Social Media Strategy


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If you start first, something might feel equally exciting and overwhelming. You can see others have jumped the mountain on social media. You have a few ideas on how to get there yourself. It would benefit in having a plan. We have previously talked about different aspects of a social media strategy. Now we're pleased to organize everything into one cohesive step-by-step blueprint you can use to get started from here. If you want social marketing services, create this list. This book outlines a detailed and logical social media marketing plan. We are starting here.

Analyze, test and iterate

Why should I measure the social media marketing plan? What's the point in seeing what works and does not work? In a recent study, two-thirds of marketers said they could not prove the return on investment from their social media activity. It is disappointing that so many marketers can't show what works and what doesn't work for them. Instead, they rely on their gut feelings and assumptions, leading to wasted efforts and money.

This will be different for everyone, so you also need a plan to find out what works and what doesn't work for your audience. There's no point in creating the perfect social media ad or promotion if it does not reach anyone interested. You want measurable outcomes. It's about using the data you get to optimize your future efforts. It's about creating a cycle to improve your social media strategy constantly.

Social media marketing is a great way to get your business in front of new customers. But you need to have an effective strategy in place if you want it to be successful.

If you don't' know where to start, we can help! We offer social media marketing services to help you achieve your goals and grow your business. Our team has experience with all types of businesses and budgets, so we can create the perfect plan for yours.

Do you want more traffic, leads, sales? Geolance can make that happen for you! Contact us today for a free consultation on how our social media services could benefit your company or brand.

We look forward to hearing from you soon!

You need a social media strategy to help you achieve your business goals

We've' helped hundreds of companies with their social media marketing, and we can do the same for you. Our tea comprises experienced professionals who know how to make sure your brand gets noticed on Facebook, Twitter, LinkedIn, and more. We'll' create a plan that works for you – not one that looks good in an ad agency portfolio. And our services are affordable!

Your customers want to engage with your company online – they expect it from businesses today. But, if they don't' find what they're looking for on your website or other channels, they might go somewhere else instead – so give them what they want by working with Geolance! Let us show you how we can help drive traffic back to your site through strategic content creation and community management campaigns designed around specific objectives like lead generation or customer retention/loyalty programs. It's time to get started - contact us today!

What tools should I use for social media marketing

There are many different ways to find the right tools for social media marketing and take advantage of them. Let's start with free tools before we move on to paid ones. Sometimes, it can be challenging to figure out whether a device is worth paying for or not – especially if there is no trial available or if you haven't tried it yourself yet. The easiest way is to ask someone else who has used the tool and read their reviews, but that takes extra time and effort if you don't know anyone like that already.

Social Media Strategy line: How To Start Your Social Media Strategy

Do you have a social media strategy? If not, it might be challenging to reach your overall business goals. So here are the essential elements of a solid social media marketing plan that can help you join the conversation and meet your targets. These elements include: defining your market's demographics; identifying their online activities, interests and how they use various channels; researching key competitors; creating or refining your brand story; setting out campaign objectives and strategy; gaining insights from data, testing, and learning; iterating on successful tactics; reporting results.

Which social media sites should I use

There are various ways to measure the success of your social media marketing plan. You can track everything from page or post engagement, the number of followers, traffic to your website and blog – even conversions – depending on how you implement it. The most important thing is that you keep learning about what works best for you, so there's no one-size-fits-all social media strategy template here. After all, a well-planned social media marketing strategy should be an organic mix of creativity and critical thinking instead of just throwing ads out there!

How do I advertise on Facebook

Facebook advertising makes it easy for businesses to promote themselves online. It can also be a great way to connect with potential customers who have never heard about them before. This article will explain how to run a successful Facebook advertising campaign by showing you the basics of creating an ad and choosing a budget.

How do I advertise on Twitter

Twitter advertising allows brands to create and deliver Promoted Tweets and Promoted Accounts to targeted audiences on Twitter. There are three types of ads: Promoted account, which appear in search results; Promoted trend, which appears at the top of the trends timeline; and Promoted Tweets, which appear in users' timelines as well as those shown elsewhere on Twitter such as those generated from TV broadcasts or even outside the social media platform (e.g., through syndication agreements with other media entities).

