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Written by Guests. An e-commerce site was never really a necessity. But nowadays no one thinks twice because if one wants to achieve success and make a product known - they need a website. Are you looking for apps that are available for your store online? It should take no time to develop mobile apps for eCommerce sites. I don’t think merely putting together the mobile ecommerce app is enough. Many hot e-commerce app development trends within this industry should help you to improve the competitiveness of your ecommerce mobile app.
More and more people are using their smartphones to buy things.
That's why businesses need to make sure their websites are mobile-friendly - so customers can easily purchase whatever they need, whenever they want. Geolance offers mobile commerce solutions that make it easy for your business to get in on the action.
With Geolance, you can be sure that your website will look great on any device, and that transactions will be quick and easy - no matter what kind of phone your customer is using. We make it simple for you to take advantage of this growing trend and start making money from mobile sales today.
Contact us today to learn more about our mobile commerce solutions!
The Rise of Mobile Commerce: 11 Ways to Capture Mobile Spending
According to Google's 2011 Mobile Playbook, "ten percent of global browser-based sales were made on mobile devices" in the second quarter of 2010. This number is expected to double by 2012. So if you're not developing or augmenting your eCommerce site for mobile commerce, chances are that your business is missing out big time!
Let's take a look at some important considerations this emerging market presents...
1. More than 50% of online shoppers use mobile devices while browsing at home
This means they are using their mobile devices to get an early peek into new items before buying them. If you aren't optimizing eCommerce sites for viewing on mobiles, then your target audience might be skipping over it completely. For instance, such things as color schemes, text layout, and images should be optimized for mobile viewing.
2. Even your grandma will be buying online
We're not kidding. With the array of shopping apps available on most smartphones and tablets, you'll find more and more seniors (over 55 years of age) conducting regular smartphone and tablet commerce sessions - with a preference towards any brand that caters to them specifically. For example, they want button controls to make large purchases with ease or if there's a product they like in-store but don't know what it is, where it is or how it works - an app can provide all such information by scanning the product barcode or QR code!
3. More than half of consumers shop while commuting
As more and more users are becoming smartphone or tablet-carrying, this brings into question the "need" to visit brick-and-mortar stores. An easy way to provide consumers with products at competitive prices is through offering coupons or shortcodes for in-app customers. For example, an app user could be offered a 20% discount code if they simply share your brand/product on Facebook! This helps to build up your market's community while creating greater consumer loyalty.
4. More than half of all cell phone owners use their phones while watching TV
When watching television shows, online ads direct viewers straight to their smartphones where they can buy directly from within the ad itself. It's not providing interactive product promotions, but it's still a way to boost online sales.
5. More than 25% of smartphone owners purchase products on their phones when in stores
With an increasing number of retailers offering apps, the possibilities for mobile shopping are endless! People could be looking up items and prices while standing in line at the grocery store. This begins to blur the lines between brick-and-mortar and eCommerce stores even further - so why not work together?
6. More than 20% of mobile users use their devices while dining out
If you can't beat them, join them! If you're not providing restaurant patrons with coupon codes or special discounts then you aren't just losing customers - you're losing valuable data that will allow your brand to continue offering competitive deals.
7. Nearly 60% of all app downloads (even non-mobile commerce apps) are made on mobile devices
This number is only expected to grow as the number of smartphone/tablet users rises. If your eCommerce site can't be viewed on these platforms, then you're simply losing out big time! Even more so, if companies with an established presence in the mobile market are already dominating it - you'll have a harder time being able to break into this arena later down the road.
8. Hundred of millions of people have downloaded shopping applications
There are now over 350k shopping apps available for download across various e-commerce mobile application stores! Retailers might not even need their dedicated apps anymore... So, it's best to try and get into the mobile market sooner rather than later. A mobile e-commerce app with push notifications is a good way to start ecommerce mobile app development. A good mobile app development company will help you to get perfect ecommerce apps.
