Email Continuity


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Geolance has an Email Continuity service that ensures your ESP accounts are properly matching up similar data before you migrate. This will ensure there are no issues when it comes time to transition over.

You can sign up for this service today, and we'll make sure all of the work is done on our end so you don't have to worry about anything! We guarantee 100% satisfaction or your money back.

Email continuity [Definition + Brand Comparison]

Email Continuity provides a way to migrate emails from one email service provider (ESP).

The very first providers of email continuity were developed as part of an on-premise email continuity solution for customers who needed to switch ESPs and wanted a seamless transition between the two systems. The on-premise version of this software was usually an additional feature/service that was added onto existing on-premise deployments such as Exchange mailboxes and SharePoint.

Since then, many on-demand ESP's have introduced their version of this service. One notable exception is Google Apps because there are no reported cases where users want to or need to change ESPs. Today, Email continuity services in the cloud-based model and as an on-premise solution have become a standard offering of ESPs.

More importantly, more established ESP's offer primary email server continuity service as part of their core services and are therefore not considered an additional or secondary service/product line. However, smaller ESP's may market primary mail server continuity up to seven days as one of their top features to compete with the more prominent players in the industry.

Smaller ESPs tend to focus on specific use cases, such as transitioning from another smaller ESP (same size target audience) or moving from Outlook (to compete with similar migrators like e2e). However, most companies that claim they support Email Continuity only support specific use cases for private migrations among customers using their solutions; i.e., customers cannot migrate between different ESPs.

In general, mail services assure continuity is a very individualized or targeted feature since it's meant to address specific situations that affect a subset of the user base instead of being a standardized core service for all customers as Outlook and Gmail do.

What are the main use cases for Email Continuity? For most new/smaller ESPs: Partner migration (to gain market share by offering an easy way for users of another ESP to switch). For larger/established ESPs: Customer onboarding (to prevent customer churn by not having to ask your current ESP provider if they support email continuity and hooking them into your product right from the beginning) Customer onboarding (to lock in existing customers to make it easier for them to switch ESPs in the future, i.e., they know your product and will be more inclined to bring you along) For migrators/M&A companies: Seamless customer migration (to provide a smooth transition between different ESPs by not having any downtime or loss of email during this critical period)

How is offline email server continuity provided? As an on-premise solution that can be locally installed directly onto each user's computer, typically paired with Microsoft Outlook As part of an on-demand solution such as Office 365 or G Suite where all users are connected to the same account As a Software as a Service (SaaS) which can be integrated into any ESP or independent third-party service via API for a seamless transition

What industries does email business continuity affect? There are many different use cases and therefore the benefit of having email continuity service can be applied to small businesses, government, health care, financial services, and education. This is just a generalization because each industry will have specific concerns that need to be addressed regarding email archiving continuity. For example, in healthcare if you're using an on-premise solution then typically all users would need to migrate over at once while in other industries such as finance this may not be necessary; however, more prominent organizations could want their users to complete the migration within a specific timeframe (i.e., they want any downtime during critical periods to be minimized).

What are some limitations of email continuity? Email continuity is best suited for migrating among different ESPs only. If you attempt to migrate users from an on-premise solution or Outlook to G Suite or Office 365 the feature will not work because both G Suite and Office 365 provide this capability out of the box so you don't have to duplicate their capabilities. Email continuity cannot be used as a standalone product; i.e., you cannot purchase email continuity without already having an ESP account in place since there is no way to move your existing emails into an email continuity environment (and likely vice versa if transitioning from one ESP to another).

Any additional notes that could be useful moving forward regarding email continuity? Email continuity is not yet a standardized core service that all ESPs provide because it's dependent on the size of your customer base and whether or not you use an on-premise solution, Office 365, or G Suite. It's typically considered part of an overall onboarding process for larger ESPs. All users are connected to the same account (i.e., they are moving into that one account vs. transitioning from another). For example, suppose you're using Office 365. In that case, email continuity requires that all users migrate over to the same account, which means you would have already purchased Office 365 to access this feature. This does not mean you cannot purchase email continuity alone; however, since there is no way to move existing emails into an email continuity environment, you would not be able to use this service unless you already had purchased another ESP account or Office 365 beforehand.

