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It would be best never to assume that an infographic is the same as any other infographic. In Digital World, it is impossible to quantify how many views a website generates. Although cute cats can be pictured, the engagement generated can help to tell a person who cares for a particular topic. Infographics are very effective, and 65% of people are visual learners. But I moved on from the beginning, and the result was incredible.
Helps prevent information
The infographic can help prevent information overload by selecting the correct data and visual hierarchy. Infographics are also easy to digest in small chunks. They provide an opportunity for understanding complex or unfamiliar concepts quickly.
If you thought infographics were just about pretty pictures, think again. Most companies understand the power of infographics through viewership metrics, but few have put these strategies into practice.
At its peak, users shared the infographic over 70 times per day on social networks alone! While many assumed that traffic would come mainly from social shares, the traffic and leads came from a mix of social and SEO. The infographic also led to increased team member engagement when fellow workers shared it with employees to learn more about various initiatives happening at different levels of the organization.
If you need help creating engaging and informative visuals for your website
Geolance can help! We specialize in creating beautiful and effective infographics that will help you capture your audience's attention.
Our infographics are designed to be visually appealing and easy to understand to communicate your message effectively. Plus, our team is passionate about helping our clients achieve their marketing goals.
The infographic did not stop at driving traffic to the website. As of today, it has generated over 300 leads for us! The lead gen form was placed on top of the infographic so that people could download it without scrolling too much. This also ensured that embeds of this infographic were more likely to have a working link back to our site.
Identifying an audience is vital in any content marketing strategy, but creating personas based on the information you collect is even better. With infographics, there are many elements you can include about your target audience or about the topic itself to make the design fit more closely what each persona would be interested in seeing.
Have fun with infographics…and get results
Don't forget that while infographics are great for helping to visualize information, they should also be fun! Sometimes people get so lost in the data that they forget to make infographics compelling enough for people to take notice. Try adding something unexpected or humorous into your design, and you'll set yourself apart from the competition.
Just make sure you have a strategy before taking on an infographic project. You can use others' designs as inspiration, but don't copy them. And never neglect the research phase of the process, where you learn more about your audience and what will interest them most. If done correctly, infographics should generate leads while providing engaging information to your readership.
As I opened it, this article opened my eyes wide open about how many social shares do not mean the number of people who viewed the content. There is much more to gain from infographics than the views and shares they generate. Most importantly, as this article successfully demonstrated, an infographic can be used as a lead generation tool. It was such an overwhelming read (in a good way) up until now, I promise you!
Easy to Comprehend
Visuals are easier to comprehend compared to text. Infographics make it possible for the information to be presented in an exciting manner that is easy for people to understand.
Reinforcement of Material
Using both words and visuals will reinforce the material in your readers' minds because they get two forms of information. The eye will pick up on certain things more readily with images rather than just written words alone. People retain imagery better, allowing them to recall this information later on during a test or quiz.
With infographics, companies have many benefits at their disposal with minimal effort and cost. Some marketers have even made a full-time job creating custom infographics for websites they work with, while others outsource the work to companies that specialize in infographic production.
The most important thing you should take away from this article is that infographics can lead to leads. Many marketers and business owners indeed fail to realize this, but they shouldn't overlook the potential of infographics as a whole.
Find an in-demand topic for your infographic.
One of the most important things to keep in mind when embarking on an infographic project is to pick a topic that people are interested in. If there isn't much interest in the information you're displaying, it will be difficult for this content to go viral and bring significant traffic back to your site. So before you start brainstorming possible topics, do some research into what's trending online.
Size does matter
An engaging infographic design with beautiful visuals is excellent, but if people can't view these graphics properly or navigate through the material quickly, they won't stick around for very long. This means you should choose dimensions carefully based upon where this content will be online.
Since infographics are meant to provide a lot of information in a condensed format, you should consider creating interactive infographic designs. We live in a world where people have very short attention spans – especially online – which means they're going to want to be able to access all the content quickly and efficiently.
Promote your infographic
Once you've completed your infographic, it's time to promote this material. You can share these graphics on social media channels and other online communities to find them interesting or valuable. Try blogging about the topic or include a link with social shares as well – either way, it would work because the end goal is to drive traffic back to your website.
A piece of advice that came out of this article was to research before picking a topic. I have seen many infographics with topics that do not match their angle. There are many reasons people would share an infographic, but very few click the link you provided at the bottom.