9. More than half of all users use their mobile devices to check product prices while in stores
Consumers are using their smartphones for price comparisons, featuring customer reviews, etc. With Smartphones being used for comparison shopping, this means lost revenue for retailers - especially if they aren't offering coupons or special deals via apps or other mobile-ready platforms.
10. Nearly 20% of all searches made on mobile devices are related to retail purchases
Although most people might say social media content is king when it comes to search engine results these days - that doesn't necessarily mean that retail-related searches have fallen by the wayside either! This simply suggests that more and more people are using their mobile devices to find the products they need or see what's new in certain categories.
A recent survey has found that up to 90% of consumers use their smartphones during the day - not just at night when they're out and about! This means brands should be blogging, tweeting, Facebooking and any other social media networking opportunities as much as possible during those peak hours - because those users could be potential customers!
How is mobile commerce different from eCommerce?
No special programs are needed to view eCommerce sites on desktop computers, but dedicated apps must be downloaded to access mobile commerce. Mobile users can't simply type in a URL into their browsers when using their smartphones - they need the dedicated app to allow them that luxury.
This is good news for companies offering these programs since it means the demand isn't going away anytime soon! Of course, there's still plenty of room for improvement where mobile commerce is concerned (wireless connectivity problems, etc.) This means more work needs to be done before this sector becomes mainstream... But, like most things in life - if you build it; they will come!
Types of mobile payments
Mobile payments are quickly taking the world by storm, enabling consumers to make real-time transactions via their mobile devices. The best part about this is that it isn't just limited to high-end smartphones or tablets - even low-end phones can take advantage of this technology!
What types of mobile payments are available exactly?
The most common form of mobile payment is using your phone's internet connection to pay for products or services online. Many eCommerce sites accept various forms of mobile payment options at checkout, which include PayPal Mobile, Google Wallet, etc.
However, you can also use your smartphone to withdraw cash from ATMs without having to wait in line... Plus get discounted fares on public transportation when you wave your phone in front of a reader. In the restaurant industry, mobile payments have been around for a while now. With big chains like Starbucks and McDonalds offering their special apps - users can simply select what they want from the menu, pay with a credit/debit card, and pick up their order without waiting in line!
One final option is using your mobile device to shop online via QR codes. Clicking on a code that's been added to a print ad or website brings you to a mobile site that features all available options for purchase - similar to online shopping cart technology... But integrated into real-world advertisements too!
How secure are mobile payment methods?
Online transactions already tend to be more secure than offline ones but since mobile payments take place over public networks; additional measures need to be taken. Fortunately, more and more sites are becoming encrypted which means transactions will remain secure from start to finish!
These days, it's become much easier for anyone with a smartphone or tablet to update their social media status - even while they're behind the wheel of a car... But this convenience could come at a cost if you aren't careful! Staying connected is important since it keeps relationships alive, but being distracted by phone calls or text messages can have dire consequences if you don't watch your speed.
The best way to ensure that you don't cause an accident is to pull over before checking out what your friends are up to on Facebook. Not only will this keep everyone safe but it'll also make sure you get to your destination safely.
Whether you're a business owner trying to decide if mobile commerce is right for your company or a user looking to cash in on mobile payment options for eCommerce sites, one thing is certain: the ability to shop from anywhere has become one of the most popular trends in modern society! No longer do people have to sit at their computers whenever they want to buy something - instead, they can use their smartphones and tablets while "on the go" and take advantage of all sorts of deals/promotions without having to wait around!
Keep this information in mind when you next go shopping via your mobile device. Remember that not every site will allow mobile payments so before making a purchase, be sure to check the site's policy/terms of service.
When emailing or texting with friends or family, remember that everyone behind the wheel is essentially driving blind - try not to distract them! By keeping alert and following these simple rules; you can avoid any car accidents before they happen... And make shopping much easier!
What is mobile commerce?
