Off-Page SEO


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Google often ignores what people think of your website. Moz's Pete Meyers pointed out that most site owners spend roughly 30% of their time on webpage aspects. For example, brand mentions (your site URL or brand name on another site without a link) form a vital part of the Off-Site Search Signals used.

People cite, comment, and share what they like. Even at brick-and-mortar stores, if your products are effective and reasonably priced, you will always get a lot of referrals from your current customers. Likewise, if you have links on your websites, people will assume that you have excellent content.

Do You Want to Rank Higher in Google?

Off-page SEO is a vital part of the search engine optimization process. It's not just about on-page content and keywords, but also what other people are saying about your site.

If no one else mentions your brand name or website URL without linking back to it, then Google won't know that they should be ranking you for those terms either.

That means if someone does mention your brand name or website URL without linking back to it, then Google will take notice and start ranking you for those terms as well!

And that's where Geolance comes in – we help companies get more offsite search signals by getting their brand mentioned online with a link back to their site!

You can have all the on-page SEO right there in front of you. Or you can work with us at Geolance and let us handle offsite SEO so that your company ranks better than ever before!

We provide our clients with monthly reports, so they always know how much progress we are making together towards achieving their goals.

Our team has worked hard over the years developing expertise in this field which allows them to deliver high-quality results time after time again. Let us do some heavy lifting for you today – contact us now!

Off-page SEO (Links)

If you want to rank high on search engines, building quality links coming into your site is no longer enough - this practice has become somewhat of an art form over the past few years as Google continues cracking down on link schemes.

The best way to work on your ranking is to focus on building high-quality links from trusted sources. Try starting a blog or contributing resources to directories and online communities and submitting guest posts, press releases, etc.

The First Step Is to Understand What Off-Page SEO Is

Off-Page SEO can be defined as the work one does to get other sites to link back to their website. This is different from On-Page SEO, making your site more search engine friendly.

One of the primary goals of any website should be increasing its exposure. Exposure helps your website rank higher in search engines, thereby giving you more organic traffic that turns into customers/leads for your business or brand.

On-Page optimization is essential when driving referral visits via search engines, but it should never be considered a stand-alone strategy. Instead, companies/marketers must adopt an off-Page SEO strategy paired with On-Page best practices to achieve maximum results.  

Off-Page SEO is important because it not only helps you get more traffic from search engines, but this targeted traffic will be relevant to your website, which means each visitor would be much more likely to click through to your site, read your content, and convert it into a lead/customer.

So now that we know what Off-Page SEO is, let's dig deep into the nitty-gritty of how it works. One can trade for various links - Branded, Naked, Do follow, or No Follow. But before I go any further with this discussion, I need to inform you about the strategy behind exchanging links.

Why Does Off-Page SEO Matter?

Search engines such as Google measure offline SEO factors such as backlink count and site link quality in web pages on other sites. A page without offline optimization is just a wedding without an invitation.

Search engines determine the relevance of specific pages in query requests and provide relevant results accordingly. Off-page SEO indicators help decide which websites rank higher in search results.

If we were to look up and compare two wedding sites, in our opinion, which would rank the highest?

If one or all of the wedding websites had more backlinks and the other got zero mentions, the website with more backlinks to its website will likely have a higher ranking.

Why Do You Need Off-Page SEO?

Think about the off-page SEO strategy as a way to build your authority site; without this, your site will not outpace those who have higher authority.

Content from high-authority websites is ranked higher than the fewer authority websites on which they are hosted. If you thought you could focus on link building is an error.

There are many other ways you can make a business from SEO to gain an effective reputation and make it easier for you to market yourself as a brand.

The chances of a blog being ranked on the first page of Google are 70%, while the chances of ranking on the second or third page are less than 3%.

To get your site from these pages, you need to get links from high authority sites, which will move your site up. It is an SEO strategy called off-page optimization.

What Factors Affect Search Engine Rankings?

In one of his videos, Google's Matt Cutts said that "Off-page factors or off-page SEO" is significant because one metric alone does not determine the ranking.

Instead, search engines use multiple metrics to validate site quality and authority. For example, site Authority (and MozRank) indicates the popularity and trustworthiness based on how many links other pages link to that website.

Off-page variables are significant, so you need relevant backlinks from relevant sites to raise your SERP rankings. In addition, search engines are now using users' social experiences to help rank pages.

Elements That Affect Off-Page SEO

Although many SEO's believe that ranking well in Google is all about doing an excellent job with your keyword research & link building, other aspects also play a role. Search engines use multiple factors to rank your website in search results.

Keywords Throughout the Content

Having a keyword phrase or two in your web page's content, and perhaps some variations on it (i.e. plurals), is a way to let Google know that you're after those types of searches.

Having vital keyword phrases towards the beginning of sentences helps since most people scan rather than read word for word. Not stuffing them into your text can still help with rankings, but using them more often - without making your pages seem unnatural - will increase "clickability." We all like clickable results!

