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Crystal W. - 14501
Sherwood Park, Canada
4:42 AM, GMT -06:00
Crystal W. - 14501 Internet Communications Manager from Sherwood Park
Over the past 11 years, I have held positions with increasing responsibility, culminating in a seat at the leadership table where I provided counsel to senior executives on tools, growth opportunities, best practices, strategies, issues, industry trends, planning and priorities. I’m comfortable navigating competing priorities in a fast-paced environment. My broad range of expertise includes team leadership, social and digital marketing, media relations, event management, reputation management, thought leadership, advertising, change management, internal communications, employee engagement and crisis management. I am also accredited in public relations. I use an evidence-based approach in communications planning, leveraging research and data to inform strategies. I design measurable objectives aligned with an organization’s business goals, and monitor executed plans for improvement opportunities. I am a strong relationship builder. I collaborate with multidisciplinary colleagues and stakeholders, and develop a network of influencers and ambassadors. I lead, grow and inspire high-performing, inclusive teams that take initiative through mentorship and coaching
Internet Communications Manager
2019 - 2022
Manager, Communications and Marketing
University of Alberta
2019 - Present
Principal Consultant, CEO
Crown Communications Consulting
2018 - 2019
Content and Communications Strategist
ZCL | Xerxes
2012 - 2018
College and Association of Registered Nurses of Alberta
2011 - 2012
Marketing and Communications Coordinator
Leduc-Nisku Edmonton Development Authority
2008 - 2011
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