Video Blogs

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The use of video within marketing is not a new concept. However, the use of Video Blogs (vlogs) has become prevalent in recent times, with many organizations and companies utilizing them to reach their target market.

Organizations can utilize vlogs as part of their regular communication methodologies. For example, you can use them to communicate updates on new services/products, events, or general company or product news. The videos may either be placed on your organization's website or if you wish to make it more public-facing, you may utilize YouTube (the number one video-sharing site) for this purpose.

Long videos VS short videos

Typically, vlogs are one to three minutes in length. If you wish your range of viewers to increase, then keeping your video brief is usually the best way forward. Longer videos tend to alienate potential viewers, especially if they are not explicitly looking for a lengthy video blog on this topic.

Another concern when producing Video Blogs is lighting and audio quality. Vlogs should have bright, even lighting that avoids dark shadows or white-outs from sunlight or other light sources. The same applies to sound - make sure the microphone doesn't pick up any noises such as traffic or wind so the target market can hear what is said. If specialists cannot resolve these issues during production, another option may be to hire a professional to shoot the video for you.

Lastly, planning is critical when producing any content for your organization. The written script should be easy to follow and must include information that will address potential questions or issues that may arise from viewers who watch the vlog in its entirety. Choose the right video-sharing platform for your video content. Video marketing can benefit your social media platforms. In addition, an online video is a powerful instrument for audience insights. Video logs are pretty much the same as video blogs.

Organizations need to optimize their videos appropriately to be found in search engine queries. Ensure text embedded in the video contains relevant keywords and phrases to appear in the correct searches on YouTube, Google, or other search engines. Video tags should also contain proper keyword optimization, so they're listed under more appropriate entries and not just 'other.'

Lastly, while adding video to your website is a great way to engage customers and promote your products/services, make sure it is optimized for Google and YouTube. If you upload videos onto your site without mentioning them in the proper text or tagging them correctly, they will not be found by anyone other than the people who know where to look!

Overall there are many benefits of using Video Blogs within an organization's marketing plan. Not only do they help with search engine optimization, but they can bring people into your brand that may not have known about you before watching the video. However, these benefits can only be achieved if the videos are optimized correctly and not just added willy-nilly to your site.

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The most effective type of video blogging

I think video blogs carried out by employees in the organization are more effective than people who aren't directly involved with it because they know everything there is to know about their company and products and services to provide the most reliable information. Also, it is easier for organizations to produce their videos because they don't have to work with someone who's not involved with their company and has no idea what it's all about.

Importance of optimizing video entries for search engines like Google and YouTube

Organizations should put tags in their videos so that when people search for specific words or phrases, they'll find the right video. For example, if a company sells children's clothing, they should use tags such as "kids fashion" or "children's clothes for sale." This way, when people search under these keywords and phrases, they'll find the right video.

Animations, graphics, etc.

Both animation and video are great ways to engage viewers. Animation helps set the mood for a video, while including motion graphics can help visually catch the audience's attention.

Video Blogging benefits your organization.

Video blogging can benefit an organization because it allows a direct communication line between its clients. It also brings a personal element too by allowing viewers who may have questions about a product/service to submit them for it to be answered within the Video Blog itself. Another advantage of using Video Blogs is that they allow companies worldwide to communicate and share similar experiences and ideas, which ultimately helps businesses grow.

Types of videos organizations should carry out.

Organizations should do video blogs that are both promotional and informational and keep it interesting by including news related to product/service developments. They should be produced regularly, but not too often, to bore viewers with repetitive content. It is always best to include different items or issues within the same video rather than having them all look alike.

Benefits of video blogging for your organization's online marketing

Not yet, but perhaps in the future, I could see us utilizing video blogging to help market our brand name and engage potential customers more.

The best type of video blogging for an organization to carry out

A combination of 2D and 3D animation can work wonders for both promotional videos and informational ones. They're fun and exciting, which helps grab attention, but they also provide viewers with essential messages such as product/service features or details.

Video Blogging benefit your organization's online marketing efforts

Video Blogging benefits an organization's online marketing goals because it gives companies a chance to reach out and connect with their customers in ways other than just text-based information on their website. It allows them to build relationships and directly communicate to influence consumer decisions, generate leads, and increase sales.