Mobile commerce is a trend that's been increasing in popularity around the world. It describes the ability to do any number of tasks on your mobile device - including shopping!
People have always loved being able to shop from home in their pajamas using only their computers... But with smartphones and tablets becoming more widely used, people can now transfer this convenience into their everyday lives. The best part about it all is that you don't even have to be at home for this to take place.
Like email, shopping has become much more "on-the-go" since users can simply whip out their smartphone or tablet while they're waiting at the bus stop or riding in the car to check prices/reviews for items they've been eyeing.
More and more businesses are catching on to this trend by allowing users to make purchases from their mobile devices; not only does it help the bottom line but it also opens up more opportunities for exposure! For example, some companies allow customers to choose items while inside a brick-and-mortar store and then pay for them via their smartphone once they're ready to leave... And best of all: they can even pick up the items at another location (such as at home) without having to wait in line or waste gas driving back and forth!
For online retailers; the ability to process transactions with just a few clicks has gotten much easier thanks to QR codes - which are small barcodes that people directly to your site once you've got them set up. Rather than typing in your URL or searching for your site, you can just have people scan the QR code with their smartphones to take advantage of your coupons/deals!
If you're looking to increase your business's exposure online, adding a mobile commerce element is definitely something that can help bring in more clients!
What are some common uses for it?
One common use for mobile commerce is brick-and-mortar stores - especially ones that might require customers to wait around before they're able to pay. For example; if someone finds out while shopping in-store that they need to go pick up an item at another location, but don't want to waste time returning when they could be using this time to shop- they could use their smartphone to pay for items and even pick them up at another location later on.
There are also plenty of online retailers who use mobile commerce as a way to reach more customers - since these types of transactions require less time, people can often find great deals/buy products from businesses they might not otherwise have heard about!
How does mobile commerce affect the economy?
Mobile commerce affects the overall economy by allowing users to take advantage of coupons and other promotions that come and go rather than just missing out because you weren't checking your e-mail or surfing the web at that particular moment. Spending money is always easier when there's something in it for you, so marketers know this all too well which is why many send out coupons and other deals in hopes that people will use them.
Mobile commerce is all about convenience - allowing people to save time when they might not otherwise have been able to. This boosts the economy by giving businesses more opportunities to reach new customers while simultaneously making it easier for users to fulfill their everyday needs!
What are QR Codes?
QR codes are a 2D barcode that can be quickly scanned by any smartphone camera - a tool that has become a staple of mobile commerce since its inception. By simply pointing their phone's cam era at a QR code, users can load new content or take advantage of a marketer's offers without having to type in any URLs.
How does QR code scanning work?
For the most part, any QR code will direct you directly to a website when it's scanned by your smartphone - for example, if someone were looking for coupons but didn't feel like typing out the URL, they could just have people scan the coupon with their phone instead! The awesome thing about QR codes is that there are also free apps available that allow you to generate your codes which can then be used anywhere on the web!
What kind of businesses use QR Codes?
There are plenty of examples of businesses using QR codes as an alternative form of directing customers towards their site - especially since it's so quick and easy to do! Whether you're looking for coupons, printable vouchers, or just want some business cards with your QR code on them; there are plenty of ways to get started without spending too much time or money on the process.
Do QR Codes affect mobile commerce?
QR codes' popularity can be seen as one of the reasons why mobile commerce has become so prominent - since they allow businesses to cut out a lot of the legwork when it comes to advertising their site/coupons. They take away a lot of the guesswork involved in navigating a website, which makes users more inclined to use a product or service if it doesn't require them to go through extensive tutorials before being able to get started on mobile app development.
What is mobile commerce (m-commerce)?
Mobile commerce (often referred to as m-commerce) is the term used to describe any type of transaction that takes place on a smartphone - whether it's via an e-commerce mobile app or just surfing around a website. A lot of people see this as just another way for businesses and marketers to get their product in front of more eyeballs, but some interesting implications come with its increased use!