My first question is, does it generate leads? The second is, will my readers comprehend what I am trying to convey? Third, will they be inclined to return if I give them quality information? If any one or all of these questions are answered negatively, then your job as an artist/brochure designer/blogger, etcetera, has failed in its essential purpose: lead generation.
Infographics have been proven to work well in many situations, especially when your main goal is to take action after viewing them. The real key here is understanding the topic and how you can use this information effectively without being too pushy or sales-oriented.
When designing an infographic, a few elements will be helpful if you want to get the most out of your content.
More emphasis on text vs visuals
Studies have shown that people retain images better than words because infographics rely heavily on visuals. However, it could also give people the wrong impression about what information they should be prioritizing from what's written or drawn if you don't do this correctly. So make sure you emphasize image over text whenever possible because it will be more beneficial for your infographic.
High-quality images and visuals
As mentioned earlier, you should try to emphasize images rather than words whenever possible. Infographics are an area where design trumps text, so if you do not have good graphical skills, it might be better to hire someone who does or pays attention to any of your old projects with excellent graphics. It's also important to remember that people won't stop reading just because there are visuals involved – they want high-quality graphics that complement the text instead of interrupting the message being conveyed.
Facing the Information Overload Problem
People desire to stay informed in this era of increasing media access. But, unfortunately, one problem with our social networks is that we've become victims of the information overload epidemic, causing users to check their feeds less frequently and not want to spend a lot of time-consuming more content.
A solution would be to create infographics with little text so they can easily be skimmable, which gives people the ability to get the main points without reading every word. You also want to make sure you give them reasons for returning by providing exclusive content or specials (especially if they're interested in your theme).
Importance of Infographics
Infographics will always remain popular despite these challenges because they provide readers with an interactive experience that's easy on the eyes. According to TechCrunch, infographics are also practical because it breaks down information that's easier to understand and now make up for over 70% of the content online (which will slowly increase as time passes).
I try to incorporate infographics into my blog posts whenever possible. Still, I have noticed specific topics where you could better use infographics, especially if you're trying to pitch specific ideas or concepts. It would probably work best when I am trying to pitch anything related to business, marketing, or possibly social media since people are so familiar with these concepts. I have trouble with design – even though I have friends who are good at this aspect of graphic designing, it can sometimes become costly. I have a design element on my About page that lets visitors sign up to receive the latest infographics from my blog. Still, it hasn't been as effective as I would hope – I think people are more interested in reading articles rather than getting them through infographics.
Once you have decided on what type of infographic you want to create, you should try and put yourself in your audience's shoes by asking yourself a few questions:
What is the purpose of this infographic? Who is the target audience? Who will be interested in it? Why should they care about this topic? Do they have any prior experience with it or knowledge on its basis?
If you can answer all of these questions successfully, you are on the right track. The rest is common sense because your infographic should be informative, easy to understand, clear, concise, and visually appealing for the best results.
More engaging content
One of the best ways to keep readers interested in making your content as engaging as possible. Suppose you do not have a lot of information on a topic. In that case, it might be better to refrain from creating an infographic and rather write an article instead (unless it's something like "20 Interesting Facts You Might Not Know About [insert subject here]"). On the other hand, if you are maxing out on content for an article but could use more information or insight, then go ahead with creating an infographic because you will need plenty of material to start with.
Things that Make Infographics so Effective
Infographics give complex data new life because they can easily explain difficult concepts in just one picture. In addition, readers find them more accessible to follow along than reading a long-winded article because these images have been designed to grab their attention. You can also share infographics more frequently on social media, which gives them a better chance of going viral.
Guide to do this
Look for exciting concepts or ideas from your blog posts and see what you can do to make them visual using colours, designs, different perspectives, etc. For example – my most popular infographic showcased how "Romantic Comedies" are often similar to real-life relationships once the end credits roll (shown below). Unfortunately, the data wasn't accurate since I had to take it from other sources. Still, that particular visualization is very appealing – especially when you compare it with the actual definition of a romantic comedy.
Even the cover photo of my blog is an infographic - I created it to be more visually appealing rather than spending extra time on a cover idea.
This is what you should keep in mind when creating infographics - even if you are not presenting something accurate or factual, you can still put your spin on the information and make it work for the best results!
Creating Infographics with Canva
Canva is a great place to get started because there are already hundreds of layouts that you can use for free! You can easily create your designs by clicking on one of these templates or importing photos from your computer (which will let you add text, shapes, and other design elements). The layout options might be limited, but that's all up to your creativity and how far you want to go with it.
