaction because your shopping cart isn't compatible with a smartphone screen.

19. Multilingual capabilities – If you're focusing on international markets, then it's likely you're already working with translations for product descriptions, etc.; but there are some additional, more advanced considerations that will help your site succeed abroad. For instance, currency conversions (for both products and fees) should be displayed in the same currency as your visitors' location because they'll likely abandon their carts if it looks like you're trying to make them pay higher prices. Plus, you should consider local payment methods (e.g., PayPal or credit card processing) to accommodate international customer preferences.

20. PO system – If your business is selling into other businesses rather than consumers, then it's likely you're already using a purchase order system for tracking invoices and payments, but this function is especially important when working with multiple approvers because it gives you an organized method for the keeping of everything—faster deliveries mean more shipments and/or higher fees if you're charging for rush deliveries. Consider a ecommerce website redesign process. Ecommerce site redesign will help owners to improve their ecommerce businesses through gaining more target audience. Try implying a responsive ecommerce website design with the help of website redesign services, this is a key feature of a successful ecommerce website.

21. Google Analytics – This feature is a must-have for any eCommerce business because it provides insight into every facet of the customer journey, from bounce rates to time on-site to where they came from (i.e., keyword searches). These insights help make content adjustments as well as understand demographic and customer service related information to help improve keywords and SEO efforts, both of which can drive up traffic. It's also an effective way to integrate remarketing efforts for those potential customers who have already been on your website but didn't buy anything—just bid them farewell with a "Thank You" message that features another relevant product offer as a final last-ditch effort at completing the sale.

22. Responsive – This applies to both mobile and tablet devices, but it's important to make sure your website is responsive because Google doesn't rank websites with huge horizontal scrollbars very highly at all (in fact, you can probably say goodbye to top 10 rankings if this is the case); plus, visitors will likely not stick around for long on a slow-loading site that isn't providing an optimal customer experience. Furthermore, consumers are browsing on their phones more than ever these days—even more so than desktops and laptops—so don't let poor internet connectivity be the reason they bounce and find another site that's just as good or better than yours.

23. SSL certificate – This helps prevent identity theft by encrypting traffic between your customers' browsers and your website, so it's an especially good idea for sites that collect personal information like email addresses. It also helps to stay in compliance with PCI (Payment Card Industry) standards by encrypting financial data, which can cause you to lose out on processing transactions if this is not included. Plus, Google recently announced that SSL encryption will be considered a ranking factor moving forward—so now even more than ever, it's incredibly important to ensure yours is up-to-par because this could help you win the rankings battle against competitors who might lack this crucial component.

24. Friendliness – Even if you've already checked off every other item on the checklist above, there are still several things that can turn customers away (e.g., promotion pop-ups, unwelcome music or sounds). Don't be too pushy with promotional content; ask permission before allowing advertisements to appear on your website; and make sure you're not inundating visitors with annoying cues like loud commercials—the idea is to keep things professional (and friendly) until the sale is final.

Final thoughts

While several other features can be added to this list, the ones you see above are some of the most important items to consider. Plus, they're all either free or fairly inexpensive if you do decide to upgrade down the road—so why not optimize your site as much as possible today?

Even though tech-savvy consumers might catch on quickly once payment plans become available, merchants should still at least provide a clear indication of whether these options will be made available to avoid confusion and customer frustration. If anything gets lost in translation during checkout (e.g., additional fees) it could result in poor ratings and an overall bad experience for potential customers which they will share with their friends—and recommending your business won't be easy after that.

To prevent this issue, make sure you provide as many payment options as possible (i.e., credit cards, PayPal) and indicate the associated fees upfront so there are no surprises down the road; but at the same time, don't be too pushy with advertisements if an alternative might appease hesitant consumers.

Also try to avoid pre-checked cross-sell options like "add on batteries" since these could lead some customers to assume that they're required for purchase—and more importantly, they'll probably end up feeling tricked into buying something they don't want once they get to checkout anyway. This can quickly turn people away which means lost sales for your business.

Offer different methods of communication for customer service purposes (phone, email, live chat) but refrain from using automated messages that will only annoy customers rather than help; and finally, make sure you're shipping what you promise (and within the timeframe you promised).

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