How do I advertise on Google

Google AdWords is a pay-per-click advertising service. The basic form of an AdWords ad is a text-based link (text ads). In addition, image ads, video ads, and rich media ads display user attributes such as the user's current location.

What is the best way to promote a business on Facebook

There are many ways that you can promote your business on Facebook. For example, you can use simple promotions such as contests and sweepstakes, giveaways and discounts to generate interest and increase sales. However, it's important to remember that your goal should reach potential customers, not just create awareness.

What is the best way to promote a business on Twitter

As with Facebook, there are many ways to promote your business on Twitter. You can use simple promotions such as contests and sweepstakes, giveaways and discounts to generate interest and increase sales. But if you want to reach potential customers, you need to find out what they're interested in and engage with them on that level.

How do I advertise on LinkedIn

LinkedIn allows businesses to target their ideal audience through its sponsored updates feature. These updates appear in the newsfeeds of users' connections and within search results. If you haven't tried this yet, it can be a great way to reach potential customers who have never heard about your company before!

Assess what works and what isn't and how to keep improving

A social media marketing plan is not set in stone. It's vital to assess what works and what doesn't to refine your strategy accordingly. You should also keep testing new tactics because social media platforms constantly evolve! The best way to learn about the results of your efforts is by deploying analytics tools designed specifically for social media marketers. There are many out there, both free and paid. Choose one that will help you gather insights from metrics such as likes, shares, retweets, or comments to see which posts resonate most with users or work best for your brand story.

An organized approach is critical for a solid social media strategy to reach its goals. To improve it over time, make sure you're consistent with your content calendar and keep checking the analytics tools to see which efforts are paying off.

Instead of just throwing ads out there, a social media strategy should be an organic mix of creativity and critical thinking!

Different social media sites have different audiences, so it makes sense to tailor your approach to each platform. For example, Facebook is an excellent place for promoting business-to-consumer connections. At the same time, Twitter has a more business-to-business vibe – so choose the networks where you'll have more success. It's also essential to understand how people use these sites – for instance, Pinterest users tend to bookmark items they want rather than buy them right away – so try analyzing data from your analytics tool once you've had a chance to try out different social media strategies.

Social Media Strategy Tips

Use analytics tools such as Google Analytics or Twitter's analytics service to help you understand which efforts are paying off – and then keep testing new tactics! It's also worthwhile to look into specific metrics that apply to your industry. For example, if you're targeting music fans on Facebook, you might want to focus on the number of times people listen to your tracks. And remember: no matter what network you're using, users go where they feel comfortable. So make sure you post content they'll enjoy and be willing to share with their friends!

Automate, engage and listen

Automating some of your social media marketing is an excellent idea because it helps save time and allows you to be more efficient. But make sure you still take the time to interact with users, respond to questions and stay on top of conversations about your brand!

Social Media Management Tools

Buffer lets teams schedule posts across Twitter, Facebook, Google+, or Instagram. It also helps determine what posts are the most popular so that you can keep sharing them at optimal times.

Hootsuite – This tool offers free access to three social network profiles (Twitter, Facebook, and LinkedIn) plus one view (of all updates). You can use it to monitor hashtags or keywords across multiple networks and track mentions explicitly directed at you or your company.

Sprout Social – This simple social media management tool brings all of your social media accounts into one place so that you can seamlessly respond to comments and monitor conversations. It also lets you track the performance of your strategies, organize tasks, and share updates from a team perspective.  

Keep a consistent message across all channels

A significant part of any successful social media strategy is consistency because an inconsistent approach will confuse users who follow you across different channels. You don't want to build up trust on Facebook only to alienate them when they follow you on Twitter! So choose a tone that works well across all platforms with a social marketing presence. It should be natural and generally consistent with your brand's tone of voice but don't copy it from one platform because they're similar.