Why do people use mobile commerce?
One of the most obvious reasons for using m-commerce has already been mentioned; convenience. Instead of having to wait until you get home or go back to your office computer, people can take advantage of deals they might not have otherwise found out about when browsing at their leisure.
The other big reason that people might choose to use m-commerce is for social reasons - if you have a group of friends who are constantly sharing deals and coupons, it only makes sense that they would prefer using their smartphone to cut down on the number of texts or calls they need to make.
What kind of businesses use mobile commerce?
There aren't too many types of businesses that don't use some form of mobile commerce; whether it's an eCommerce merchant looking for new customers or a brick and mortar store hoping to attract more business. Many retail and grocery stores (for example) will hand out QR codes as part of their loyalty programs which can be used as an additional method of tracking customer spending habits!
Do QR Codes affect web design?
QR codes are an incredibly quick and easy way to get people's attention when it comes to advertising or promoting your website. Without having to go through the hassle of developing a mobile site, you can create tailored QR codes that will direct users to specific pages of your website depending on what they can!
How exactly does QR code web design work?
The great thing about creating QR codes for your business is that they don't need to be complicated for them to attract people - all you need is some sort of call-to-action (like "Scan Me!") followed by the URLs that you want to be designated to each action! For example; if you had three different types of contact information, you could make sure that they directed users to the right page depending on what they were scanning.
What kind of businesses use QR code web design?
There are plenty of different types of businesses that can take advantage of using QR codes - especially since they're so versatile! Whether you want to offer coupons or just point people towards more information about your product, it doesn't take long for people to come up with creative ways to use these codes in their marketing strategy.
How do I know if my website needs mobile commerce?
As far as deciding whether your website could benefit from mobile commerce, there are a few questions you should ask yourself: Do most customers browse your site on smartphones? If you find that most visitors leave after viewing only one page, this could be a hint that they don't think your website is designed for their smartphones.
Can you make any money from mobile commerce?
As with any other kind of web design, the amount of money you can make through mobile commerce all comes down to how many people interact with it! If you have a business that could benefit from coupons or similar deals, then this will help incentivize users to use m-commerce and get involved - which could lead to increased revenue.
How do I get started with mobile commerce?
If you've decided that your website needs some sort of mobile commerce, there are plenty of ways to go about implementing it! One of the easiest methods is using QR codes, which allow you to create direct links between websites without having to build a mobile version of your site.
How much does mobile commerce cost?
The cost of implementing m-commerce all depends on how you do it! If you want to create a mobile version of your website, it will typically take longer and end up costing more as well! However, if you're just looking for QR codes or similar methods that don't require any ecommerce app development work to implement, then this will save money in the long run as well as provide instant results.
Different types of mobile commerce?
Depending on what type of website you have, there are several different ways to integrate mobile commerce! Depending on your audience and how they use their smartphones, you may choose to implement QR codes to direct them towards specific parts of your site. Other options include creating apps (for iOS and Android) that users can download and take advantage of when they're browsing via smartphone.
How do people shop with m-commerce?
There are three main types of shopping that people will engage in when using mobile commerce: pre-ordering, in-store purchasing, and online purchasing. Pre-ordering (which is the most common kind) allows customers to place an order before getting to the store or even leaving home by simply scanning a QR code. In-store purchasing is exactly what it sounds like - customers can use their smartphones to purchase products in the store without any hassle. Lastly, online purchasing is just what you'd expect - users browse for something they want then buy it on their phone with a few clicks of a button.
What are the benefits of m-commerce?
With so many different types of people using smartphones these days, there's no doubt that mobile commerce will continue to gain popularity over time! One of the main benefits is convenience - if your business allows people to order or buy something with their phone, it takes away all of the hassle associated with using computers and other devices! Another benefit is increased revenue potential - more opportunities to make money means higher revenue, which is always a good thing!
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