Profile
Marybeth M. - 21390 Public Affairs Director from Canada
Completed
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Assigned
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Invites
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Payments
$0.00
Rate/hr
$75.00
User ID
Marybeth M. - 21390
Toronto, Canada
10:24 PM, GMT -05:00

Marybeth M. - 21390 Public Affairs Director from Toronto

About

MaryBeth is a senior strategic communication and and marketing leader seasoned working in times of growth, challenge and change. Bilingual in English and French, MaryBeth has led strategic communication (external & internal), reputation management, media, government & stakeholder relations, brand, marketing, purpose and philanthropy for top private, public and non-profit organizations, nationally and internationally. A consummate professional, her diverse industry experience includes associations, technology, health care, biotechnology, media, engineering, CPG, tourism, and humanitarian assistance. A creative thinker and expert problem-solver, she aligns communication initiatives with business strategy that maximize impact, budget and ROI. Skilled developing communication and marketing functions from scratch, she has led remote, diverse, high-performance professional teams to exceed expectation and has managed multi-million dollar budgets. A trusted advisor to executive leadership, MaryBeth provides expert communications counsel, strategic issues management and served as media spokesperson, including during times of crisis. An engaging storyteller, writer and community-builder, she has developed compelling key messaging and integrated campaigns (all media) to foster strong stakeholder relations, grow reputation and influence. One award-winning integrated marketing communication campaign ran globally for more than 15 years. Specialties: Strategic planning and ROI, external and internal communications, media/ public relations, government & stakeholder relations, reputation/ crisis communications, branding, purpose, advocacy, integrated marketing communication, product and corporate marketing, digital/mobile, social media, SEO/SEM, video, corporate social responsibility, philanthropy, sponsorship, cause marketing, events (in person/ virtual), CRM/ direct marketing, employee engagement, change management, innovation, learning (LMS); remote communication. Function management, mentoring and team development.
Occupation

Public Affairs Director

Work experience
2019 - 2020
Director of Public Relations and Communications
Human Resources Professionals Association (HRPA)
2016 - 2017
Marketing Mentor
COTA
2016 - 2017
Director, Global Marketing and Communication
Arctic Kingdom
2015 - 2015
Senior Director, Marketing and Communication Strategies
GS1 Canada
2012 - 2013
Head, Communication and Public Relations
Medtronic of Canada
2011 - 2011
Senior Adviser, Corporate Affairs, Strategy (Contract)
Canada Health Infoway
2009 - 2010
Senior Consultant, Corporate Affairs and Consumer Communication (Contract)
Nestlé Purina PetCare
2008 - Present
Principal, Owner
Applied Storytelling Communications
2006 - 2008
Director, Communications and Marketing
Canadian Television Fund
2006 - 2006
Director, Communications and Marketing
Dignitas International
Education
2002 - 2002
Canadian Film Centre Media Lab
Post Graduate Certificate
1991 - 1995
University of Toronto
B.A.
Calendar
February 2023
SU M TU W TH F SA
Available
Unavailable

Skills

Business to Business
24 Y
Business to Customer
24 Y
communication strategy
24 Y
Consultancy Skills
24 Y
Content Marketing
24 Y
Corporate Communications
24 Y
French
24 Y
Marketing
24 Y
Mentoring
24 Y
Paid Media
24 Y
Press Relations
24 Y
Problem Solving
24 Y
Process Improvement
24 Y
Social Media
24 Y
Strategic Marketing
24 Y
Strategic Planning
24 Y
Website Design
24 Y

Other skills

B2B2C
Business-to-Government

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