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If you evaluate yourself, you are likely to miss many points. For example, how many experts should you hire depending on the volume of the product you are reviewing and on a budget? At ThinkUX, most people work with either two or three experts to help find problems requiring further research.
It's a good idea to keep a record every time you encounter an issue. Even minor usability issues can add up and be used negatively towards customers. In addition, you can obtain an insight into how to prioritize the problems by understanding the business purposes and client personas for the project.
Expert evaluation vs. heuristic evaluation
What are common errors in an expert review? Inaccurate timeline: If you don't have a close relationship with the client. Budget constraints and timescales can also affect the quality of work if things get rushed.
We recommend that a client hire a UX firm or person who has done large numbers of reviews for similar projects in their company before. Another option is paying extra overhead to allow more time to do the project right from day one. Doing this will help prevent this problem which is otherwise extremely difficult to fix mid-project.
Don't be too ambitious and try to do as much as possible. It's better to be effective than just getting lots of stuff done. Quality over quantity! Try design first, then research. If you decide that user testing is required, it should come after the expert review. Do not underestimate the amount of work involved depending on project size, and sometimes even team dynamics can influence timeframes and what work gets done first.
When we were hiring people, we sent our employees for PhDs to learn how to do reviews right from day one. It would also help to read literature about heuristic evaluations to get ideas about how many usability issues you will find when doing an expert review (and what kind).
For example, the book Evaluating User Interfaces in Janice (Gurman, Waite) mentions that more than 300 usability issues can be found per day for a 500-page manual.
Our advice is to have a clear idea of your project and focus on areas where you think there may be problems. Don't try to cover everything all at once as it will only slow you down! Also, don't skimp out on expert evaluation unless the cost of hiring an expert outweighs the value gained from their work. Finally, remember that good UX designers are expensive, but they can save clients money by doing things right from day one of the project.
Expert review timeline: We recommend running this process over several iterations if time permits. If time is tight, prioritize what issues are most important to test first. Remember that the expert evaluation will be used as input for user testing to apply this method to both competitive analysis and product testing. Test your usability review with a colleague before sending it out to the client.
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When should I use expert evaluation?
Expert evaluation is most useful when dealing with existing content, such as converting a competitor's website into your own or launching an entirely new product after competitive analysis. Another good use case would be manuals – especially if the number of pages is large and there are lots of usability issues that can cause easily preventable errors and frustration for users.
If you're writing the documentation yourself, it might make more sense to write, test, and see what happens before requesting expert reviews from others. This way, you'll get an idea about which parts need more work without waiting for others to do this for you.
Expert evaluation is most effective when time is limited, and user testing isn't feasible due to client budget constraints, project timescale, or product size (e.g. extensive manuals). If a client's team does not have enough UX expertise, having an outside person review the work can be beneficial as it will likely surface areas that need improvement, which saves both you and your client time in the long run...
How much should I charge? How should I involve a client in the process? Our advice would be to ensure that your portfolio shows examples of expert reviews you have done, so clients know what they are paying for from the very start of negotiations.
From our experience, we learned that you could often charge based on the number of pages or the number of hours plus a flat rate for overhead. Usually, if a client is willing to pay a fixed amount for an expert review, it's likely going to be less than what you'd typically charge for UX design/research work since that requires much more time and expertise.
To get the most out of your expert review, we recommend involving your client in the process from beginning to end. They can know which parts need improvement and prioritize what needs focus first before you start doing actual usability tests (if any).
It depends on how large your budget is and how expensive and challenging user testing is. For example, having experts at Apple do iPhone reviews before finalizing its release would save them a lot of money, time, and resources. It's not common for companies to have UX experts working on their products from the early design stages, but this is becoming more popular as iterative design processes become the norm. UX research systematically studies target users to collect and analyze data that will help inform the product design process.
Sharing a client's brand or identity - make sure to get client approval before doing an expert review since you need to know what kinds of expressions are okay with clients and if any changes should be made before going public.
Expert evaluation can take many forms depending on your needs at that moment in time. In addition to finding usability issues, expert assessment can also include heuristic evaluations and identifying opportunities for user tasks defined by competitive analysis.
It often makes sense for an expert review to develop a list of recommendations so clients can quickly implement changes with a sense of clarity.
