Local Presence Targeting

Google ads targeting settings are not always as simple as they appear. For example, why did someone in Japan, France, Germany click on an ad? Using the correct settings on Google Ads will likely improve results, but you need to know when to use them. We hope you enjoy this video. Is there any other option in Analysis that will optimize some of these settings if that location is not a part of its objective? In a case where you bid manually, it's easy to set bid adjustments.

How to Boost Organic Rankings by Writing Better Quality Content

While attaining an organic presence on Google is a long-term investment, you should follow some basic guidelines to make the process as simple as possible. This article will focus on writing better content to improve your website's overall ranking.

First of all, give yourself enough time not only for the research but also for the actual writing itself – don't rush through it! And even though there are a few exceptions where one-click articles might work well (we'll get back to that later) – try not to write about topics you know about just superficially. Google might detect it and penalize you for it.

Secondly, try to create top-notch content that is interesting for readers and search engines. You can do this by using SEO techniques like keyword analysis (don't overdo it, though) placing keywords in titles, subtitles, meta descriptions. Still, don't make the text sound unnatural! Typically, people tend to overuse "sexy" words simply because they want their articles to stand out; however, this should be avoided as well – stick with your natural style of writing and carefully choose your vocabulary.

How to Boost Organic Rankings by Optimizing Current Traffic

If you are currently ranking at the positions on search engines but still not seeing the success you were hoping for – you should probably improve your existing traffic. While we can't make guarantees, we can offer some tips that might help you analyze current traffic sources and optimize them to boost rankings further.

How to Increase Organic Rankings by Mobile Testing

While it is true that the number of online users constantly grows, not everyone uses desktops or laptops to go online. More and more people are now using mobile phones as their primary source of Internet connection. If you want to improve organic ranking through mobile testing, this article offers an overview of what is involved in doing so correctly!

Google Adwords Is Hard To Manage If You Are Not Familiar With It

For small business owners, Google Ads advertising might be a challenge, and many find it difficult to manage especially if they are not familiar with how Adwords works. In addition, understanding what you need and where to go can be complex. Here we will discuss some of the challenges that advertisers face and provide you with alternatives that you can try out instead of running into problems when creating your ad campaign!

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Local presence: Handle with care

Make sure you specify the geolocation where your business is. It means that if you need to optimize for a specific location, it's better to use the city name instead of the state or country name. So if you want to target New York City, for example, call it "New York" and not "(city)" or "NYC," This is an essential factor to consider if you want to get the best conversion rate at a specific location.

Optimize Your Google AdWords Ad Copy For Multiple Locations

The ad copy of your PPC ads also needs particular attention when optimizing for different geographic locations. As we mentioned earlier, it's better to use the city name and not the state or country name. You can also add a postcode, but we don't recommend using it in your ad copy because it can confuse users searching for businesses in their neighbourhood.

​Optimizing The Google Ad Words Display URL For Locations

One last thing to mention is the Display URL, which you want to appear in Google ad words. If your business only operates locally, it's best to use the city name here as well.

What is the right way to set things up if you consistently bid on keywords that trigger conversions outside your local geographic area? It doesn't make sense to allow visitors outside your local area to start PPC ads. Here is a quick video on how you should organize it.

This one works pretty great if you have a business that serves people from other states or countries but might produce the best results for its local clients. If Google can't determine where a user is located, it will use the IP address to determine the user's area.

Test Before Setting Up New Campaigns Location Targeting

One last thing to mention is that you should test all locations in your campaigns before making any changes. Be sure that if there's a particular location that you want to target, then this is also the one that will give you the best return on investment. We hope you enjoyed the video, and it helped to understand Google location targeting better! If you have any questions, leave a comment below.

How Can OTT Advertising Improve Your Local Presence

OTT advertising is becoming more and more popular with local businesses. As this technology advances, it should be your number one option when creating a solid presence for your business online. It's time to get rid of other solutions such as SEO or the traditional PPC system and embrace the fantastic benefits that OTT advertising has to offer you.

OTT advertising was initially an alternative for people who want to avoid the regular pay-tv model and prefer watching their content online instead (hence stands for "over-the-top"). However, in recent years, we started seeing that many people use these services to watch things they would usually watch on TV and for podcasts, live streams (such as sports events), and even videos on social media.

