Web Analytics


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Web analytics is the procedure of using different tools to collect, analyze and understand information about your website.

One of the best things you can do for your business is to understand what's working and what's not working for your website visitors. The more money that disappears into a black hole without proper research, the less chance you have to increase revenue through online presence.

So if this is true, why do most businesses fail to analyze their traffic, track conversions, or improve existing customer experience? First, it requires time & effort. Second, since there are so many platforms available in today's marketplace, it becomes challenging to pick one platform suitable for every type of website.

Are You Looking for a Web Analytics Service?

Web analytics is the procedure of using different tools to collect, analyze and understand information about your website.

Geolance has been in this industry for a long time, and we know how important it is to be able to track all aspects of traffic on your site to make informed decisions about where improvements need to be made. We're here when you need us!

Geolance provides actionable insights on how people interact with your site to make informed decisions about how to improve it based on data rather than guesswork or hunches.

We provide real-time reports and historical data so that we can help our clients learn from their mistakes and grow their businesses faster than ever before!

Tell Me the Best Way to Improve My Website?

Web analytics is one of the most effective marketing tools any business has. By monitoring how potential customers interact with your site online, you can target their experience to increase your sale, clicks, and conversions.

While web analytics can be complicated for the novice, it is essential to know that tools make it more intuitive and accurate.

Basic Steps of the Web Analytics Process

1) Installation & Configuration

This is the first step to achieving success in any web analytics implementation because to avoid various avoidable pitfalls; it's always good to take your time in understanding the platform before you begin using it.

2) Implementation

Once confident with the basic functionalities of your web analytics software, now is the time when you should experiment with different ways to combine your data with other important business metrics to identify areas for improvement within your online marketing strategy.

3) Reporting

It's not about how many reports are available but which ones are most suited for informing decision-making at each stage of a company's lifecycle.

4) Dashboard Creation

The biggest secret behind this activity is that there isn't a "one size fits all" dashboard because every business is unique, which means that various dashboards should be created depending on the objectives and targets of those companies.

5) Experimentation

To truly take advantage of your website data, you need to allow experimentation in your search marketing campaigns. This will enable you to determine what works best for your site and end up saving a lot of money over time by avoiding trial & error.

6) Analysis

The primary purpose of gathering information from your analytics software is to learn more about what makes your customers tick. In turn, this knowledge can be used to improve conversions rates.

Do You Need to Know What Your Website Is Doing?

Different web analytics tools can help you find an answer to almost everything related to your website or users. Although you might need more than one, it could be that you don't need too many.

We will look at each of the major types of web analytics tools and show how they work together with the Geolance Analytics Platform.

Google Analytics (GA)

The first type is the most basic one - Google Analytics (GA). It's free and easy to use, but there are some limitations like not tracking user behaviour across multiple devices or having access only three months after installation.

Piwik PRO

Suppose GA doesn't fit all your needs. In that case, we have another option - Piwik PRO, which has no limits in terms of data storage time and several websites/users tracked at once and provides additional features such as real-time reporting or custom code generation tool for non-technical users.

Adobe Analytics (Omniture)

Our last option would be Adobe Analytics (Omniture) which offers even more advanced features like segmentation analysis or heatmaps but comes with a price tag attached. It also requires some technical knowledge from the end user side since it's not a self-hosted solution like Piwik PRO is! So now, let's see how these three solutions come together when integrated into the Geolance platform.

Google Analytics — The Most Popular Web Analytics Tool

Google Analytics is Google's best web analytics solution. Many websites widely use the Internet, and its content is free and robust enough for small businesses to make websites.

There's no way of knowing everything that we want. Use Google Analytics to see which sources drive web analytics and observe metrics like page views, unique web views, average time on page, and bounce rate.

Importance of Implementation

Once you have installed the GA tracking code on your website, it will start collecting data right away, but it can take up to three months to process and appear in your reports. That's why it's essential to start using GA as soon as possible.

When Do I Need More Than Google Analytics?

Google Analytics is a fantastic tool. Even the free version provides a ton of helpful information about your website and its visitors. It can tell you where people enter and exit your site, what pages they visit most often, what search engine terms they used to find your site, and much more.

As a website owner, there are many ways you can use analytics data to improve your site's content and effectiveness. And since Google Analytics is free, it makes sense that you don't need to spend money on another service or product (unless you're not satisfied with the results).

But if you feel like the information you're getting from Google Analytics is incomplete, or you're not sure how to use it to improve your website, then you may need more than just Google Analytics.

If you're not sure whether you need more than Google Analytics, consider your goals for your website. Do you want to increase traffic? Increase revenue? Improve customer satisfaction?

If any of these are essential to you, you may need more than Google Analytics. But if you're starting and aren't sure what you need, Google Analytics is a great place to start.

Major Types of Web Analytics Tools

Analytics help you find an answer to almost everything related to your website or users. Although you might need more than one, it could be that you don't need too many.

Fortunately, our experts would be delighted to share our knowledge of the current market with you.

1) Web Analytics Tools

These are the most common type of web analytic tools used by most businesses worldwide that help them monitor every user's activity on their website, including the number of visitors per day, where they're coming from, and what pages they've visited.

