Jiayu W. - 16563 Media Events Co-ordinator from Toronto

I was a Marketing and Media Coordinator with three major responsibilities at UniExplore, an education consulting company in Toronto. First, I managed multiple social media accounts on WeChat, Redbook, Facebook, and LinkedIn to maintain relationships with our clients. For example, I posted videos, pictures and upcoming events and answered customers’ questions on different social media platforms. Second, I organized and coordinated free special events to enhance brand image. I also coordinated internal meetings to increase employee cohesion. Third, I launched campaigns on social media platforms such as Wechat and Redbook to increase the leads, website traffic and conversions. Through these experiences, I have been equipped with rich marketing insights and knowledge. However, I think it is two skills I have that give me confidence that I am qualified for the position. First, I have intercultural communication skills. Canada is a country that advocates multi-culturalism. People in Canada come from all over the world with different languages, cultures, religions, and experiences. Having an open mind without any bias and prejudgement when starting a conversation and listening is exactly what I have been equipped with. In fact, how to build a secure and welcoming space that involves everyone and building a long-lasting relationship is what I have been studying at UofT and keep pursuing in my previous experience. Besides, I was a fundraiser. During that time, I applied what I have been studying and thinking into practice. I stopped people on the streets, trying to start conversations, build relationships, and convince them to make contributions to charities. One thing I realized was that sometimes listening is more important than talking since no one cares how much you say until they know how much you care. Through these experiences, I know how to build long-lasting connections in a multi-cultural and cross-cultural environment. Second, I have fast learning ability. As a thinker and practicer, I learn new things quickly and I always hunger for new knowledge. For example, when I got my first job, with no idea of professional knowledge of marketing, I devoted myself in learning marketing knowledge. I learned how to make campaigns on social media platforms, how to manage with social media accounts, how to use some digital technologies such as Wix to improve our website, Wondershare Filmora to edit video clips, Changkit to make posters. In a month, everything is on track, and I could manage most of marketing jobs. I am good at learning by analogy and from differences. Actually, now I am learning Google Ads Certification Courses and trying to be a Meta Certified Digital Marketing Associate! With this ability, I believe I am the suitable person for this position.