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Tom's in Portland: The only chance to win a bag of long-lasting Tom's deodorizing products is today!! This link is in my bio!! A post by Rachel Bison. The company hoped to improve brand awareness among health-minded consumers and encourage customers to test the products on Facebook and Twitter. He targeted micro-influencers and urged followers to create and publish their blogs. This successful influencer marketing strategy generated a 4.4 million target customer base within the initial three months of the marketing campaign.
Evaluating Influencers for Your Marketing Influencer Campaigns
As you continue down this path, look forward to checking out brand experiences from your customers firsthand. This will allow you to create a more personalized influencer campaign for them, which boosts engagement rates and increases sales opportunities throughout the life cycle of your product or service. Get these insights today by collaborating with Industry Influencers Influitive online community!
Increase your sales
You can do this by working with influencers. Influencer social media marketing is word-of-mouth advertising where you work with famous people to promote your product or service. You can do this by inviting them to review your brand, products, and services through an ad on their social media accounts. It's the most effective way for brands to reach new customers and grow their business!
We know that finding the right influencers for your campaign is not always easy, so we have made it our mission here at Geolance to help marketers find the perfect fit for their needs every time! We are experts in this field and will provide all of our clients with the high-quality results they deserve! So let us show you how we can help grow your business today!
Get Your Questions Answered by Team Influitive
The following question and answer session took place between Influitive's CEO, Robert Wolfe, and Daniel Elkan in collaboration with Industry Influencers Online Community:
How high-performing is this software? A: This software platform has been used in over 600 customer campaigns, and we have an average win rate of 70%. You can learn more about our performance here. There is also a comprehensive case study that you can access here.
Social media influencers and How do you find them.
Influencers are people who have a big following on social media and can help your company achieve its marketing goals by sharing valuable content. This post by David Pang gives some very great pointers for finding influencers, including using Google's Keyword Planner to see which keywords capture the audience that matches up with your target market and checking out Topsy for Twitter analytics to keep track of trending topics. Topsy allows you to use specific search strings to find influential users in your industry. Once you've identified the most relevant groups and figures in your field, please take a look at their follower counts and consider reaching out or working with them directly.
The effectiveness of Influencer Marketing
Influitive provides real-world examples of influencer marketing campaigns' impact on different organizations. To get started with Influitive, join our Collaboration With Industry Influencers Community today! A post by Sondra Bynum.
The Future of Social Selling and Micro-Influencers
What role does social selling play in the modern economy? Read this interview to find out: I recently sat down with John Mone from Forbes Magazine to discuss how we define social selling and what we see as the future for social selling and micro-influencers at Influitive. You can check out that interview here—a post by Kate Johnson.
Determining which influencers are effective at spreading your message
Daniel: Check out the Topsy Analytics platform. This will allow you to see which influencers connect with your chosen topic and how engaged their followers are. You can also use Google Keyword Planner to find the right influencers for your marketing campaign.
Micro-influencers vs. traditional advocates
The following question and answer session took place between Influitive's CEO, Robert Wolfe, and Lori Walter in collaboration with Industry Influencers Online Community:
How important is it that an influencer has a very targeted niche audience versus having a broad range of reach? A: Micro-Influencers typically have 1,000 followers or less and usually focus on just one niche topic instead of having a broad range of interests like traditional influencers. This makes their followers likely to be more passionate about the niche topic and more accessible for your company to engage with.
Ways to identify and select the right social media influencers
Using Topsy Analytics is one way to find relevant micro-influencers for your campaign. The tool allows you to see analytics about any Twitter user's top keywords, hashtags, and links, as well as how many tweets they've posted containing each word or hashtag (this will give you insight into the type of content they typically post). You can also use Google Keyword Planner to see which keywords capture the audience matching your target market. Once you've identified the most relevant groups and figures in your field, please take a look at their follower counts and consider reaching out or working with them directly.
Finding out if an influencer is the right fit for your company
You can check out our Influitive Community to see which influencers actively participate in online discussions about specific topics. This will give you insight into how knowledgeable these people are about their respective fields. Also, reach out to the top influencers you've identified through Topsy Analytics or Google Keyword Planner and ask whether they'd be interested in proactively sharing your content on social media channels. If they're willing to do this, they're probably a good fit for your campaign.