To import a photo, click on the image icon and select "From Computer."
Once you upload an image from your computer, it will show up in your project panel (along with all other design elements). From there, you can resize or change its orientation to fit whatever needs you might have. You can also add text boxes anywhere else in the design - this works exceptionally well if you add one over top of the picture because it will give the infographic a more professional feel. That's not all either because Canva gives users plenty of fonts to choose from and even has pre-set colour schemes that they can use! The only downside is that each font only provides a limited number of font weights.
People love visual content because they find it easier to grasp information this way. You can even consider an infographic a legitimate educational tool because visuals let you pass on the knowledge more efficiently!
Once you are satisfied with your design, you can download or share it directly on social media. That's right – Canva lets its users save their work and edit and change it whenever needed. And if that wasn't great enough already, there is no need for design skills since everything is drag-and-drop (so long as images are uploaded first). A free infographic maker is an alternative here, but creating engaging infographics is easier with the help of professionals. Try an online infographic maker and compare how it can improve your infographic and data visualization.
Remember that infographics should be easy to follow and free of any boring text blocks. Once readers reach the end of your article, they will feel like they have learned something in a fun way that they could even share with others! Adobe Creative Cloud Express is another powerful tool for creating infographics.
Don't wait. Take action
Give it a shot and see if infographics can help make your content more effective. Whether you are using them to showcase statistics, drive home important messages, or make your blog posts more appealing to readers – these graphical designs are well worth the effort. Make your first infographic template using free images. Interactive maps can be an excellent addition to your custom infographic templates.
Favourites of Social Media Users
Infographics are viral on social media because you can share them so quickly. People find infographics to be more interesting than regular images and pass them along rather than keep them to themselves. Social media users tend to prefer animated infographics over pre-made templates lately. Cool infographics can catch viewers' attention.
The visual information draws people into it (and each other), which is why keeping infographics short and sweet should be the goal! The last thing you need is convoluted graphics that will take up all of someone's time when they could easily follow something else instead. This is where limiting the font size, several colours, and font types come in - remember that this should not be an article since readers want something concise to read through while still learning along the way. Infographic makers can create beautiful infographics to increase your sales. Try out our free plan on social media graphics and create presentations with professionally designed infographic templates.
Compile your data
Just because infographics are usually based on statistics doesn't mean you can pull out random numbers and throw them together! Statistics should be provided as accurately as possible so take the time to check everything before publishing it publicly.
If you want to include data from another source, make sure it is cited and linked back to its original creator (some might consider this a requirement!). If your infographic contains false data, you will look like someone who lacks integrity – save yourself the embarrassment and double-check each statistic instead.
The most important thing about creating infographics is ensuring that all of your information is correct (though appealing design helps). A poorly designed infographic with inaccurate facts will not effectively get your point across, which defeats the purpose of using this type of media in the first place!
Include your voice
To ensure that information is interpreted correctly, you should add a bit of commentary and context. This way, certain aspects of data will stand out more than others, and people can process what they are learning much more accessible. You don't want people moving on from infographics without having learned anything, so give them some idea about what they should be paying attention to - otherwise, they might skip over everything else! Remember that infographics require more time than other forms of content, so giving readers a heads-up when something might be confusing or difficult will better their overall experience with your blog.
Your voice is essential in infographics because it helps readers understand why certain data is included. Does it matter that people will learn how many companies are involved in allowing this information? Do you feel strongly about the consequences of ignoring specific facts, so you should emphasize them more than others?
The best way to do this is just by adding a few words or even sentences that get your point across! This helps readers get inside your head and understand what's important to you while also helping them see things from another perspective (so long as it's not too preachy).
When discovering new content ideas, infographics aren't the only thing worth looking at. We want our blog posts to stand out, look professional, and impact readers, which is why we need all the help we can get. Sometimes we have a hard time coming up with topics, figuring out how to present them, and making sure they are accurate, so it's great when we discover new ways of doing things.
Choice of formats
If you are looking for some inspiration, check out these infographics below! Each covers topics that are relatively popular on the web, so they are worth considering for your blog.
Infographic by Blogging
This infographic is great because it provides valuable knowledge to bloggers that they might not otherwise share. In addition, it's full of tips and tricks that anyone can put into practice right away - this makes it perfect for new writers who might not understand the basics quite yet!