Please feel free to ask any questions about expert reviews below in the comments section, and I will try to answer them as soon as possible! Also, if you're interested in learning more about how we do things here at Usabilla, I'd love to hear from you 🙂
An overview of expert heuristic evaluations
An expert heuristic evaluation is similar to a manual review, except it's done manually using specific checklists or guidelines for evaluating products.
It can be used for any project ranging from large e-commerce websites to small mobile apps and games. The primary objectives are to find usability issues, suggest how to improve design consistency, and identify areas where more attention should be paid to future designs (e.g., trends), etc.
What Type of Projects Benefit From an Expert Heuristic Evaluation
There are many cases when this is the way to go if you want to efficiently evaluate projects quickly without spending too much time personally testing each page yourself: You have limited resources available so cannot do user testing – the most common reason behind this is that you don't have enough time or money. Your client is looking for suggestions on improving the design based on research findings by others (e.g., best practices, usability guidelines) rather than new insights that would require user testing.
This way, you can show your client some of the information already gathered without investing too much time in conducting additional user studies, which might not lead to major changes anyway (most people won't want to change their designs after all). An expert heuristic evaluation is also good if you're working with an external company whose employees are more familiar with performing expert reviews than doing full-blown user tests themselves.
If another agency hired you for an extended period, this could be a way of making sure you're still delivering value to your client without having to do too much work. The more efficient approach here would be to focus on doing an expert review instead of conducting user testing or brainstorming sessions (more on that below).
An expert heuristic evaluation is also good if you're working with an external company whose employees are more familiar with performing expert reviews than doing full-blown user tests themselves. If another agency hired you for an extended period, this could be a way of making sure you're still delivering value to your client without having to do too much work.
The more efficient approach here would be to focus on doing an expert review instead of conducting user testing or brainstorming sessions (more on that below).
What is the typical turnaround time for an expert heuristic evaluation
The standard turnaround time for this type of work depends on a few factors: How long it takes to assess each page or screen that's being evaluated. Most projects will take 2-4 hours per 100 screens.
This might be longer in some cases if you include suggestions for improvements at the end of every review rather than just doing a full pass and then moving on to the next section or task.
This cuts down considerably on how much users need to do all over again. But, unfortunately, trying to keep everyone involved happy can lead to a lot of rework which means your deliverables will take longer because people aren't going through tasks quickly anymore.
How do I know whether an expert heuristic evaluation or user testing is more appropriate for my situation?
Expert evaluations can provide valuable insights into where your interface might be struggling. However, remember that there's no actual user testing because people are harder to control.
Expert evaluations can provide valuable insights into where your interface might be struggling. However, remember that there's no substitute for actual user testing because people are harder to control.
User Testing involves observing real users as they test an interface using a questionnaire or another type of data collection method during the process.
You can then combine this with usability testing sessions or expert reviews if you want video footage of someone trying out the product instead of just answering questions about it afterward. Because these are more expensive than other methods, you're usually charged by the hour, ensuring that every minute is worth it for clients who have money set aside for usability evaluation work. There are two types of remote usability testing: moderated and unmoderated. Remote moderated usability tests work very similarly to in-person studies. The facilitator still interacts with the participant and asks her to perform tasks. However, the facilitator and participant are in different physical locations.
A Usability Review is particularly appropriate if an application has many severe usability problems or if an application is not sufficiently mature for usability testing with real users. However, in a hostile environment, a Usability Review is open to the accusation of being only one opinion against the opinion of others.
In such circumstances, consider usability testing instead. Evaluating the design, mainly if it reflects an entirely new strategy for your user experience, can identify areas of concern to focus on in the study and match "obvious" issues that should be fixed before usability testing.
Usability testing is all about getting real people to interact with a website, app, or other product you've built and observed their behaviour and reactions to it. Usability testing is testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. The users are usually followed by researchers working for a business.
Usability testing aims to reveal areas of confusion and uncover opportunities to improve the overall user experience.
Usability testing is done by real-life users, who are likely to reveal issues that people familiar with a website can no longer identify—very often, in-depth knowledge can blind designers, marketers, and product owners to a website's usability issues. As a result, your website can benefit from usability testing no matter where it is in the development process, from prototyping to the finished product.
Usability testing can often provide the why behind data points accumulated from other methods: a heat map might show that people aren't paying attention to an essential part of the landing page, but observing users in action can reveal why they're ignoring it. No matter how unique, every site has a user interface that understanding industry best practices can inform.
What elements should I look at in an expert heuristic review
Some of the essential elements are:
Task Success – Does the interface assist users in completing goals efficiently? How well does it simplify these goals to make them easier to achieve?