Starting a conversation with influencers
The best way is to reach out directly through Twitter or LinkedIn. You can also try creating your blog posts on LinkedIn Pulse that mention several of today's most influential people in your industry; this will allow them to share those posts with their network and gradually build up a relationship that could lead to future collaboration.
Measuring the success of influencer marketing campaign
It can be challenging to measure the exact return on investment for your influencer marketing campaign; however, there are several different ways that you can measure success. The following question and answer session took place between Influitive's CEO, Robert Wolfe, and Lori Walter in collaboration with Industry Influencers Online Community:
Quantify/measure social media influence
Several metrics help determine an influencer's influence on social media. One simple metric is how many followers they have across their various accounts and the engagement rates for those accounts. If a more significant percentage of their follower base gets engaged with a piece of content compared to other users, they likely have a very influential account. Additionally, you can look into vanity metrics to try and identify which influencers have the most impact and reach.
A vanity metric
Vanity metrics are numbers you can observe about an individual online, such as the total number of followers on Twitter or Instagram. While those metrics can seem like a great way to measure how influential someone is, there's no guarantee that people who have more followers impact their audience more than those with fewer followers. I've seen this repeatedly happen when influencers who have amassed huge followings don't get engagement from their content while smaller accounts with considerably less following get higher levels of interaction. Therefore, you need to look at your existing social media data and use vanity metrics to understand better which influencers are suitable for your campaign.
The benefits of having influencers share your content
The most significant benefit is that you'll be able to reach a much wider audience than if you were relying only on organic social media posts. Depending on your influencer's influence, they might have anywhere from 100 to 10,000 or more followers, exposing your brand to thousands of new prospective customers. Another way to look at this question is what will happen if one of today's most influential people in your industry doesn't mention your company in their next blog post or social media update? Given the amount of control that these social influencers now have over their respective audiences, it would make sense for you to do everything possible to find ways to integrate yourself into that conversation and strengthen your relationship with them. We've seen that brands that work with influencers typically experience a high level of engagement from those influencers' followers, so it's crucial to have the right social media marketing strategy in place for integrating your brand into those conversations as seamlessly as possible without being too overt about it.
There are several different ways you can identify potential influencers to work with for your campaign. You first need to determine which social media platforms will be the best fit for your company and then start looking for people who have many followers on those influencer marketing platforms. Make sure that these influencers also share content related to the same topics as you do. The last thing you want to do is work with someone who isn't talking about the same things your company does, as it will be difficult for you to integrate yourself into their conversations.
Grow business through Influencer Marketing
The most significant benefit of working with influencers is that online engagements rates are typically much higher than on social media posts from your accounts. This is because influencers have built huge followings over years or even decades, and their content spreads far more quickly across the internet than traditional marketing efforts. This means that you'll be able to reach new audiences at a much faster rate, which can help your business grow exponentially over time.
The best way to authentically integrate my brand into conversations
The key to successfully integrating your brand into influencer content is finding ways that feel organic for both parties involved in the conversation. If you're too overt about mentioning your company or using its products, then it will come off as shameless self-promotion and will do more harm than good for your campaign. Instead, it would be best if you only mentioned your brand when it feels natural to do so, whether that means saying an event you've attended together, a product you enjoy using, or anything else related to what you both share in common.
Examples of successful influencer marketing campaigns
One great example is the collaboration between YouTube celebrity Grace Helbig and AT&T, which involved integrating AT&T's NumberSync technology into one of Helbig's videos. While this probably seemed like a very odd combination at first glance, the two were able to have a very natural conversation about how NumberSync could help people stay connected through their devices even if they left their phone at home. The video was highly well-received and resulted in thousands of new subscribers for Helbig's channel, so it's a great example of how influencer marketing can help grow your business over time.
Benefits of working with influencers
There are several different ways you can identify potential influencers to work with for your campaign. You first need to determine which social media platforms will be the best fit for your company and then start looking for people who have many followers on those platforms. Make sure that these influencers also share content related to the same topics as you do. The last thing you want to do is work with someone who isn't talking about the same things your company does, as it will be difficult for you to integrate yourself into their conversations.
