Influencer Marketing

Influence marketing (influencer marketing) is a powerful tool for reaching your target audience by using popular and famous personalities that your audience listens to and respects.

People are tired of trying to sell goods or impose services. Advertising no longer has any influence in deciding what to buy, but most consumers trust the advice of other users. This is the whole point of Influencer Marketing — through the mechanism of product advice from opinion leaders or celebrities. It is not just a new tool for popularizing a product, service or brand. But it is a new philosophy, the meaning of which is in the orientation towards the individual, and not advertising.

Traditional media advertising is obsolete. This is confirmed by the Nielsen study, according to which a television audience at the age of 18-24 years annually decreases by 9.5%. At the same time, the number of Facebook users exceeds 1.5 billion. But advertising something on the Internet also does not mean reaching out to the audience. Many of them have long-established services or programs that block Internet advertising. Instead, people focus on opinion leaders and read comments.

There is instant profit, for example, sales and traffic growth.