Video Blogging will have an impact on your organization's online marketing efforts.

I'm not sure if it would have an immediate impact. Still, in the future, I think that video blogging is an excellent way for organizations to keep their websites updated and engaged. So it could potentially generate more exposure and business.

Organizations should use types of equipment (cameras, lighting, etc.) to create videos.

It depends on what kind of video they're making because different types require different types of equipment. For instance, for promos or information requiring motion graphics, I recommend using DSLR Cameras such as the Canon 5D Mark III. However, if you plan on doing 3D animation, I recommend using a RED Camera.

Video blogging for your organization

Not at the moment, but given the right opportunity to use video blogging in our marketing efforts, I think it could be effective. However, it might not fit into our current business model. Still, if we research best practices and see how other companies utilize them, we would consider integrating them into our strategy.

Importance of Video Blogging and its benefits

Video Blogging is important because it allows organizations to engage their audiences through active learning, encouraging them to take an interest in what's being presented. It also helps strengthen relationships between customers and brands. When people view videos they like or find relevant, they want to share them with others, generating more exposure for the organization. Additionally, it can be a powerful tool for gathering customer feedback if prompted to leave a comment or testimonial.

Different types of Video Blogs

There are three kinds of video blogs: subjective, product reviews, and instructional. Subjective videos show viewers what you think about something that might interest them by creatively presenting your opinion using motion graphics or animation. In contrast, product reviews describe an item in detail while showing it off in action. Finally, instructional videos teach customers how to use certain products/services through detailed demonstrations with voiceover explanations.

Types of content an organization should make when creating a Video Blog

You should create videos that speak directly to people in a conversational tone. For example, if you're creating a Video Blog about your company culture, present it from your employees' perspectives and talk to them directly as if they were talking with their friends or family. This is an effective way of building trust between customers and brands because there's more transparency when they feel like they're being communicated with on a personal level.

Ways organizations produce Video Blogs. Pros/cons associated with each method

There are tons of ways to produce video blogs, but the easiest would be through screen recording software such as Camtasia Studio or iMovie for Mac users. These programs allow you to record yourself using the computer's webcam while capturing what's happening on the monitor. The downside to this is that it can seem unnatural, and viewers might feel distracted because they might not be in the same room.

Time an organization should spend producing/editing Video Blogs

It varies depending on what you're trying to create, so it depends on what kind of videos they plan on making. For instance, if they want to produce an instructional about how to use their services, I'd recommend spending at least three hours because there's a lot of voice recording and editing involved. So I think weekly, or bi-weekly video blogs would work best for time management purposes.

Video Blogging is effective as part of an organization's marketing strategy.

Video Blogging is highly effective for marketing purposes because it allows companies to engage their current and potential customers. As mentioned before, it does a great job of establishing trust between employees/brands and people by providing transparency. Additionally, I think organizations can learn what consumers are interested in through video blogging because there's an opportunity to present new ideas, which show customers that your organization is always willing to improve its services/products. However, there might be some barriers when creating videos about specific topics, so it's best to research what other organizations have done before jumping into the process without preparedness.

How could Video Blogging help promote an organization's brand image?

Video blogs could help promote an organization's brand image by catching people's attention. For example, a marketing campaign for a new product could do well on YouTube because it does a great job reaching consumers worldwide. Video blogging is another way to humanize an organization and build rapport with customers by sharing your employees' thoughts and opinions on specific topics.

Challenges organizations run into when creating/producing Video BlogsSome of the challenges organizations may run into when creating videos blogs are time constraints and not finding quality tools for editing purposes. However, programs such as iMovie make it reasonably straightforward for Mac users to create a video about their products or services. Additionally, you can always outsource editing responsibilities to someone who might have better knowledge/tools for creating videos.

If an organization is interested in Video Blogging. Some helpful tips that you would recommend they keep in mind 

If an organization is interested in developing video blogs, I'd recommend keeping several critical components in mind. One of the most important things is to talk directly with people by sharing your thoughts and opinions about a specific topic. This will help build rapport between employees/brands and customers, so it's essential not to be afraid of being yourself while recording the video blog. Next, it's best to let participants speak for themselves instead of inserting themselves into the conversation because there's a high chance it can come off as disingenuous. Additionally, organizations should avoid creating scripts and speak naturally instead of reciting written words because people will tell. It might reflect poorly on your brand image. Lastly, I'd recommend keeping anything under 5:00 minutes because there's a lot of information you could share in multiple videos so viewers won't get too bored with the material.