Work With Influencers
The key to successfully integrating your brand into influencer content is finding ways that feel organic for both parties involved in the conversation. If you're too overt about mentioning your company or using its products, then it will come off as shameless promotion and will do more harm than good for your campaign. Instead, it would be best if you only mentioned your brand when it feels natural to do so, whether that means saying an event you've attended together, a product you enjoy using, or anything else related to what you both share in common.
Grow Business Through Influencer Marketing
The most significant benefit of working with influencers is that online engagements rates are typically much higher than on social media posts from your accounts. This is because influencers have built huge followings over years and even decades, and their content spread far more quickly across the internet than traditional marketing efforts. This means that you'll reach new audiences at a much faster rate which can help grow your business exponentially over time.
Questions I should ask influencers during the interview process.
It's essential to make sure that your interests align before you begin working together. It would be best to be upfront about what you hope to accomplish with this campaign, how long it will last, and other relevant details like budget or timeframe. The more information you're willing to provide upfront, the easier it will be for your influencer to develop creative ideas for your campaign.
Successfully integrate your brand into conversations.
One of the most important things to remember when integrating your brand into an influencer conversation is finding ways that feel natural for both parties involved in the discussion. This means not being too overt about mentioning your company's products unless it feels like a natural part of the conversation. The key to successful influencer marketing is finding ways that naturally fit into an influencer's content, which means you need to be open and honest about what you're hoping to achieve with the campaign so they can help you reach your goal.
Influencer Marketing can improve your customer acquisition influencer strategy.
Following influencers can help you discover new content that is generally harder to find. If someone is already following an influencer who also mentions your business in their articles, you will likely encounter this information. This means that word-of-mouth marketing can reach a larger audience than traditional advertising efforts depending on where they are mentioned.
When measuring success for your influencer marketing campaign, the most important thing is clear goals and metrics in place beforehand, so you know what you're looking for once the campaign comes to an end. You should set up specific objectives ahead of time, like increasing followers or engagement across social media channels, for example, which will make it easier to measure the impact of this campaign.
An influencer can have access to a large audience, typically due to their work or place in popular culture. For example, celebrities are considered influencers since they have massive followings across social media platforms. This means that you could reach millions of people simply by having them mention your business on Twitter, one of the main reasons companies turn to influencers for marketing help.
Find industry influencers
One of the first things you'll need to do when looking for industry influencers is create a list based on keywords and topics related to your own business. Next, find out what other brands like yours are doing so you know what to look for in an influencer. Finally, you may want to start using hashtags related to your industry on Twitter. This will help you identify influential people in this area, so it's essential to be very specific when trying to pinpoint the type of person you're looking for.
Ways I can get started with Influencer Marketing.
One of the simplest ways to get started with influencer marketing is by inviting someone with a large following to do a giveaway or contest on their blog, website, or social media channels. For example, if they have 100k+ Instagram followers, it will allow them to promote your brand while simultaneously growing their audience. This means that both parties benefit from this collaboration, making it practical to start a strong influencer marketing campaign.
Influencer marketing is a type of word-of-mouth advertising where you work with famous people to promote your product or service. This can be done by inviting them to review your brand, products, and services through an ad on their social media accounts.
Influencer Marketing helps with my SEO strategy.
One of the most significant benefits of influencer marketing is that it can help boost your website's SEO efforts. If someone influential mentions your company, then their followers will likely take notice as well, which means this could translate into more traffic for your site and ultimately more conversions since they're already interested in what you have to offer.
Reasons to choose influencers over traditional advertising
Traditional advertising strategies are often expensive, which means that you need to invest a lot of money into this type of marketing. If your company doesn't have the budget for PR, then influencer marketing is one of the more cost-effective ways to reach new customers on social media.
Percentage of promoted content
Finding the right balance can be challenging to promote your brand on an influencer's social media account. Try to keep posts related to your business at around 20% so they don't overwhelm followers who may not be interested in what you're offering. This means that you can still promote your brand without sabotaging engagement levels or turning potential customers away.
Time for planning to work with my influencers
One of the main reasons influencer marketing is so helpful from a digital marketing standpoint is because it can help you leverage the power of social media to your advantage, which means that you'll need to find ways to keep this going even after your initial campaign has ended. One way that you could do this is by keeping up a relationship with the influencers that work with your company, even if they're not actively promoting your business. This will ensure that customers continue seeing these messages for months and years down the line, which helps you create more long-term value instead of simply focusing on short-term gains.
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