Remember to use keywords naturally during website copywriting. The practice known as Keyword Density Analysis has come under scrutiny over the past few years.

However, it is still important to pay attention to - Google provides us with keyword density information within Webmaster Tools (see image above) which can help you determine the appropriate number of times you should mention your target keywords on a given page.

URL Structure

Having keywords in your URLs is another best practice that helps search engines understand what words or phrases are important to you.

Not only does this make it easier for users (and therefore more likely they'll click on them), but for search engines as well! But, how much do URLs affect rankings?

While there has been some discussion about how URLs might play into ranking calculations over the past year, one thing's for sure - NoFollow links don't pass any SEO value at all, even if they contain keywords.

Images, Videos & Multimedia

Google now uses visual elements as a determining factor in search rankings - what you can do to boost your website is include more images and video content on your pages.

Google has stated that multimedia help "engage readers with unique, relevant content." If you run a blog or news site, including images and videos is helpful for viewers and beneficial to search engines that prioritize areas with more multimedia components.

It would help if you always tried to embed high-quality video content on your site. Most of the time, free hosting services like YouTube are enough but keep in mind that these services may not be ideal because your video's ranking will be affected by the service's popularity.

Link Building

For search engines to consider your site as an authority within its field, it is crucial to create supportive relationships with other sites in your industry.

An example would be a real estate agent who talks about how good a company's customer service department is or calls out another business by name because they recognized their excellence in customer satisfaction.

As more people use their cell phones and mobile devices to browse the internet, it becomes essential for all sites to be mobile-friendly! Suppose your website isn't user-friendly on mobile devices.

In that case, you could face serious ranking problems with Google's "mobilegeddon" algorithm update, which will boost mobile-friendly websites up in searches while demoting those not optimized for mobile views.

Try out Google's Mobile-Friendly Tester Tool to see if your site is optimized for mobile devices.

How to Improve Off-Page SEO?

If you are on this page, then most probably your site is new or small. You need off-page SEO to get noticed.

The fundamental keys to ranking well in the search engines are the over-optimized anchor text and quality content. What exactly are these things?

The over-optimized anchor text consistently uses keywords as hyperlinks to your web pages. Basically, to build backlinks for your site, you copy/paste the same keyword phrase to other sites linking back to yours.

Quality content is still king. If you want to rank higher in the search engines, you need to produce great relevant content that will naturally attract links from other websites. It is the most effective way to improve off-page SEO. Increasing your website's exposure is essential to improving off-page SEO.

You can accomplish this by submitting articles with links to your site to article directories, blogging, participating in online forums and social media sites, and video marketing. The best way to improve off-page SEO include:

Content Marketing

Content Marketing is closely linked to linking building, social media and PR. Common content marketing tactics that promote building off-page SEO include blog posts, Infographics Surveys studies & research papers, Whitepapers & eBooks.

Social Media

Treat social media platforms like searches and discovery platforms. Social media is frequently used as a customer service platform.

Most users you contact contacted by social will use that platform as their first port of call. Treat social as another brand platform that existing and prospective customers discover during their sales journey.

It is important to maintain a strong presence, communicate professionally and treat social as a branding channel. Existing or current customers must find social throughout the sales journey, and it is important to keep up a presence on social media.


Digital PR remains one of the leading link-building techniques for many SEO firms. It's a simple way to make authority links as big as possible. PR has aided off-site SEO optimization much more than just adding links to websites. The average campaign earns links from between 9 and 12 unique linking domains.

A PR campaign can also: increase brand awareness and subsequent brand searches. Put your business on the right side of your target group and has people talking about you.

The traffic will drive referrals. Positions you as a thought leader in your industry and helps build confidence signals.

Prepare a Site/Page for Link Building

Google cannot find value in web pages that contain no references. The number of external links pointing to the site indicates its importance relative to other pages. Make every page integral to your site and include seamless navigation.

Page silos shall connect directly with categories and supporting pages. The on-page ranking for SEO is important because Google likes all your sites. In a recent post about SEO, e.g., Backlink provides you with a list of ways to create links on your internal web pages using a keyword that defines a landing page that defines the best page.

Unsere Digital Marketing Campaigns

Content is what keeps users to your site. If it's not relevant to your audience, it means they're no longer interested. With the right links, you can get tons of traffic.

But that traffic won't lead to conversions if there's nothing worthwhile on your page. Where will your writing go to convince your audience of the answer to a specific question? Check backlinks daily to ensure that your offline SEO strategies are doing up to par.

Links that influence people are much more trusted than links from spam blogs. Google will rate you if you link to high-quality sites.


Off-page SEO is about a lot more than just links. Reddit and Quora are huge platforms to use, but forums in your niche can be even more effective.

Many other platforms allow for more direct conversations with prospective customers who already ask questions about your services.

