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Qualitative user research methods involve collecting and documenting user requirements & expectations for your project. As a rule, it is performed very early in the development process and user centered design process, because you need to get a clear insight into your product or service's target audience with the help of user researchers. The goal of performing any kind of user interface design research is to define your target users and their needs.
Our expert consumer research can help you design and develop your website, application, or any digital product. Our experienced UX&UI specialists are ready to provide professional User Experience testing and software usability and navigation analysis with qualitative methods and quantitative methods. We will help you to perform user research techniques according to your goals that will bring comprehensive and actionable results to gather data. Whether you are exploring new business areas or trying to make your existing product better, User Research aims service will help you to understand your audience and make positive design decisions.
Bellow, you can find more detailed information about important components of User Research.
Three bullet points of User Research
Understand Your Target Audience
For improving your product, you need to form a complete picture with quantitative data and try to understand the audience you want to reach. Through customer task analysis and user interface research, we can help you gain deeper insights into your audience’s behaviour and goals.
Implement the UX research
Our professional UX&UI specialists design intuitive and effective experiences for any screen. We work directly with your team to plan, outline and generate concepts. Then we create high-quality virtual prototypes to help you visualize the User Experience and test your creative ideas.
Test, Evaluate & Develop
Expert remote UX testing will provide fixes and solutions for any problems that your product may have. No lengthy reports, just the clear facts, and answers you need to make it better.
Let us find out what User Research is great for.
User Research is effective for
Professional user interface analysis can provide a profound understanding user behaviors, their needs, and expectations. Find out how users interact with your product in the best possible way or determine new product opportunities with the help of a user researcher.
User Research Insights will help you to make proper UX Design decisions and help your company to move forward and grow when you get stuck.
Minimize risks by testing your products before final production. Find out all strengths and weaknesses before launching it.
Solutions that our UX&UI specialists provide
o Usability Testing – Get to know and analyze how the target audience of your website or application, interact with it, what parts they enjoy and where they face difficulties using it.
o Omni-Channel Research - Provide a smooth experience by finding out how the audience interacts with your company’s touchpoints – mobile, tablet, desktop, in-store, email, social, etc.
o Agile Research – User-centered, proficient research at your speed, aimed to understand your audience's needs.
o Site Intercept Analysis - Analyze who visited your site, what they were looking for, their clickstream behaviour and how successful they were during their visit.
o Eye Tracking – Track movements of your customers’ eyes to better understand what they are looking at on your site and what draws their attention.
o In-Depth Interviews – Provide you with a better understanding of user insights: how your project is actually being used and whether or not it meets their needs.
o Online Surveys – Well-designed online surveys can help you get valuable audience feedback that will help to understand your clients better and also it is a great way to find out what you need to improve in your product or service.
o Ethnographic studies - Very useful for user-centred projects as it helps to understand the target audience better.
o True Intent Studies - Allow you to analyze visitors of your websites or applications by asking them about their intentions for visiting as well as receiving real feedback about their experience.
o Benchmarks and competitive analysis – Analysis of potential competitors and their strengths and weaknesses.
o Diary Studies - Collecting qualitative research methods about audience activities, behaviours, and experiences over a period of time.
o Focus Groups – Analysis of reactions of a special group of people to study user interviews experience, improve and develop a new or existing product.
o Co-Creation - Allows and encourages a more active audience involvement in the creation of a higher quality product or service experience.
o Card Sorting - Testing a group of users interviews to create a special category tree. It is very useful for developing efficient workflows, information architecture, menu structure and website navigation paths.
o Tree Testing (Reverse Card Sorting) - Measuring how well users can find the information they are looking for improving it in the final version.
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