Video blogging going in the future

Video blogging is here to stay and will only continue to grow over time because it does such a great job engaging consumers worldwide. For example, brands like Taco Bell have been doing an excellent job getting their customers excited by uploading videos of their employees creating new products in addition to breaking down everything you get when you order one of their meals. This has resulted in an enormous amount of interest which makes sense because it's effective at catching the attention of its customers.

If organizations want to get started with Video Blogging, some helpful resources they could utilize

Organizations interested in starting video blogging should explore YouTube and see how other companies create videos for marketing purposes. Also, I'd recommend looking at Apple's iMovie software because it's pretty simple to use and can help beginners produce quality videos that you might feature on social media websites like Twitter or Facebook. Finally, if organizations find that they're having difficulty sharing their thoughts/ideas while recording the video, feel free to practice in front of the mirror or with a friend, so it becomes more comfortable once you start recording for real.

Thoughts on Video Blogging. Reasons organizations should utilize video blogging as part of their social media strategy.

I think that video blogging is a potent tool because it enables people/brands to share what they're thinking about at any given moment. For example, I'd recommend checking out Taco Bell's YouTube channel, where they've managed to create videos that showcase their employees creating new products and breaking down the ingredients in some of their meals. This has enabled them to connect better with customers by sharing behind-the-scenes footage while giving consumers something extremely interesting/entertaining to watch.

If an organization is interested in developing video blogging strategies, some helpful tips you would like to share

I'd recommend organizations take a step back and consider the message/purpose of their video blog before recording anything because they mustn't waste time creating something that doesn't align with their values. Once you understand your objectives well, I think it's important to let people speak for themselves instead of inserting yourself into the conversation because there's a high chance it can come off as disingenuous. Additionally, organizations should avoid creating scripts and learn to speak naturally instead of reciting written words because people will tell. It might reflect poorly on your brand image. Lastly, I'd recommend keeping anything under 5:00 minutes because there's a lot of information you could share in multiple videos so viewers won't get too bored with the material.

In this day and age, everyone is constantly bombarded with content from different sources - whether from their friends on Facebook or through advertisements online. So, in your opinion, what are some ways to make good quality content stand out from the rest?

One way to make good quality content stand out has a unique perspective/opinion, which can be difficult for certain types of businesses because they might appear as imposing or not have a strong enough personality/voice to convey a point effectively. I'd also recommend being specific about who you target with your videos; otherwise, you might end up with a lop-sided demographic. Lastly, I'd recommend organizations research their target audience/competition before they start producing anything because it will help them create content that meets customers' needs and interests.

Key components within your organization's social media strategy

One of the most integral parts is video blogging because there's so much material to explore at any given moment. It also means an increased engagement rate with our followers, which enables us to connect with them more personally than you would through traditional posts - like writing a comment on one of our posts or sending us an email. Another part of our social media strategy is visual branding, which enables us to maintain a professional look/feel across our online channels. We also use social media to inform our customers about any sales, upcoming promotions, or industry news articles relevant to their interests/needs, which helps us build stronger relationships with them.

Benefits of utilizing ee in your organization's social media strategy

There are many benefits to using ee in your organization's social media strategy, but one advantage is conveying a unique perspective on specific topics. This has enabled us to create content that adds value for our audience and increases customer loyalty by creating an emotional connection between our brand and consumers, which gives people another reason to visit our store(s).

Reasons that make ee effective within marketing strategies. Difference from other forms of marketing

I think ee is the perfect fit for the modern consumer because it gives them a chance to engage with your brand at their convenience and pace. For example, you can create longer videos that allow customers to absorb information gradually, which ensures they will remember what they've seen instead of sharing multiple short clips across various platforms. Overall, I think ee resonates much stronger with people than traditional advertisements because it feels like a much more sincere expression of someone's opinions. You can see this notion reflected by how many companies benefit from selfies/videoblogging within their social media strategies, such as Redbull and GoPro.

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