Email continuity is automatically provided when transitioning from certain ESPs only. For example, if you purchased one of the following (G Suite, Office 365 Business Essentials, Office 365 Business Premium) then automatic email continuity will be provided: Google Apps for Work Mailchimp Campaign Monitor Constant Contact ActiveCampaign Emma Freshsales HubSpot Infusionsoft Magento SendGrid Some ESPs have their version of this feature but it could require a different setup process and a specific timeframe for it to work correctly based on their configuration so contacting your chosen ESP directly before proceeding with any migration is recommended.

What are some standard practices associated with email continuity? Email continuity is not a plug-and-play process. There is no way to move existing emails into an email continuity environment since it's completely separate from your current ESP account. So you can't simply turn on this feature and begin moving users over. ESPs typically require that all users migrate over before enabling this capability. If your business requires any downtime during the migration period, then email continuity won't work for you. This service only works when transitioning between two different ESPs or on-premise and another solution (i.e., not Office 365). If you're transitioning from one on-premise solution to Gmail, G Suite, or Office 365, the best practice is to download all emails into PST files first.

The most common timeframe for transitioning with email continuity is 24 hours. Still, this period can vary depending on your individual business needs and whether you're migrating between two ESPs or transitioning from an on-premise solution or Outlook.

What are some known issues associated with email continuity? The most common issue associated with email continuity is the lack of availability during critical periods due to downtime requirements. For example, suppose automatic email continuity capabilities are only available within a specific timeframe (e.g., 8 am - 10 pm). In that case, you might encounter downtime during that timeframe which would cause problems for users over to the new ESP account. Additionally, like with any migration process, there is a possibility of losing emails. However, this shouldn't happen if you follow best practices and match up similar data between the two ESP accounts (e.g., contacts having the same information and emails being sent to existing users).

What's one question that I should ask my chosen ESP about email continuity before moving forward? When it comes to email continuity, ask your chosen ESP how they can fully support your business requirements such as downtime for migrations and whether they provide automatic or manual email continuity capabilities. It's also important to discuss their timeframe availability options since many of them only work within 24 hours which might not work well with your onboarding timeline. What are some alternative options for email continuity? If you can't use email continuity, another option to consider is using a third-party tool such as Mailshell Transfer. This service will move any existing emails from your current ESP account into an Office 365 mailbox, and it's straightforward to set up and run during the migration process. The downside with this solution is that it won't automatically transition sending emails over since they'll be stopped and forwarded over to Office 365 instead but Mailshell also provides a scheduled report that allows users to preview what was moved in case anything gets missed. What else should I know about email continuity? Make sure you contact your chosen ESP before migrating or transitioning (even if automatic) to discuss downtime requirements and how they work with your business. Also, consider Mailshell's free email continuity validation service that ensures both ESP accounts correctly match up similar data before you migrate to check for any inconsistencies first.

What are some standard practices associated with email continuity? The most common practice associated with email continuity is to have all users transition over at the same time using the automated service. Hence, there is no disruption during critical periods.

What are some known issues associated with email continuity? Some of the known issues associated with email continuity include not automatically transitioning sending emails or having an extended timeframe for transitioning between two ESP accounts (e.g., more than 24 hours).

What's one question that I should ask my chosen ESP about email continuity before moving forward? Before you move forward with transitioning over to a new ESP account, consider asking them how their automated solution works. In most cases, it will be something along the lines of having all users transition between 10 pm - 5 am since these periods are typically free of downtime but it's important to discuss this beforehand so there aren't any bumps in the road when it comes time to migrate over. What other questions should an organization ask about email continuity? Finally, when thinking about what else to ask your chosen ESP about email continuity, consider talking with them about their automatic migration capabilities and whether they can meet your business requirements, such as requiring specific downtime for migrations.

What are some alternative options for email continuity? Some of the alternative options you can consider for email continuity include using a third-party tool such as Mailshell Transfer or hiring an email migration company to handle everything on-premise (see details below).