Infographic by SocialMediaNews
Many people don't realize how many images can have on their blog posts. As this infographic suggests, pictures help enhance our words to be more powerful and engaging. It's a great reminder that infographics aren't the only thing we should think about when looking for new ways to help readers learn something.
Infographic by WebDesignerWall
This infographic looks at how specific colours influence people's moods or reactions. This is perfect for bloggers who want to share personal insights with their audience...however, these concepts might not apply as much if you blog under a business name!
The infographics design is essential, so keep this in mind as you choose which ones you use. Although there are plenty of free infographic creators online, the chances are high that your one-of-a-kind work will stand out better than those found elsewhere! Remember, images are worth more than a thousand words, so make sure your choice makes an impact.
Layout and presentation
It's important to remember that infographics get their meaning from the data used in them - without the correct numbers, infographics cannot understand them! This is why it's essential to double-check everything you include before publishing it. As we've previously mentioned, people will move on if there isn't enough information for them to decide if they want to read what you have to say.
Easy to retrieve data
This isn't a necessity, but it does make things easier for your readers (and yourself). When working with numbers and statistics, it's best to double-check everything before publishing because you can never be sure if someone is correct. Even if they are, their presentation might leave something to be desired!
Did you know that you can also use infographics for social media purposes? We've already touched upon how these visual aids help with reader engagement but did you know they can also make us more popular on Pinterest or Facebook?! This is great news for bloggers since growing "followers" generally results in more traffic which helps improve our overall writing skills.
Content that is easy to analyze
Being able to understand everything presented in an infographic is vital! Please make sure there are lots of labels and captions included so people can find whatever it was they were looking for. Infographics are meant to be easily-understood summaries of the information you provide...just like blog entries. Therefore, they need to be well-structured and easy to follow.
The popularity of infographics has taken off over the past few years, so if you've never used one before, it's time that you considered doing so. Since all traditional formats have already been explored thousands of times, we need new ways to help readers take in our thoughts - this means trying out ideas they might not usually use.
Remembering your reader
Keep in mind who your audience is every step of the way. This will help you decide what data, graphs, or images will be most effective for them - it's important that your infographic is informative but also enjoyable to look at!
Did you know that these Internet phenomena began with a simple graphic about sharing on social media? We've come a long way since then, and now infographics are used in all sorts of ways to use this knowledge when deciding how to present yours.
As we mentioned earlier, these visuals can help us stand out from the crowd, so don't be afraid to experiment with different styles. However, remember that accessibility is critical when choosing which one works best for you! It doesn't matter if it's an animal, a person, or even abstract shapes - be sure that your chosen images can help your reader understand the data!
Many infographics are done in bright colours, so it's important to pick something that will complement them. Some people prefer to go with more neutral tones, but vibrant hues might work better for you if you want to attract attention.
Visuals are effective
They make it easy for our brains to process the data - this is why illustrations are so beneficial since they help us understand what can sometimes be complex information!
When using these Internet tools, it's important to remember that infographics need to offer value. People will stop reading to find analysis elsewhere if you're making something that doesn't say anything new or informative. So why waste their time when there isn't much valuable information included?
If your infographic focuses on a specific topic, think about how many others might already exist online. That way, you'll know if there is enough room for yours to become popular-after all. No one wants an overly crowded niche if they want readers to take notice!
Show how much you've done your research and try not to focus on specific results. This will help improve the creation of your infographic by adding more data that people can use when creating their visualizations later on!
With all of this in mind, it's easy to see how the benefits of using these charts and graphs outweigh the negatives. When we want to get our message across quickly and provide a lot of information, nothing beats an infographic. If you're looking for ways to make your writing stand out, we'd highly recommend trying them out!
Invest in a stunning design
Once your infographic is complete, please do whatever you can to make it look great since this will encourage potential readers to give it a chance.
With that said, there are lots of ways to accomplish this, so keep in mind that not all methods work for everyone. For example, some people enjoy working with professional designers. Still, others find it beneficial to design their graphics - nothing is stopping you from experimenting and finding your way down the road!
You'll also want to avoid using colours that clash with other elements on the page, so thinks about how each item links together before placing any critical labels. The best infographics usually have a clear theme and cohesive topics, so try to stick to something simple while ensuring everything flows properly.
Illustrations are helpful, especially during the information transfer process within our brains. This can help save time and help us understand complex data more easily!
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