For example, if your company talks directly to customers in an informal way on its website and blog, try posting similarly casual content on Facebook and Instagram (but keep the message relevant!).

Social Media Strategy Tips:  Keep this article in mind when planning your strategy: Always Be Consistent When Building Your Social Media Marketing Efforts. Then make sure that whoever manages your social media accounts stays up-to-date on any changes to your plan, such as edits to your company's blog. For example, if you've recently grown your Pinterest social media presence, consider posting some of your most popular pins on Facebook and Twitter to attract new followers there too!

Fill in your profiles completely

It's worth taking the time to fill in every section when you're setting up your social media profiles. The more information about your business that potential customers can find on these pages, the better! You'll also want to make sure any bios and headshots make sense across different channels: they should be good representations of your company but still reflect each platform's unique personality.

Social Media Strategy Tips:  There is a convenient reason for having your company bio and headshot (or logo) consistent across all social media platforms: You need to identify yourself. And remember that anything you post along with a link will appear as text when shared. So if you're trying to attract new followers, it might help to include some text such as: "Great article about our business! Learn more at our website" or "This is a great resource for anyone who wants to learn how we saved so much money by organizing an amazing event. Click here to read all the details!"

Establish a presence on Pinterest and Instagram? If you're not yet sharing pictures and videos with potential customers, it's time to start using both of these social networks. Hey, it may be precious if you have a visually appealing product or service because your followers can see what it looks like – and they can imagine themselves enjoying those benefits too! Some companies also find that their success relies on creative hashtags (such as #tbt, #fb, or #followfriday) for spreading the word about their business.

Social Media Strategy Tips:  If you're new to Instagram, look for great examples of how other companies use it and see if you can replicate any of these same strategies (good hashtags and visual content will come in handy). Or Pinterest, try contributing your best images to groups like   Learn From Other People's Pinterest Boards   This Is My Style.

Manage multiple accounts? ny businesses create separate social media profiles for their company, products, or executives. A d that's fine – but make sure each profile has a clear focus and consistent posting schedule, or you'll end up confusing your audience by spreading yourself too thin!

Social Media Strategy Example:  With over 500,000 followers, Oreo is crazy famous on Twitter. Follow them to see how they do it: OREO.

Are you posting frequency, consistency, and timing? M t social media experts agree that posting multiple times each day works best for business; in most cases, you'll probably want at least two posts per day (but the right amount depends on your goals). And while you might think more is better when it comes to content volume, try avoiding these common mistakes when posting regularly:

Too many tweets about stuff not related to your business. Po ting too frequently or with too much repetition. Wh n appropriate, you do not include call-to-action links—failing to include hashtags in every post (unless you're trying to be funny).

Social Media Strategy Example:  Often, it's worth taking a step back and analyzing your posting schedule. If you've been sharing links to the same website with every post, ask yourself if customers will be able to find what they're looking for on that page (then adjust accordingly).

Find your marketing voice and tone

 Many businesses find it helpful to update their social media accounts with a specific tone of voice and style of communication. The s helps your followers understand what kind of content and information to expect – so be sure you can consistently post updates that reflect the purpose and mission of each account!

Social Media Strategy Examples:   Gatorade uses fun, slang terms for new releases on Twitter (and they also use hashtags). This also provides cool behind-the-scenes videos about athletes on Snapchat.

Oreo's consistent voice makes them an institution we all recognize; follow them here: Ore s. And Coca-Cola uses its Facebook fan page to share interesting facts, recipes, and ideas: Coke's Facebook Page.

Set goals that make sense for your business

It's crucial to remember that social media success doesn't always have to be about gaining as many new followers as possible You can also use your profiles to mobilize existing customers and reward them for their loyalty (this helps generate word-of-mouth referrals).

Social Media Strategy Example:  We recently saw how great mobile apps could contribute to quick service – and we also learned the value of rewarding loyal customers All you need is a simple app like Punchtab (and you don't even need any programming experience).

Choose an appropriate channel/platform.