What makes OTT advertising so unique is that it allows you to create a strong presence in front of your target audience in many different ways. Here are some of the most popular platforms where your business can be advertised when using the OTT model:

Broadcast A Video On Any Streaming Device

When advertising your business online with OTT ads, the first thing you need is an ad platform that offers this possibility. A good example would be Roku or Apple TV - they both allow you to broadcast your video directly onto their device, which means that users who have these devices will be able to watch them whenever they want (even if you are not paying for an ad on YouTube or Facebook at that specific moment).

Your audience will love watching your content without having to worry about the technicalities, and they will get drawn closer to your business by simply enjoying it. The best thing is that you can do this without spending too much money (cost per thousand impressions - CPM - significantly lower than other forms of PPC advertising) because there's no need for TV airings! They don't even have to use an Apple TV or Roku device to watch your video; they need access to the internet. So it should be easy enough why OTT advertising should become an irreplaceable part of your local marketing campaigns strategy.

Target A Specific Audience And Create Brand Awareness

First and foremost, OTT advertising targets a specific audience without worrying about the platform. This will enable you to create a powerful ad that will be remembered by many people simply because they were looking for something in particular. You'll also be able to increase your brand awareness faster than ever before because this kind of targeting is much more personalized! All you have to do is choose from a few metrics such as gender, age, or even education level or interests - it's all up to you!

Choose An Appropriate Ad Format

Another great thing about OTT advertising is that you don't have to worry about the ad format. There are many different types of ads such as video, slideshow, or even audio - and all of them can help you uniquely speak to your target audience! So make sure to test each of them and find out which ones work best for your business.

Enable Retargeting For The Local Area

This feature will allow you to bring visitors from another website back to yours by showing targeted ads on intelligent TVs, Spotify, or even billboards! Just imagine how powerful this kind of local geo-targeting could be - especially if you know what type of product they were looking for when visiting another site (for example, if they were looking for a car, you could show them different ads based on their local area and make sure they don't miss it).

Horses for courses

I've heard it said that you should match ads to keywords rather than business locations. I'd be interested in your thoughts on this and whether this would hold for B2B Ecommerce companies with a presence across multiple geographies?

The term 'horses for courses is an over-simplification. Instead, use both: organically find high-performing ads and keywords and supplement with location groups bids and ad copy if appropriate.

There's so much content out there, but we know how hard it can be to find what you need - so we made this resource page just for you! We hope you enjoy these articles and videos from our friends around the industry as much as we do! In addition, feel free to reach out directly any time - we're always happy to help.

If you found this helpful article, please share and leave a comment below!

Targeting OTT Audiences Local Businesses

How does this apply to web-based companies that target the "over-the-top" (OTT) audience?​

The same principles apply: determine the specific geographies and use location proximity targeting in your ad copies and display URLs. However, since most OTT viewers don't have a transactional relationship with advertisers, we advise using organic keywords instead of historical location data bids for this type of business.

There's so much content out there, but we know how hard it can be to find what you need - so we made this resource page just for you! We hope you enjoy these articles and videos from our friends around the industry as much as we do! In addition, feel free to reach out directly any time - we're always happy to help.

The term 'horses for courses is an over-simplification. Instead, use both: organically find high-performing ads and keywords and supplement with location bids and ad copy if appropriate.

There's so much content out there, but we know how hard it can be to find what you need - so we made this resource page just for you! We hope you enjoy these articles and videos from our friends around the industry as much as we do! In addition, feel free to reach out directly any time - we're always happy to help.

Walk-in their shoes

It seems that the Google ads location targeting system is working best when all of the settings are chosen based on the perspective of your target audience. Their search engine, ad copy, site experience should extend what they are looking into.

That's true for most businesses aiming to achieve conversions with their PPC campaigns - but it's essential for local businesses because there are several potential ways to optimize visitor's location bids and ad copies against different keywords depending on how homogeneous or heterogeneous your geographic location areas are. Your entire business model depends on it!

There's so much content out there, but we know how hard it can be to find what you need - so we made this IP addresses resource page just for you! We hope you enjoy these articles and videos from our friends around the industry as much as we do! In addition, feel free to reach out directly any time - we're always happy to help.