With a little effort and commitment, one could relatively easily build a strong community and the audience's trust in forums. It can be a great starting point for building relationships and building trust with people who understand the content of your website.


Webinars make a return in marketing strategies. They may help with improving your off-page SEO strategy.

Organize events for niche meetup events. No discounts are used with events of your 2020 marketing strategy. A very well-managed PR campaign can offer an even greater impact.

Don't forget they need work to run them properly. But the buzz around these objects is often difficult to recreate in other ways. It could also give PR coverage and even engagement, and even links. I'll explain to you the best way to build our brand.

Influencer Marketing

Influencer marketing is a great way to expand your audience and build your business. Do not use influencer marketing for building links unless they are No Follow.

Influencers can be very effective in ensuring that I am active on these platforms. Off-Page SEO isn't just about links; it's a form of search engine where users are actively looking for content on Facebook, Twitter or.

Influencers are a method by which you can increase the chances of your content being liked and rated a lot.

Brand Building

Brand building should be part of all of your marketing and SEO efforts, as well as all of your on-page SEO activities. Once again, the whole thing is connected and can be used to increase your search engine rank.

How Can Search Engines Know What Kind of Websites You Want?

They analyze your online behaviour, the places you go on the Web, and what sort of words or phrases you type into a search engine. Google says that "The algorithm has changed over time, so it's difficult to describe exactly how any particular version works."

The Panda update aims to improve search quality by decreasing low-quality sites' ranking of highly in Google SERPs. SEOs have reportedly tested the effect of minimal external links with high rankings for their sites.

Search results are determined by many factors, including PageRank, Metadata (title/meta description), anchor text, main keywords of your website, creating content so good that people want to link back to it - are critical factors for ranking high.

It would be best to have a potent mix of both on-page SEO and off-page SEO. Remember, this is not an either/or situation. Search engines use multiple metrics to validate site quality and authority.

If you target sites related to your product/service with little competition, you can get hundreds of links within a short period. Link building is no longer one-way traffic generation through search engine optimization or social media marketing only but also two ways process involving online press releases.

Looking at SEO from Google's perspective, we know they want fresh, relevant content relevant to people searching for specific keywords in their search engine.

That means when someone types in "dog food," they want the top sites related to dog food or information about what dog food you sell so they can purchase it if they wish to!

Of course, this requires some planning on your behalf because creating outbound links through articles submitted to article directories will only get so much traffic.

Proper/relevant off-page optimization & link building are essential parts of your overall marketing strategy. It expands your online presence, builds brand recognition, and brings in that much-desired traffic to your website.

Having a website is not enough for businesses that want to succeed in the digital age. The off-page optimization strategy should deliver relevant organic traffic from search engines to your site.

Content marketing involves creating content that will attract the attention of people who are looking for the products or services you offer so they can read it and share it with others via social media platforms or their blog sites, which drives more quality visitors back to your site where you capture them as potential customers!

How to Get Relevant, Authoritative and User-Friendly Backlinks?

Google handles some 100 billion searches per month across multiple domain types to find information and content. About 50% of searches have occurred via mobile devices.

Google uses various algorithms to determine where a webpage is placed in search results. For SEO, the key factor is the effect of links.

When building links on your site or internal pages ( which is more suitable as an SEO solution), Focus on appropriate, authority and SEO-friendly links.

Broken link building is quick and easier than guest blogging and could provide a great method of earning a link. Page numbers are 404, which will NOT affect website rank.

How to Avoid Google Penalties for Unnatural Links?

Google searches on sites with unnatural links could affect search performance dramatically. Google is now focusing more on search results, user interaction and value to the site.

Google will evaluate your link based on the relevant title and semantically similar site. Diversify anchor text by using different keywords and brands or generic terms so Google will think of your links as artificial and not manipulative.

Please make sure the links are high-quality websites, disavow the poor content of thin pages, blend No Follows into a link profile to make it natural and publish fresh content to increase the brand mentions.

What Is Link Trading & Why Should You Care?

It needs to be understood why trading links work. Unfortunately, most people in the SEO world are pretty naive when it comes to link trading. If they can get links from other sites, their rankings will increase for specific keywords.

But that isn't how things work today. You need to know what you're doing, or else you could end up wasting your time and resources on ineffective campaigns that yield no results.

Trading links isn't just about finding sites similar to your key topics and asking them for a backlink exchange. If it were that easy, everyone would be doing it. But, unfortunately, it's a craft that takes years to perfect!

When done correctly, trading links is one of the most effective ways of generating quality links for your site organically.


It's important to get links from high-authority sites relevant to your business. It helps build trust with users and can also help improve your rankings in search engine results pages (SERPs).

However, getting these kinds of links isn't easy - especially if you don't have much experience with SEO or marketing online. That's where we come in!

If you want more traffic for your website, talk to Geolance today about how we can help you achieve this goal! Our team will work closely with you throughout the process to avoid surprises along the way.

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