Intuitiveness – Do all interactions follow standard conventions, or do they require special instruction?
Consistency/Contrast - Is there anything about an element that makes its purpose unclear just by interacting with it once, or that generates confusion because of inconsistencies between other elements on a page?
Learnability – Are users able to figure out the controls quickly enough so they don't have to spend large amounts of time guessing what they should do next?
This is particularly relevant for mobile apps where space is limited. If you have buttons people don't know how to tap, they will make incorrect assumptions. This leads to the wrong buttons being clicked, which leads people to get frustrated and abandon your app.
When to do an expert evaluation and how to make it stick
An expert review is more appropriate when there's a specific question you want to answer. You can also use this type of evaluation for an ongoing project if you have worked with the same group of people long enough to know what kinds of things they are likely to notice right off the bat.
To make expert evaluations stick, you should: Give your clients clear goals, so they know how their changes will impact real users or customers. Set expectations and follow up with action items at the end of every session. If it looks like something important was missed or overlooked, let everyone know and move forward.
With everything else in user experience work, it's easy for people to miss something because we're responsible for keeping track of so many details. So if something has been overlooked, it's essential to let everyone know so you can come up with a way to address the problem before moving forward.
Be careful about asking your reviewers what changes they would make without knowing why they made those choices in the first place. It's much more effective if you ask them what problem needs fixing or how issues could be better addressed without trying to guide them by saying, "you should try using this method instead of that one."
This helps keep reviews unbiased because people can choose based on what happened rather than being forced to choose between options where they don't have enough information about both methods. At the end of an expert evaluation, you also to make sure you know which of your recommendations were implemented and, if not, why they weren't. Finally, it's essential to keep track of what changes people choose on their own and how that impacts the project.
We hope this article has been helpful if you're looking for more information on conversion optimization and expert heuristic reviews. We'll be writing more articles on user experience in the future. So be sure to check back, and don't forget to share this page so others can benefit from it too!
An expert review differs slightly from a usability test because it reflects on how someone experiences an interface after using it rather than testing its ability straight away. This approach is usually used during the design stages when there's time for developers and designers to go back and add changes based on everyone's feedback before putting anything into production.
Getting user feedback on your product is essential. It allows you to see how actual users from your target user group see your work. Your target audience satisfaction increases the level of your business success.
What elements should I look at in an expert heuristic review
Some of the most important aspects to look at are the following:
Is the page content scannable? Can someone quickly tell what your website or app is all about by scanning through before they dive into more detail? Does everything fit together on one screen, or does it require a lot of swiping back and forth to get an idea of each section?
How easy is it to figure out how to accomplish a task with your interface? Does someone have to do lots of hunting around to find something as simple as an "add to cart" button? Or do they always know where things are located even after looking away for a bit? If you're asking people which tasks they found difficult, be sure not to give them any hints—they need to know where the buttons are located just as they normally would.
Does it have a good visual design? Are your website or app's graphics well-polished and ready for a professional audience? Would a user understand the purpose of an interface if they saw a screenshot of it on a marketing page without any explanation of what was going on? Would you want to use the site or app yourself? Put together some screenshots so reviewers can get an idea of how things will look at different resolutions, not just on their screens right now.
UX Expert Reviews
It's important to check with your company to see if this expert review is already part of their process. If not, you should consider bringing it in if you're planning on overhauling your entire website or app.
This way, there will be fewer problems once things go live and people start using them because they'll understand how each section works together before the final product has gone live. It's also suitable for everyone involved to get an idea about what future projects might look like by seeing how this one went over during testing.
Thanks for reading! If you found this article helpful, feel free to share it with others who might benefit from reading it too! We write a lot of pieces that touch on topics related to user experience, website design, and several other issues that are helpful to know if you're planning on redesigning your site or app. We also offer user testing services, so let us know if you'd like help with any part of this process!
Components of an expert review
The purpose of an expert heuristic review is to get a fresh perspective on your project to see what it looks like from someone else's viewpoint. You'd want to do this instead of just using usability tests because people aren't necessarily able to identify subtle problems when they're reviewing something for the first time.
By showing them everything over again, you have a good chance at pointing out things that might not be apparent otherwise. Heuristic reviews are also great for making sure pages are still up-to-date according to the latest standards, so keep in mind any changes between when you started working on your site or app and now.
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