2) URL & Keyword Positioning Checker Tools

These help you analyze how well your site performs for given keywords giving you valuable information regarding search engine optimization for organic traffic growth. This also includes backlink checking services as well as competitor analysis tools. You can use this data to analyze the performance of your current SEO campaign and what you can do to improve it.

3) Social Media Monitoring Tools (Social Listening Tools)

These track social media conversations surrounding your brand, industry, or competition. This helps businesses keep an eye on what's being said about their company in general and which negative mentions need immediate attention.

Many people ask us, is this necessary? Yes, it is because there will always be a hashtag related to your business and if you don't engage with customers, they might feel ignored and start bad-mouthing you even more.

4) Heat Maps Tools

These are designed to help businesses understand what users are doing on their websites. It's kind of like the secret weapon that will help you find out exactly where visitors are spending time on your website, which pages they're clicking on, how far down the page they have scrolled, and so much more!

5) Conversion Tracking Tools

If you're selling products or services online, this is a must tool for you. This allows you to track every conversion from every source, including the money made through sales/leads, email signups or downloads & so much more!

6) Marketing Automation Tools

Keeping up with customer preferences is now no longer an issue as these intelligent tools can recognize each user's behaviour, interests, and location and send them the most relevant message without any hassle. You can also create specific customer segments and target them with personalized messages.

7) Data Visualization Tools

This is a great way to understand the data you're collecting from your web analytics toolkit. It turns complex data into easy-to-read graphs, charts, and maps so that you can see what's happening on your website. These tools come in various types depending on what you need, like data visualization tools for conversion rates, traffic sources, top-selling items, and so much more!

8) Personalization Tools

These analyze your users' actions, demographic information, current location, etc., to determine the best possible product/content recommendations, ultimately improving engagement and conversion rates.

Can I Save Money by Using Tools?

We've heard this question a lot, and we would like to answer it as straight as possible: not always! When we talk about URL positioning checker tools, for example, you're going to pay based on the number of keywords you want these tools to monitor for you.

Depending on what industry you're in, the price starts from $50/month, which is affordable, but they will track around 20 keywords only if it's a free service.

On the other hand, Social Media Monitoring Tools also have the same issue where prices start at $24/month, so if your business is too small, that doesn't worth paying. However, there are options available such as Mention, which is also really popular among businesses owners that are just starting.

Conversion Tracking Tools are not much different either, as prices start at $49/month; however, if you're only planning to track conversions for one website, then this would be an excellent option for you!

Web Analytics Tools are the exact opposite because here, you're going to pay based on how many users or visitors you want to monitor each month or year.

Prices vary depending upon the type of industry your company belongs to. The average cost starts from around $500 & can go up to $2,000 if you have multiple websites, so it's completely understandable why most businesses prefer free versions of these tools.

However, there is another way to save money, and that is by using free trial versions of these tools! Most companies offer a 15 to a 30-day free trial, so don't miss out on this opportunity. You can sign up & start getting better insights about your website.

Discover the Power of Web Analytics Tools

Web analytics tools empower organizations to track, aggregate and report information about their website visitors. Understanding where visitors come from, how they navigate your site, how long they stay, and what they do when on your site will help you customize the user experience by fine-tuning content and graphics for maximum efficiency.

Web analytics is a great way to see how well your website is being received, where most visitors are coming from, how long they stay, and what pages they visit on your site.

Every web analytics tool collects the same essential data you need to understand how visitors interact with your site, which you can use to implement changes that optimize conversions or increase website traffic.

The most critical factor in selecting a web analytics tool is discovering one that fits your company's unique needs.

What Makes One Analytics Tool Better Than Another? 

The answer to this question is not always clear-cut, as various factors can influence decision-making. However, some of the critical considerations that often come into play include pricing, feature set, platform support, and customer service.

When it comes to pricing, most analytics tools fall into one of three different buckets:

Most expensive, least expensive, and a middle-of-the-road option. In most cases, the pricing decision is based on two things: how many people will be using the tool and for what length of time.

Some tools have featured more often used by larger companies (and charge accordingly), while others offer all the functionalities needed at a more affordable price.

When evaluating a web analytics tool, it is crucial to consider the features you will need and how they fit into your current infrastructure. If running an ecommerce site, will it work with your shopping cart? Does it offer website tagging tools for different marketing channels? Do you have a developer on staff that can help you set up the tool?

The final factor to consider is customer service. This includes everything from how quickly the company responds to support requests to the quality of the support itself. Good customer service can make all the difference in getting the most out of your analytics tool.

So, what's the best web analytics tool for you? It depends on your needs and what's important to you. Do your research, ask for recommendations, and try out a few different options before deciding.

With the right tool in place, you'll be able to track your website's performance and make data-driven decisions that will improve your business.


You won't have to wonder anymore about why your business isn't doing well online because we'll be able to provide answers to all of those questions!

Our team has years of experience helping companies like yours achieve success using web analytics services that deliver actionable insights into visitor behaviour and performance metrics that matter most for driving growth across every channel – search, social media, email marketing, display advertising, affiliates, etc. It doesn't matter if ten people are visiting or 100,000 - we'll handle it all for an affordable price so that everyone wins in the end!

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