What happens if I decide not to use email continuity? If you decide against email continuity, another option is to hire an expert to manage your transition manually through ONTRAPORT. This process requires exporting all data from one ESP account and manually re-entering it into Office 365. Although this solution does take time, it's relatively straightforward and less expensive than paying for two ESP plans.

What are the pros and cons associated with using email continuity? One of the pros of using email continuity is that you won't have to pay for two ESP accounts since you'll just use one. However, the biggest con of email continuity is that it typically takes some time to automate the process, so users will experience downtime while transitioning.

What can I expect during my transition to Office 365 if I don't use email continuity? If you do not choose to utilize Mailshell's services, your transition over to Office 365 will be much slower and manual – meaning all users must migrate by hand – but it's still a very straightforward process. Simply export data from your current ESP account and manually upload it to Office 365.

Definition of an email continuity

Email continuity is a service that ensures both your ESP accounts are correctly matching up similar data before you migrate. Hence, there are no issues when it comes time to transition over.

How does email continuity work? There are a couple of different ways email continuity can work depending on what type of data migration is being utilized. When using Mailshell's automated solution, they will handle everything for you but if you're going through another break/fix company or doing the process manually yourself, there are two basic methods to consider: *1) uploading brand new lists from Office 365 into your current ESP account OR *2) uploading an existing list from your current ESP account into Office 365 This first method typically requires a smaller list since you're starting from scratch while the second method typically requires a more extensive list so it can compensate for any mismatches during the process.

How long does email security continuity take? Email continuity should only take around 24 hours to complete unless there are other complications, such as having mismatched lists within your current ESP account. It's essential to have similar data in both accounts before beginning the automated migration process, or else this could cause problems when transitioning over.

What is Mailshell Transfer? Why should I use them? Mailshell Transfer is an email migration tool that migrates licensed lists between ESPs with zero errors. It's part of Mailshell's automation platform, which helps save time and money throughout the transition process, especially when moving over into Office 365.

How should I choose my next ESP partner? When choosing your new ESP partner, it's essential to consider how they handle automation and if their capabilities are reliable. If you're looking forward to leveraging automated processes for marketing, having them available in both accounts is essential so you can avoid paying double for two ESP services. It's also beneficial to have similar levels of service between each company, so there aren't any functionality gaps during the transition process.

What do I need to migrate emails over with continuity properly? Before beginning the migration process, you'll want to ensure that your continuity plan is discussed ahead of time with Mailshell Transfer, especially when you're planning on relying on automation. This should be discussed first to avoid any surprises before beginning the migration process. From there, Mailshell Transfer will provide the necessary data which you'll need to set up your accounts with Office 365 properly. After creating your new Office 365 account, it's essential to make sure it's connected to Exchange Online so users can either redirect or forward their email over.

What are the benefits of having continuity? One benefit of leveraging continuity is that you only have to pay once instead of paying double for two ESPs. This means not only will your transition over be much smoother, but it also won't cost as much money.

Does automated continuity work for all ESP services? Mailshell Transfer is compatible with all significant ESP services, whether you're looking to transition over all of your ESP services or only a select few. The best part? You don't have to make any changes within your ESP to migrate seamlessly.

Why should I run continuity in my current ESP before migrating? Running continuity in your current ESP account will help ensure no issues when transitioning over to Office 365. Both accounts must match up with similar data types and if they don't, this could cause problems when it comes time to move forward so it's highly recommended to have continuity running ahead of time. As long as you have the necessary data available, Mailshell Transfer can handle automation so there is nothing else you need to worry about aside from setting up your new account with Office 365.

What are the popular migration paths? The most popular migration paths are typically related to continuity, so people have a seamless transition when moving their emails from one ESP service to another. Once we understand what you're looking to do, we can discuss what options will work best for your business and how you can leverage automation to make things easier for everyone involved in the process.

The best email continuity tools are available today

Email continuity has become a popular topic for those looking to transition their ESPs to Office 365 without downtime. Mailshell Transfer offers several email continuity solutions that help reduce the risk of any issues, along with making sure your business is staying active regardless of whether you're using one account or two. In addition, with automated processes, it's easy to seamlessly transition from one ESP service to another without any user interruption whatsoever.

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