Of course, most small businesses end up using social media because it's free, effective, and relatively easy. But before you start sharing updates on Facebook, LinkedIn and Twitter – make sure you don't forget about other social channels that might be a better fit for your business:

Are you looking for more ways to promote your products and increase sales

 In some cases, it's better to look beyond the "Big 3" (Facebook, Twitter, Instagram) and consider options like Pinterest or even Google+.

Social Media Strategy Example:  Just as we saw flowers share their best wedding photos on Facebook, learn how they used YouTube as an online public service announcement during the California wildfires.

Consider how each social media channel works / what your goals are?   Each of these platforms has its unique features – so before you start posting content on Facebook, ask yourself if any parts are missing from your page that you could add instead.

Social Media Strategy Example:  Twitter users wanted to edit their tweets, so Twitter came up with a solution. This is an excellent example of how a simple change to one platform can positively affect how dozens of other channels operate.

Consider what content/resources work best for each channel?   Getting started in social media isn't easy – especially if you're unsure where to begin while Facebook might be the most integrated into mainstream pop culture, LinkedIn has more professionally-oriented users. So it would be best if you found ways to share updates and content across each platform. But make sure you don't post duplicate information or become repetitive!

Social Media Strategy Example:  When it comes to keeping followers updated about company news, you have a couple of options. But they chose to share recipes across Pinterest and Instagram.

Social Media Marketing Plan

You can always hire social media influencers or use paid ads to help promote your brand – but it's essential to prove that you can generate results without spending extra money.

Social Media Strategy Example:  It might sound like a no-brainer, but Starbucks understands how valuable it is to give people free access to Wi-Fi! This simple decision has helped the coffee chain increase its profit margins (and made them even more successful) by allowing customers to visit for extended periods.

Understand your audience?   Targeting specific users is an essential step in developing any social media strategy – and one thing all businesses should consider is what their target audience demographic looks like online.

Social Media Strategy Example:  A remarkable feature of the new Facebook Page Analytics is that it allows brands to see how they compare against similar businesses in their industry. As you can see, this will enable them to understand what's working (and what's not) across all social media channels.

Social Media Strategy Example:  Not every business has the luxury of having a blog, so Twitter users wanted to find ways to include links with their tweets. Instead of ignoring these wishes, Twitter gave people a more accessible way (by showing more information in expanded tweet format). This s all change made a big difference in the overall user experience!

Monitor your progress?    One thing that makes social media marketing strategies especially difficult for small businesses is finding ways to measure results. But once you figure out which numbers to keep an eye on, it's much easier to understand what works and what doesn't.

Social Media Strategy Example:  In their latest infographic, Smashing Magazine looks at how long it takes to share or mention to sink in with your audience. As you can see, this makes a massive difference in the effectiveness of any social media marketing strategy!

Look for cost-effective solutions?   Even if you work for a large company, you likely won't have access to all of the necessary resources that you need to promote your brand online. For these strategies to be effective, they should be inexpensive and accessible from anywhere at any time.

Social Media Strategy Example:  Anytime you're creating a social media content calendar online, make sure you have a system that allows you to measure what works and what doesn't. This h lps with future projects and can help determine what gets shared more often than others over time!

What is a social media strategy

It sounds like common sense, but one of the first steps in developing a social media strategy is understanding your audience. You can't expect to make an impact if your business focuses on the wrong people (or ignores them altogether). Soci l Me ia Influencer Example:

Social Media Strategy Example:  Your social media marketing plan should include a list of goals – and you mustn't just choose ones that drive more website traffic or bring in more email subscribers. It a so h lps if you have specific reasons for wanting these results. For example, something as simple as getting positive feedback from followers can give you extra motivation!

Social Media Strategy Example:  To decide which networks are best for your company, you must understand what's possible with each one. For example e, you might get more traffic from Facebook, but your engagement will likely be much higher on Twitter since it's a platform that revolves around conversations.

Social Media Strategy Example:  If you're just getting started with social media marketing strategies, don't worry about being perfect. Plus, there are tons of free tools and resources available to help you through the process – so even if you struggle at first, it's nothing to lose sleepover!

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