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Shay (Michele) D. - 17101
3:38 AM, GMT -04:00
Shay (Michele) D. - 17101 Ad Writer from Fergus
About
Shay D is a media professional with over 40 years in various roles utilizing her skills of copywriting, research, public relations, branding, marketing and management.
Shay started at a regional news outlet now part of Metroland Media Group. She covered regional sports, after a correspondent at the local and national level. Meanwhile, providing content for periodicals, newsletters, national corporations, and not-for-profits.
She held roles in sales, marketing and branding in the investment industry concurrently. In 2009 Great West Life awarded her the prestigious Management of Excellence. The award recognized her achievements in management, marketing, branding and sales.
Biography
She owns and operates thebuzzr media, thebuzzr podcasts, and WOBZ Music. The companies support independent artists of all genres, from around the globe. WOBZ Music (What’s Our Buzz?) began in 2020 as part of thebuzzr media.
Under WOBZ Music, she is a creative A&R management consultant. Her work inspires and empowers artists to create business models that go global.
On the creative side, Shay is a host for a syndicated radio show, a songwriter, and writer. She is an active curator for many indie platforms. Periodically, copywriter providing Top 40 music content for an NYC firm, among others.
She is a Trekkie, a Yorkie enthusiast, and a novice Jamie Oliver want-to-be.
She escapes it all to her home studio, which houses her vintage vinyl collection. Happiest with her family and fur babies.
Member of The Society of Composers, Authors and Music Publishers of Canada (SOCAN), Musical Licensing Collective (The MLC), The Songwriters Association of Canada (SAC), International Singer-Songwriters Association (ISSA), and Canadian Freelance Guild (CFG is affiliated with CWA-SCA Canada).
Occupation
Ad Writer
Work experience
2020 - Present
Principal Owner
Wobz Music
2018 - 2019
Editor, Journalist
Local News Online Publisher
2013 - 2017
Business Owner
Mojo Corp
2010 - 2013
Regional Sales Manager
CVC Market Point Inc.
2008 - 2009
Branch Manager/Director, Business Development
Freedom 55 Financial
2003 - 2007
Associate Manager
Sun Life
2000 - 2002
Vice President, Branch Manager
Desjardins
1998 - 2000
Stock Broker, Investment Advisor
Wood Gundy
1996 - 1998
Financial Advisor
Sun Life
1979 - Present
Media Consultant, Reporter
thebuzzr media
Education
2015 - 2016
University of Guelph
Bachelors Degree
1980 - 1985
University of Guelph
Bachelors Degree
Skills
Alternative Investments
40 Y
Business Models
40 Y
Copywriting
40 Y
English
40 Y
Marketing
40 Y
Podcasts
40 Y
Public Relations
40 Y
Sales
40 Y
Securities
40 Y
Social Media
40 Y
Social Media Marketing
40 Y
Strategic Planning
40 Y
Summit Financial Software
40 Y
Tax
40 Y
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